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Emarsys

Emarsys

Overview

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.Emarsys is now part of…

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Recent Reviews

Potential is there!

7 out of 10
January 16, 2024
Incentivized
Marketing automation via email, web and app to support lead generation and engagement of our customers through personalized …
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Emarsys 101

5 out of 10
January 28, 2020
Incentivized
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three …
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Emarsys review

5 out of 10
February 12, 2018
Incentivized
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Dashboards (8)
    7.5
    75%
  • Standard reports (8)
    7.0
    70%
  • Email deliverability reporting (8)
    6.6
    66%
  • List management (8)
    4.6
    46%

Reviewer Pros & Cons

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Pricing

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What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Emarsys + Char-Broil + BrightWave = Success

YouTube

Emarsys@DMEXCO 2018

YouTube

The Future of Direct Mail: Personalization & Automation [Optilyz] | Emarsys Revolution 2018

YouTube

Emarsys Smart Metrics Product Video 2014

YouTube

Emarsys Revolution 2018 Recap

YouTube

The Emarsys Marketing Platform

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.6
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.5
Avg 7.7

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.8
Avg 7.6
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Product Details

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Emarsys Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
  • Supported: Personalized product recommendaitons
  • Supported: Dynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported LanguagesEnglish, German, French, Spanish

Frequently Asked Questions

Reviewers rate Landing pages highest, with a score of 8.

The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(40)

Attribute Ratings

Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Email automation
  • Modern email editor
  • Regular product updates
  • Global & fast support
  • Integration of product catalogue
  • Some features are behind paywalls where the payoff doesn't seem quite clear
  • Support can be tricky when using somewhat old features (e.g. onsite product recommendations)
Robert Callum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
  • The support team is a bit slower than expected.
  • The number of emails received is sometimes incorrect.
  • The contract length is at very higher rates.
July 14, 2021

Emarsys Review

Kate Woodward | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • It is a cross-channel and a gadget. There must be match unknown information to known contacts.
  • There is Social and web information advancement.
  • Emarsys have geo, store, item proclivity, client venture computerization, repeating and set off crusades, continuous informing, and truck recuperation.
  • Mission announcing and web commitment, client lifecycle investigation and income sway report are most important features.
  • Progressing support for custom advancement work has been missing from our record.
  • We have encountered cutoff times and issues, making our custom innovation break frequently. Technical support is somewhat delayed to react when issues emerge.
January 28, 2020

Emarsys 101

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
  • Ongoing support for custom development work has been lacking for our account. We have experienced missed deadlines and issues causing our custom technology to break often.
  • Tech support is a bit slow to respond when issues arise.
April 18, 2019

100% Do Not recommend

Joel Samonie | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Haven't found anything it does particularly well
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
February 12, 2018

Emarsys review

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Good segmentation
  • Good reporting
  • Once implemented, it's a fast and easy to use tool
  • The on-boarding process is not straightforward
  • It's not cheap
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