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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

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Recent Reviews

A Solid CMS Platform

8 out of 10
October 16, 2023
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (124)
    8.1
    81%
  • Page templates (124)
    8.0
    80%
  • Admin section (124)
    7.9
    79%
  • WYSIWYG editor (126)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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Unavailable

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Square Online?

Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.6

Web Content Management

Features for managing website content

7.6
Avg 7.3
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Product Details

What is Optimizely Content Management System?

The Optimizely Content Management System (CMS) helps users to deliver exceptional digital experiences across channels & devices. It boasts a marketer-friendly interface, AI-generated insights that support real-time personalization, and flexible content delivery options—including true headless delivery. The Optimizely CMS can be integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning and creation to storage and publication.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of TemplatesScreenshot of Visitor Groups

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Optimizely Content Management System Downloadables

Frequently Asked Questions

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(255)

Attribute Ratings

Reviews

(1-25 of 161)
Companies can't remove reviews or game the system. Here's why
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Makes it easy to add important widgets to our website such as a carousel
  • Stores and manages imported content in the content library for quick access/use
  • Rich content widget allows for deeper customization utilizing the html source code
  • Promotions could use bolstering (specifically the ability to cap a promotion at a specific $ value)
  • In my experience, sometimes the CMS glitches out and takes me to the sign on page with no way of returning to the page I was editing
  • Content widgets should include a widget for quick spacing in my opinion. This currently needs to be done via roundabout ways such as editing the html to manipulate padding, breaks, and margins
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
  • Navigating to find stored content can be difficult if you have a lot of images
  • Web page builder could be more flexible
  • A wider range of online tutorials would be helpful
November 10, 2023

Optimizing for Success

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling content on to display or be removed from the website
  • Easy to use
  • Setting up permissions and accounts is simple
  • A better way to capture analytics
  • Reporting broken links
  • Notifications of activity within the CMS
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • I think that it captures customer information, geo tracking. I think that the testing it does is really good because a lot of people want to test different markets and different price points. So those are things I really like.
  • I can't think of anything yet because I'm still so new to it.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Enabling marketers to create content without having to go to the development team. That's what that Spire CMS really does for you.
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Managing many websites, it does very well. The scalability, managing content between 9 websites and reusing content, it does that really well. And I would say it specializes and does good in those areas.
  • I think the standardization around terms and user experience across the platform overall. From what I understand, the platform has grown and added a lot of features through acquisitions and so some of the UI and terms for different features can be different depending on where you are within the system. So more cohesiveness, which we've experienced by upgrading to CMS 12 from CMS 11. They've done a lot of that, which is good. But I would say that's one area where our team has had a larger learning curve.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's easy to use and people who are not technical are able to jump in and use it.
  • I think when it comes to upgrades and when Optimizely releases new features, I think the support that sits behind that could be a little bit stronger between the customer and Optimizely.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • One thing that we have started doing that I think does well is the personalization of content based on visitor groups. The previous product we had did nothing like that. It was a very static-only type of content management system. So we've had good success with that aspect of it.
  • We also have the Optimizely Data Platform and I do not find that to be very user-friendly. I cannot figure out how to use it properly and we haven't had access to good training on how to use it.
Score 8 out of 10
Vetted Review
Verified User
  • WYSIWYG Editor
  • Search Functionality
  • Openness to integrations
  • There is a large development lift for an initial site build.
  • The time to launch is fairly long, but worth it if done right.
  • Not all products are integrated into the CMS interface.
October 16, 2023

Great CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Code first approach
  • Content APIs
  • Easy to upgrade
  • Data export by project or multiple nodes
  • Ability to rollback published projects
  • Better developer documentation available at World
October 13, 2023

Straightforward

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Extending the CMS is pretty well architected
  • The DXP deployment orchestration is pretty good
  • Very performant
  • Block Management
  • Asset Management
  • Reporting
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Content creation and updates
  • User workflow
  • Data Import/export to new environment
  • Easy set up of initial start up implementation
  • Editor performance
  • Easier way to find content that is referencing items that has been deleted
  • Easier way to manage project
October 13, 2023

Great product

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Ease of use for the end users
  • Ease of development
  • Personalization
  • Projects are difficult - It's difficult for users to know they are in a project, and it can cause confusion.
October 13, 2023

Opticon 2023 Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User Experience
  • Extensibility of PaaS Core
  • Integration with Digital Asset Management
  • Role based permissions
  • Workflow integration, specifically the previewing functionality
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