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eClincher

eClincher

Overview

What is eClincher?

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:advanced…

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Recent Reviews

TrustRadius Insights

eClincher is a powerful tool used by social media professionals and agencies to efficiently manage multiple social media profiles and …
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Great Product

9 out of 10
December 19, 2017
My team used eClincher to post on social media platforms as well as to gather and reply to messages and comments in social media and …
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Popular Features

View all 23 features
  • Content planning and scheduling (6)
    8.0
    80%
  • Facebook (6)
    8.0
    80%
  • Workflow management (6)
    6.0
    60%
  • Real-time tracking (6)
    4.0
    40%
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Pricing

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Basic

$49.00

Cloud

Premier

$99.00

Cloud

Agency

$199.00

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://eclincher.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

eclincher shoppabilities online ads demo 2 charlie chaplin tshirt

YouTube

eClincher Review: Pros, Cons, and Alternatives (with Video Demo)

YouTube

Social Media Planner (eClincher Tutorial)

YouTube

eclincher Explainer Video

YouTube
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

6
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6.3
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

6.8
Avg 8.5

Reporting/analytics

4
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

4.5
Avg 8.2
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Product Details

What is eClincher?

eClincher aims to be the most powerful, complete and intuitive social media management software. According to the vendor, the product is designed to help users, businesses, and agencies manage social media presence with one platform, and offers the following capabilities:
  • advanced publishing
  • publishing automation (queues, RSS feeds, recycle evergreen content)
  • engagement with unified social inbox & live social feeds
  • monitoring
  • content curation
  • Influencers discovery
  • analytics dashboard & reports
  • free stock images
  • image editor
  • mobile
  • and more

Supports: Twitter, Facebook, Instagram, LinkedIn, Google+, Pinterest, YouTube, Blogger and many cool integrations. The vendor offers a free trial.

eClincher Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Canva
  • Supported: Media Library (offer more than 600k free image library)
  • Supported: Integration with Zendesk/CRM
  • Supported: Post Approval workflow
  • Supported: Instagram Business
  • Supported: Google My Business
  • Supported: DropBox
  • Supported: Box
  • Supported: Google Drive

eClincher Screenshots

Screenshot of eClincher Publishing/Draft workspaceScreenshot of eClincher Inbox/Assignment/Tags workspaceScreenshot of eClincher Analytics workspaceScreenshot of eClincher Reporting workspaceScreenshot of eClincher Content Curation workspace

eClincher Integrations

eClincher Competitors

eClincher Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported Countriesworldwide
Supported LanguagesEnglish, Spanish, Portuguese, French

Frequently Asked Questions

Sprout Social and Buffer are common alternatives for eClincher.

Reviewers rate Google+ highest, with a score of 9.9.

The most common users of eClincher are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(17)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

eClincher is a powerful tool used by social media professionals and agencies to efficiently manage multiple social media profiles and Google My Business pages. With its support for a wide range of platforms including Instagram, Google My Business, and Pinterest, users can create posting groups for different clients, making it easy to stay organized. The platform's ability to consolidate engagement across various platforms, such as Facebook, Google My Business, and LinkedIn, into one place is highly valued by users.

One key use case of eClincher is its effectiveness in implementing hyper-local strategies through the management of Google My Business profiles. This feature enables users to optimize their presence in specific locations and effectively engage with local audiences. Additionally, eClincher streamlines content planning by allowing users to fill content calendars in advance and leverage automation features. The software also provides insightful social stats reports that help users track performance and make data-driven decisions.

For agencies and professionals providing social media services to clients, eClincher proves essential. It facilitates collaborative management by enhancing productivity and saving significant time in executing tasks such as scheduling social media posts. Additionally, eClincher empowers users to efficiently gather and respond to messages, comments, and reviews across multiple platforms.

While the majority of users appreciate the value eClincher brings to their social media management tasks, it's worth mentioning that some have expressed dissatisfaction with the company's decision to rescind their lifetime deal plan for AppSumo users, considering it unethical. Nevertheless, this does not diminish the overall usefulness of eClincher for scheduling social media posts, tracking performance metrics, monitoring sentiment, and identifying potential influencers.

Overall, eClincher is a reliable platform that enables efficient management of social media profiles and Google My Business pages. Its comprehensive features enhance productivity and provide valuable insights for professionals and agencies engaged in effective social media marketing strategies.

Support for a diverse range of social networks: Users have commended eClincher for its extensive support of various social networks and seamless integration with sources like blogs, bit.ly, Google Analytics, and Google My Business. This feature greatly enhances workflow efficiency.

