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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

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Recent Reviews

A Solid CMS Platform

8 out of 10
October 16, 2023
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (124)
    8.1
    81%
  • Page templates (124)
    8.0
    80%
  • Admin section (124)
    7.9
    79%
  • WYSIWYG editor (126)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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N/A
Unavailable

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their…

What is Square Online?

Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.6

Web Content Management

Features for managing website content

7.6
Avg 7.3
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Product Details

What is Optimizely Content Management System?

The Optimizely Content Management System (CMS) helps users to deliver exceptional digital experiences across channels & devices. It boasts a marketer-friendly interface, AI-generated insights that support real-time personalization, and flexible content delivery options—including true headless delivery. The Optimizely CMS can be integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning and creation to storage and publication.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of TemplatesScreenshot of Visitor Groups

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Optimizely Content Management System Downloadables

Frequently Asked Questions

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(255)

Attribute Ratings

Reviews

(1-25 of 30)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
We've integrated Ektron into both our intranet and internet. Unless theres some massive issues which come across in our current version, or future versions, we'll be sticking with Ektron for a while.
Ayman Idrees | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We intend to renew our license with Ektron because we are currently satisfied with Ektron's features and have made a significant investment in deploying and integrating it with our systems. Also, Ektron has made a strong commitment to developing it's CMS product and in upgrading between version 8.0 to 8.5 we have attained many additional features and added stability and bugfixes. Ektron's roadmap also includes exciting new functionality on all fronts including Workarea GUI, Search services and Framework API.
Bart Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
After eight years of use, the Ektron system still works well for our organization. The issues noted elsewhere in this review have been manageable, so-far. In any decision to switch to a different CMS, we would need to factor in the significant cost of conversion of multiple websites, and the re-integration with e-commerce systems. Ektron has rewarded our loyalty by keeping licensing renewal costs very low in comparison to other systems.
Score 10 out of 10
Vetted Review
Verified User
The main reason would be because EPiServer is a great product and there aren't many other content management systems that are worth the effort it takes to re-implement an entire website on a new platform. EPiServer also seems to have a more modern approach to the features they offer and the overall design of the workarea so it's very likely that they will continue to improve in the future.
Jonathan Graham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
As an implementer, Experis continues to recommend/support EPiServer as a viable CMS platform and we do not have a direct renewal scenario with EPiServer ourselves. That said, we do have indirect ability to influence existing customers (as a trusted adviser) on their annual renewal; and, there are no existing clients/scenarios in which we would recommend them leaving the EPiServer platform.
Score 7 out of 10
Vetted Review
Verified User
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Marlon Fowler | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My familiarity with the product is the primary reason for my decision. As well, EpiServer can only improve over time. I think the few issues that I had with it can be addressed over time. From my perspective, one can already build pages within EpiServer just as fast as you can within WordPress. There are always ways to further perfect that part of EpiServer's efficiency, and if that happens, EpiServer can shine even more.
Patrick Poer | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Reseller
We will continue to service the product and our clients that have Ektron for the foreseeable. Ektron has established a firm place in the market and can drive tremendous value over the long term when it's properly fit and implemented into an organization. Ektron is investing in it's API and user interface and integration capabilities and we believe it will continue to be competitive as the market grows and matures.
February 28, 2014

Web Developer

Score 7 out of 10
Vetted Review
Verified User
It has become a little pricey these days to renew the licenses.
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