Overview
What is eClincher?
eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:advanced…
[In my experience, an] unethical bait and switch
Social Media Power on a Budget
Powerful Social Media Management with a Reasonable Price Tag
eClincher: The Best Social Media Management tool for Small Agencies
eClincher - your onestop tool for Social Media Management
Great Product
Popular Features
- Content planning and scheduling (6)8.080%
- Facebook (6)8.080%
- Workflow management (6)6.060%
- Real-time tracking (6)4.040%
Pricing
Basic
$49.00
Premier
$99.00
Agency
$199.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
eclincher shoppabilities online ads demo 2 charlie chaplin tshirt
eClincher Review: Pros, Cons, and Alternatives (with Video Demo)
Social Media Planner (eClincher Tutorial)
eclincher Explainer Video
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7Boolean keyword searches(4) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(4) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7Broad channel coverage(5) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8Content planning and scheduling(6) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 1Audience targeting(3) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 9Content optimization(4) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 6Workflow management(6) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7Automated routing and prioritization(5) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 4.8Customer interaction histories(3) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 7Bulk actions(5) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 1Lead generation(1) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 1.1Content marketing(3) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 7Twitter(5) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 8Facebook(6) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 6LinkedIn(5) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 9.9Google+(3) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8Instagram(5) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8Pinterest(3) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 1YouTube(3) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 4Campaign success analytics(5) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 4Real-time tracking(6) Ratings
The tool tracks mentions and comments in real-time.
Account management
Users can manage access to multiple social media accounts.
- 8Role-based user permissions & privileges(6) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 1.1Mobile access(6) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eClincher?
- advanced publishing
- publishing automation (queues, RSS feeds, recycle evergreen content)
- engagement with unified social inbox & live social feeds
- monitoring
- content curation
- Influencers discovery
- analytics dashboard & reports
- free stock images
- image editor
- mobile
- and more
Supports: Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, YouTube, Blogger and many cool integrations. The vendor offers a free trial.
eClincher Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Google+
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Canva
- Supported: Media Library (offer more than 600k free image library)
- Supported: Integration with Zendesk/CRM
- Supported: Post Approval workflow
- Supported: Instagram Business
- Supported: Google My Business
- Supported: DropBox
- Supported: Box
- Supported: Google Drive
eClincher Screenshots
eClincher Integrations
- Canva
- Zendesk Suite
- Bitly
- Sniply
- Dropbox
- Google Drive
- Box
- Pixabay
- Feedly
- Giphy
eClincher Competitors
eClincher Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Countries | worldwide |
Supported Languages | English, Spanish, Portuguese, French |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(17)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
eClincher is a powerful tool used by social media professionals and agencies to efficiently manage multiple social media profiles and Google My Business pages. With its support for a wide range of platforms including Instagram, Google My Business, and Pinterest, users can create posting groups for different clients, making it easy to stay organized. The platform's ability to consolidate engagement across various platforms, such as Facebook, Google My Business, and LinkedIn, into one place is highly valued by users.
One key use case of eClincher is its effectiveness in implementing hyper-local strategies through the management of Google My Business profiles. This feature enables users to optimize their presence in specific locations and effectively engage with local audiences. Additionally, eClincher streamlines content planning by allowing users to fill content calendars in advance and leverage automation features. The software also provides insightful social stats reports that help users track performance and make data-driven decisions.
For agencies and professionals providing social media services to clients, eClincher proves essential. It facilitates collaborative management by enhancing productivity and saving significant time in executing tasks such as scheduling social media posts. Additionally, eClincher empowers users to efficiently gather and respond to messages, comments, and reviews across multiple platforms.
While the majority of users appreciate the value eClincher brings to their social media management tasks, it's worth mentioning that some have expressed dissatisfaction with the company's decision to rescind their lifetime deal plan for AppSumo users, considering it unethical. Nevertheless, this does not diminish the overall usefulness of eClincher for scheduling social media posts, tracking performance metrics, monitoring sentiment, and identifying potential influencers.
Overall, eClincher is a reliable platform that enables efficient management of social media profiles and Google My Business pages. Its comprehensive features enhance productivity and provide valuable insights for professionals and agencies engaged in effective social media marketing strategies.
Support for a diverse range of social networks: Users have commended eClincher for its extensive support of various social networks and seamless integration with sources like blogs, bit.ly, Google Analytics, and Google My Business. This feature greatly enhances workflow efficiency.