Efficient management of posting groups: Many reviewers appreciate the functionality of posting groups in eClincher. They can effortlessly create 1-click groups to ensure consistent messaging across all client profiles, even without access to individual brand accounts. This streamlines the process and saves valuable time.

Valuable workflow management tools: Users find eClincher's workflow management tools highly beneficial. The platform offers additional features such as connections to free stock photo services, Google Analytics, and bit.ly for tracking statistics and measuring success. The convenient Inbox feature enables users to efficiently manage comments, messages, and reviews from multiple client accounts on a single screen.

Appearance: Not visually appealing, but not a dealbreaker. Several users have mentioned that they find eClincher's appearance to be unappealing. While this is not a dealbreaker for them, it is worth noting that some reviewers have expressed dissatisfaction with the visual design of the app.

Bugs and glitches: Occasional lock-ups and form breaks require full refresh. A common concern among users is the presence of bugs and glitches in eClincher. Some reviewers have reported experiencing occasional lock-ups or form breaks that can only be resolved by performing a full refresh. This leads to a less than seamless experience while using the app.

Usability and functionality: Lacking, additional development needed. Some users feel that eClincher's usability and functionality are lacking, attributing it to being still relatively new. They suggest that additional development and UX/UI testing would improve the app's functions. It appears that there is room for improvement in terms of user-friendliness and overall effectiveness of the platform.

Users recommend trying the trial version and attending a demo call to explore all the features of the software. They highly recommend it for managing content on social networks and believe it is the best tool for managing social media. Users also suggest adding hashtag analytics to the software and praise the active and quick support provided. They recommend the software for improved productivity, planning, and organizing social media content. Users also recommend it for managing multiple brands and platforms, as well as for monitoring multiple social profiles. They believe that the software offers great value compared to other platforms and is the most complete among them. Users advise comparing its cost and features to other platforms and suggest making improvements based on provided feedback. Overall, users highly recommend giving the software a trial, appreciating its functionality, and finding it worth the time to learn how to use it.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Scott Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
My agency uses eClincher to manage the Social profiles and Google My Business pages for all our clients, as well as ourselves. Since we have multiple clients with different social needs, numbers of profiles, and posting frequency, we needed a solution that offered us lots of flexibility without increasing costs. One of our biggest hurdles when choosing a Social Media Management platform was finding one that supported a wide range of platforms (Instagram, Google My Business, Pinterest) but also allowed us to create posting groups for our different clients. eClincher was one of the few (if not the only) platform that offered everything we needed.
  • eClincher supports nearly every social network and connects to a large number of sources (blogs, bit.ly, Google Analytics, Google My Business). This makes workflow tremendously easy.
  • Posting Groups. At higher levels of service, eClincher allows you to set-up individual brand accounts. My agency isn't at that level, so we utilize eClincher's posting groups to make 1-click groups that post to all of the profiles for each client. This allows us to quickly post a cohesive message across all channels.
  • Workflow management: eClincher adds plenty of additional tools to make your workflow fast. Connections to free stock photo services make it easy to add generic pictures to your content. Google Analytics and bit.ly can keep track of statistics and measure success. The Inbox allows you to handle all your clients' accounts from one screen (including comments, messages, reviews, and more). The Feeds and Influencers tabs allow you to understand your market and what's being said. Altogether, eClincher makes a 1-app solution for Social Media Management.
  • Appearance: I don't mind the bare-bones look of eClincher (I like the functionality, and would rather have more functions than form). But, I think eClincher will continue to be a successful competitor to some of the bigger Social Media Managment SaaS with more attractive front-ends.
  • Bugs: There are a lot of little bugs that pop up that make for less than seamless experience. Occasional lock-ups or form breaks that need a full refresh to reset are particularly noticeable, though not unexpected.
  • The App is still new, so much of the usability and functionality is missing. Some additional development and UX/UI testing should improve the App functions.
  • When you post a message across multiple platforms, sometimes the post or image isn't in the correct format (e.g. too many characters for Twitter, too long of a video of Instagram). It would be convenient to have a quick solution to post a variant for that channel. As in, if I craft a post for 5 different networks, but it is too long for Twitter, give an option to edit the Twitter version of the post without changing the other platforms. [Right now, my solution is to copy the information, remove the channel in question, schedule the post as is, then create a new post specifically for the offending channel. Not an elegant solution, but still easier than posting directly to the channel.)
We are a small, boutique agency with a limited number of clients. Our clients, in turn, have social profiles on 2-6 different networks each. At our current portfolio, we need more profile connections than most SMM can offer, but fewer than a massive enterprise option. eClincher is perfect for smaller agencies that can't justify the cost of some massive SaaS solution, but still need an SMM to save time and craft cohesive messages.

