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EFI MarketDirect Cross Media has proven to be an effective tool for promoting campaigns, including municipal election campaigns, according …
Overview
What is MarketDirect Cross Media?
EFI MarketDirect Cross Media is a cloud-based customer communication and marketing campaign software designed for marketing agencies, corporate communications teams, and other professionals. The software offers an intuitive yet powerful user experience that enables users to create, manage, distribute...
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What is MarketDirect Cross Media?
MarketDirect Cross Media provides a solution for multi-channel marketing and communication software solution designed for marketing agencies, commercial printers, corporate communication teams, customer loyalty, and fundraising applications.
Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
MarketDirect CrossMedia 8 Demo
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EFI MarketDirect Cross Media v8 Demo
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Product Details
- About
- Tech Details
What is MarketDirect Cross Media?
EFI MarketDirect Cross Media is a cloud-based customer communication and marketing campaign software designed for marketing agencies, corporate communications teams, and other professionals. The software offers an intuitive yet powerful user experience that enables users to create, manage, distribute cross-channel marketing campaigns across nearly every medium. With its drag-and-drop features and template-driven campaigns, the product aims to provide an easy-to-use solution for non-programmers looking to create powerful personalized content.
MarketDirect Cross Media offers image personalization capabilities that enable the creation of rich personalized communications in various formats such as email, web, print, mobile devices, and social media channels. Designed as an omni-channel solution with responsive designs offering cross-browser compatibility for web, email and mobile platforms - this ensures content can be consumed on any device. Its always-on reliable access means that cloud-managed solutions are available 24/7/365. Overall it is ideal for corporate communication departments or print service providers looking to add digital marketing options; but also suitable for non-profits; fundraising; education; healthcare communication teams looking to provide high-quality targeted communications.
MarketDirect Cross Media Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
EFI MarketDirect Cross Media has proven to be an effective tool for promoting campaigns, including municipal election campaigns, according to users. This software allows users, particularly print service providers, to easily assemble and create promotional collateral, making it invaluable in the marketing and advertising space. By streamlining the process of creating and distributing campaign materials, EFI MarketDirect helps businesses save time and resources, ultimately leading to more efficient campaign management.
One of the key benefits of EFI MarketDirect is its ability to improve communication among staff members. Users have found that the software facilitates seamless collaboration by allowing them to share notes and keep track of progress. With all team members on the same page, it becomes easier to coordinate efforts and ensure that no important details are overlooked. By providing a centralized location for promotional materials, EFI MarketDirect enables businesses to maintain consistency in their branding, making it simpler to communicate their brand identity effectively.
Overall, EFI MarketDirect Cross Media addresses critical business problems by enhancing campaign management processes, improving internal communication, and enabling easier brand communication. Its user-friendly interface and comprehensive features make it a valuable asset for any business looking to maximize efficiency in their marketing efforts.
Continual improvement: Several users have praised the product for its commitment to innovation and staying up-to-date with industry trends. They have noted that the software continues to improve over time, with new features being added regularly.
Versatility in features and options: Reviewers appreciate the wide range of features and options available in MarketDirect Cross Media. This allows them to reach vast audiences and provide multiple solutions, making it a versatile tool that can cater to different marketing needs.
Accurate color reproduction: Users have highlighted the ability of the software to accurately reproduce colors when correctly profiling the product. This feature enables visually appealing outputs with vibrant colors, enhancing the overall quality of marketing materials.
Steep Learning Curve: Several users have found that MarketDirect Cross Media has a steep learning curve, especially for entry-level employees with limited time to adapt and learn new products. This has resulted in a significant challenge for these users to effectively utilize the software.
High Initial Investment: Concerns have been raised by some users regarding the initial investment and cost of MarketDirect Cross Media compared to its competitors in the industry. The higher price point has caused hesitation among these users, particularly when considering alternative options.
Inconvenient Separate Logins: Some users have expressed inconvenience due to the requirement of having a separate login for each instance of the software. This additional step has been seen as an unnecessary hassle by these users and could be streamlined for better user experience.