Efficient management of posting groups: Many reviewers appreciate the functionality of posting groups in eClincher. They can effortlessly create 1-click groups to ensure consistent messaging across all client profiles, even without access to individual brand accounts. This streamlines the process and saves valuable time.
Valuable workflow management tools: Users find eClincher's workflow management tools highly beneficial. The platform offers additional features such as connections to free stock photo services, Google Analytics, and bit.ly for tracking statistics and measuring success. The convenient Inbox feature enables users to efficiently manage comments, messages, and reviews from multiple client accounts on a single screen.
Appearance: Not visually appealing, but not a dealbreaker. Several users have mentioned that they find eClincher's appearance to be unappealing. While this is not a dealbreaker for them, it is worth noting that some reviewers have expressed dissatisfaction with the visual design of the app.
Bugs and glitches: Occasional lock-ups and form breaks require full refresh. A common concern among users is the presence of bugs and glitches in eClincher. Some reviewers have reported experiencing occasional lock-ups or form breaks that can only be resolved by performing a full refresh. This leads to a less than seamless experience while using the app.
Usability and functionality: Lacking, additional development needed. Some users feel that eClincher's usability and functionality are lacking, attributing it to being still relatively new. They suggest that additional development and UX/UI testing would improve the app's functions. It appears that there is room for improvement in terms of user-friendliness and overall effectiveness of the platform.
Users recommend trying the trial version and attending a demo call to explore all the features of the software. They highly recommend it for managing content on social networks and believe it is the best tool for managing social media. Users also suggest adding hashtag analytics to the software and praise the active and quick support provided. They recommend the software for improved productivity, planning, and organizing social media content. Users also recommend it for managing multiple brands and platforms, as well as for monitoring multiple social profiles. They believe that the software offers great value compared to other platforms and is the most complete among them. Users advise comparing its cost and features to other platforms and suggest making improvements based on provided feedback. Overall, users highly recommend giving the software a trial, appreciating its functionality, and finding it worth the time to learn how to use it.
Attribute Ratings
Reviews
(1-1 of 1)- eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
- Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
- Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
- Appearance: I don't mind the bare-bones look of eClincher (I like the functionality, and would rather have more functions than form). But, I think eClincher will continue to be a successful competitor to some of the bigger Social Media Managment SaaS with more attractive front-ends.
- Bugs: There are a lot of little bugs that pop up that make for less than seamless experience. Occasional lock-ups or form breaks that need a full refresh to reset are particularly noticeable, though not unexpected.
- The App is still new, so much of the usability and functionality is missing. Some additional development and UX/UI testing should improve the App functions.
- When you post a message across multiple platforms, sometimes the post or image isn't in the correct format (e.g. too many characters for Twitter, too long of a video of Instagram). It would be convenient to have a quick solution to post a variant for that channel. As in, if I craft a post for 5 different networks, but it is too long for Twitter, give an option to edit the Twitter version of the post without changing the other platforms. [Right now, my solution is to copy the information, remove the channel in question, schedule the post as is, then create a new post specifically for the offending channel. Not an elegant solution, but still easier than posting directly to the channel.)
It is bare bones and little harder to use than some of the other more established SMM programs out there. Because of that, there is a learning curve for people who aren't as familiar with computers. eClincher is better from an agency side, but may not be the best solution to resell to a client.
- Boolean keyword searches
- 70%7.0
- Filtering out noise/spam
- 40%4.0
- Broad channel coverage
- 100%10.0
- Content planning and scheduling
- 100%10.0
- Content optimization
- 60%6.0
- Workflow management
- 90%9.0
- Automated routing and prioritization
- 30%3.0
- Customer interaction histories
- 40%4.0
- Bulk actions
- 80%8.0
- Lead generation
- N/AN/A
- Content marketing
- 50%5.0
- 100%10.0
- 100%10.0
- 100%10.0
- Google+
- 100%10.0
- 100%10.0
- 100%10.0
- YouTube
- 100%10.0
- Campaign success analytics
- 100%10.0
- Real-time tracking
- 100%10.0
- Role-based user permissions & privileges
- 80%8.0
- Mobile access
- 80%8.0
- I estimate that I save around 5-10 work hours each month. It may be more, but I want to put a conservative estimate here. eClincher reduces the amount of time needed to post to each channel, collates all the notifications into one stream, and offers time-saving tools that streamline social media management for multiple clients. This saves me time that I can spend on other projects or client acquisition. Which in turn, could reduce costs for clients or my agency as a whole.