It is bare bones and little harder to use than some of the other more established SMM programs out there. Because of that, there is a learning curve for people who aren't as familiar with computers. eClincher is better from an agency side, but may not be the best solution to resell to a client.
2
One of the people in our organization that uses eClincher is a digital marketing strategist that focuses on SEO, social marketing, and other forms of digital marketing. He handles most of the clients and posts, as well as responding to messages, comments, reviews, and more. The other person is in a more leadership position, but handles the social media for a few of the clients due to industry knowledge and familiarity with the product.
Listening/monitoring (3)
70%
7.0
Boolean keyword searches
70%
7.0
Filtering out noise/spam
40%
4.0
Broad channel coverage
100%
10.0
Publishing (3)
83.33333333333334%
8.3
Content planning and scheduling
100%
10.0
Content optimization
60%
6.0
Workflow management
90%
9.0
Engagement (3)
50%
5.0
Automated routing and prioritization
30%
3.0
Customer interaction histories
40%
4.0
Bulk actions
80%
8.0
Marketing (2)
25%
2.5
Lead generation
N/A
N/A
Content marketing
50%
5.0
Channel coverage/integration (7)
100%
10.0
Twitter
100%
10.0
Facebook
100%
10.0
LinkedIn
100%
10.0
Google+
100%
10.0
Instagram
100%
10.0
Pinterest
100%
10.0
YouTube
100%
10.0
Reporting/analytics (2)
100%
10.0
Campaign success analytics
100%
10.0
Real-time tracking
100%
10.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
80%
8.0
Mobile access
80%
8.0
  • I estimate that I save around 5-10 work hours each month. It may be more, but I want to put a conservative estimate here. eClincher reduces the amount of time needed to post to each channel, collates all the notifications into one stream, and offers time-saving tools that streamline social media management for multiple clients. This saves me time that I can spend on other projects or client acquisition. Which in turn, could reduce costs for clients or my agency as a whole.
  • Scheduled posting allows me to "bank" time (use excess hours or downtime to store posts for later time periods where I may be busier), but it also frees up my weekends and evenings with scheduled posts. Though some platforms offer post scheduling natively (Facebook), many others do not (LinkedIn, Instagram). This offers better time management (especially on fixed-hour contracts) and a healthier work-life balance.
In my quest to find the best Social Media Management software, I tried just about every service out there (scrolling through Capterra, TrustRadius, and G2 Crowd to find new programs). I was able to go for about 4 months on free trials alone and kept a log of the pros and cons, and weighed those against time saved and cost. Though there were many "prettier" options out there, eClincher had the most options at the best price point. It also had the best growth options for growing agencies.
Google Ads (formerly AdWords), Google Analytics, BigCommerce, Cincopa
2
eClincher is pretty simple to use and doesn't require a lot technical know-how to operate. Anyone who has a decent amount of computer knowledge and set-up the account, connect the services, and create the posting groups. If you have a social media manager or digital marketing expert in your business, they could probably have this up and running within an hour or two.