- Scheduled posting allows me to "bank" time (use excess hours or downtime to store posts for later time periods where I may be busier), but it also frees up my weekends and evenings with scheduled posts. Though some platforms offer post scheduling natively (Facebook), many others do not (LinkedIn, Instagram). This offers better time management (especially on fixed-hour contracts) and a healthier work-life balance.
- Hootsuite Free, Hootsuite Pro, Buffer, Sendible, Everypost, CoSchedule, MavSocial, Tailwind, MeetEdgar, Sprout Social and AgoraPulse
On going maintenance is mostly just reconnecting the API keys (usually a 1 click process) or connecting new accounts. If you've ever used your Facebook account to log into something, then you should have no problem setting up and maintaining eClincher.
- Multiple Client Social Media Management: We have multiple clients, all with varying needs, eClincher gives us a single platform to monitor all our clients and all of their respective social channels. We especially like being able to post to all social channels from one single location. eClincher gives warnings to let you know if the a post is not in the correct format for a channel.
- Trend and Topic Monitoring: Some of clients' social strategy depends on being timely and responsive to current market trends and news. By setting up listening streams, our team can monitor certain keywords, hashtags, or mentions that can let us know what is going on in a niche at any time. There is also a "suggested content" tool that helps gather sources for additional outside content.
- Workflow Management: Our agency has multiple people handling the social accounts. Not only does eClincher make it easy to assign tasks and notifications to certain employees, but it also makes it easy to see what other people have contributed recently. If an employee needs to take off for a few days for vacation or sickness, other employees can see what has already been scheduled and then fill in the gaps. This cuts down on confusion and the number of emails/phone calls while also preventing double posts or missed posts.
- I've noticed I check eClincher far more than actual social media apps or websites. During the day I'd often peruse Facebook, Instagram, and Twitter looking for in-industry posts to share or comment on. That would soak up a lot of my time. But eClincher keeps the feeds in one place, where I can jump in and out without as much scrolling and a more focused view. Its helped open up a few lost moments throughout the day.
- Billing: At the end of the month when I'm doing the invoicing, I like to have an exact number of social posts and interactions for each channel and client. I can go back and see all the posts at the end of the month in one place and tally them up pretty easily. This saves time for me as well as showing the client a quantitative number of the work we're doing.
- As our small agency grows and we have more users and clients to worry about, we'll need to grow our eClincher account size. With the additional size there are new opportunities, such as the Brand accounts that allow you to have an additional silo for each brand.
- Right now, there are a very limited amount of users on our eClincher account, so there's isn't much need for the Assign feature, where you can assign a task or post to a user. As we have more people involved in our account, we will be utilizing this function more often.
- There's also a helpful "Tag" feature in the notification feed that allows you to flag certain items with "Follow Up", "Important", "Lead", and "Influencer". We don't utilize this tool to its fullest potential, but as we grow and get more familiar with the feature, I see us using it much more more.
- Price
- Product Features
- Product Usability
- Third-party Reviews
- Implemented in-house
First, created the account and connected all the associated social media accounts. This is a quick process that is a few clicks for each social channel.
Next, I set up the Posting Groups. These are sets of accounts that are posted together, such a brand's Facebook, Twitter, and Instagram accounts.
Then, I connected other associated integrations such as Google Anayltics, Bit.ly, Google Drive and Feedly.
I then set up the Listening feeds and and Notification feed to show the most relevant information for my needs.
Finally, I invited the other users to the program and assigned the accounts to them.
All in, the process probably took a 6-8 hours
If you're coming from another Social Media Manager program, then you'll want to give the team time to poke around and learn the ropes.
- Software is a little buggy. There were times I would have to refresh or close/reopen the page to see if changes had been made.
- Some accounts were a little harder to connect than others. Pinterest seemed to have some issues, as well as Google My Business. Some of this is due to multiple user accounts and the browser cookies, but it still took additional time.
It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save.
I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
- Social Posting across multiple channels, the main function of this program, is a cinch.
- Monitoring keywords and hashtags, as well as finding shareable content, is very easy. The feed function can keep you focused while finding all the relevant posts and articles you need.
- The only difficulties arise from small, annoying bugs in the system that crop up eventually. (As most any system will have.)