On going maintenance is mostly just reconnecting the API keys (usually a 1 click process) or connecting new accounts. If you've ever used your Facebook account to log into something, then you should have no problem setting up and maintaining eClincher.
  • Multiple Client Social Media Management: We have multiple clients, all with varying needs, eClincher gives us a single platform to monitor all our clients and all of their respective social channels. We especially like being able to post to all social channels from one single location. eClincher gives warnings to let you know if the a post is not in the correct format for a channel.
  • Trend and Topic Monitoring: Some of clients' social strategy depends on being timely and responsive to current market trends and news. By setting up listening streams, our team can monitor certain keywords, hashtags, or mentions that can let us know what is going on in a niche at any time. There is also a "suggested content" tool that helps gather sources for additional outside content.
  • Workflow Management: Our agency has multiple people handling the social accounts. Not only does eClincher make it easy to assign tasks and notifications to certain employees, but it also makes it easy to see what other people have contributed recently. If an employee needs to take off for a few days for vacation or sickness, other employees can see what has already been scheduled and then fill in the gaps. This cuts down on confusion and the number of emails/phone calls while also preventing double posts or missed posts.
  • I've noticed I check eClincher far more than actual social media apps or websites. During the day I'd often peruse Facebook, Instagram, and Twitter looking for in-industry posts to share or comment on. That would soak up a lot of my time. But eClincher keeps the feeds in one place, where I can jump in and out without as much scrolling and a more focused view. Its helped open up a few lost moments throughout the day.
  • Billing: At the end of the month when I'm doing the invoicing, I like to have an exact number of social posts and interactions for each channel and client. I can go back and see all the posts at the end of the month in one place and tally them up pretty easily. This saves time for me as well as showing the client a quantitative number of the work we're doing.
  • As our small agency grows and we have more users and clients to worry about, we'll need to grow our eClincher account size. With the additional size there are new opportunities, such as the Brand accounts that allow you to have an additional silo for each brand.
  • Right now, there are a very limited amount of users on our eClincher account, so there's isn't much need for the Assign feature, where you can assign a task or post to a user. As we have more people involved in our account, we will be utilizing this function more often.
  • There's also a helpful "Tag" feature in the notification feed that allows you to flag certain items with "Follow Up", "Important", "Lead", and "Influencer". We don't utilize this tool to its fullest potential, but as we grow and get more familiar with the feature, I see us using it much more more.
Unless the price of eClincher moves to a point where it is too much to justify, I don't see any reason why we wouldn't continue to use eClincher for our agency. The value at this price-point is unbelievable and we'd be foolish to move to a pricier program purely for the sake of slicker graphics or UI. eClinchers pricing is fantastic, and is only matched by its functionality—it matches or beats any of the major Social Media Manager SaaS programs out there for a fraction of the cost. This tool is great for growing agencies, but would also be useful for any marketing department or large agency that wants to streamline their social media workflow.
No
  • Price
  • Product Features
  • Product Usability
  • Third-party Reviews
Essentially, eClincher had the most Social Profile connections for the price point. I needed a program that allowed me to connect all the social profiles for all of my clients at the best price point.
I think I would keep a more detailed log, where I explain all my experiences in set-up, posting, etc. My log focused on features I needed/wanted, number of profile connections, cost, and any glaring downsides. I would have liked to keep more detail just so I could put it in a good ebook.
  • Implemented in-house
Yes
Setting up eClincher is quite simple. I broke it up into chunks throughout a couple days, but a dedicated person could easily get everything done in a one day.
First, created the account and connected all the associated social media accounts. This is a quick process that is a few clicks for each social channel.
Next, I set up the Posting Groups. These are sets of accounts that are posted together, such a brand's Facebook, Twitter, and Instagram accounts.
Then, I connected other associated integrations such as Google Anayltics, Bit.ly, Google Drive and Feedly.
I then set up the Listening feeds and and Notification feed to show the most relevant information for my needs.
Finally, I invited the other users to the program and assigned the accounts to them.


All in, the process probably took a 6-8 hours
Change management was minimal
If your team is used to posting directly to social channels, you'll need to make sure they understand that posting through eClincher is the new norm. Though we didn't have any implementation issues, some users just preferred to do the posts on the social channel rather than through eClincher.
If you're coming from another Social Media Manager program, then you'll want to give the team time to poke around and learn the ropes.
  • Software is a little buggy. There were times I would have to refresh or close/reopen the page to see if changes had been made.
  • Some accounts were a little harder to connect than others. Pinterest seemed to have some issues, as well as Google My Business. Some of this is due to multiple user accounts and the browser cookies, but it still took additional time.
Be patient. eClincher isn't perfect and has some software issues. These issues will be exacerbated if you get frustrated or have a slow connection. If something "breaks" or locks up, just refresh the page and re-do that step.

It may take your team a couple weeks to get use to using the new system. Once they've gotten the hang of it, I'm sure they'll love the amount of time they save.

I'd recommend taking your time with the set-up. Though there aren't a lot of steps to get everything squared away, you can break the process into small chunks to make sure you're managing your time. To just hook-up all the social accounts, it may only take an hour or so. But, if you want to set-up all the extra tools (such as user accounts, listening feeds, posting groups, schedules, etc.) it'll take longer. I think it took around a day to set-up completely, but your mileage my vary.
  • Social Posting across multiple channels, the main function of this program, is a cinch.
  • Monitoring keywords and hashtags, as well as finding shareable content, is very easy. The feed function can keep you focused while finding all the relevant posts and articles you need.
  • The only difficulties arise from small, annoying bugs in the system that crop up eventually. (As most any system will have.)
Yes, but I don't use it
Assuming there are no weird bug that prevent the system from updating or registering your actions, eClincher is very simple to use. The posting function is pretty straight forward: select the channel or posting group to post to, insert content, and add to schedule. The posting function offers you lots of tools such as connection to free image services, import from pocket/feedly, attach file from computer, shorten link, or attach gif, among others. This makes it easy to create engaging content and then schedule it for multiple channels, all from one screen.
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