Skip to main content
TrustRadius
Emarsys

Emarsys

Overview

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.Emarsys is now part of…

Read more
Recent Reviews

Potential is there!

7 out of 10
January 16, 2024
Incentivized
Marketing automation via email, web and app to support lead generation and engagement of our customers through personalized …
Continue reading

Emarsys 101

5 out of 10
January 28, 2020
Incentivized
Emarsys is the email service provider for our entire organization. We use it to send custom and mass emails to our customers, across three …
Continue reading

Emarsys review

5 out of 10
February 12, 2018
Incentivized
We use Emarsys as our ESP. It helps us to communicate with our customers and better understand their behaviour.
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 19 features
  • Dashboards (8)
    7.5
    75%
  • Standard reports (8)
    7.0
    70%
  • Email deliverability reporting (8)
    6.6
    66%
  • List management (8)
    4.6
    46%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive…

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

25 people also want pricing

Alternatives Pricing

What is Constant Contact Lead Gen & CRM?

Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…

What is Keap?

Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

Return to navigation

Product Demos

Emarsys + Char-Broil + BrightWave = Success

YouTube

Emarsys@DMEXCO 2018

YouTube

The Future of Direct Mail: Personalization & Automation [Optilyz] | Emarsys Revolution 2018

YouTube

Emarsys Smart Metrics Product Video 2014

YouTube

Emarsys Revolution 2018 Recap

YouTube

The Emarsys Marketing Platform

YouTube
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.6
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.5
Avg 7.7

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.9
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

6.8
Avg 7.6
Return to navigation

Product Details

What is Emarsys?

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations.

Emarsys is now part of SAP, since the December 2020 acquisition.

Emarsys Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Intelligent automated customer segmentation based on purchase history and website behaviour
  • Supported: Personalized product recommendaitons
  • Supported: Dynamic social ad targeting based on customer behaviour

Emarsys Video

Emarsys delivers stronger customer engagement across the customer lifecycle, helping you turn one-time customers into active customers, re-engaging defecting customers and keeping active customers loyal.

Emarsys Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, UK, Canada, Mexico, France, Germany, Austria, Budapest, Netherlands, Turkey, Spain
Supported LanguagesEnglish, German, French, Spanish

Frequently Asked Questions

Reviewers rate Landing pages highest, with a score of 8.

The most common users of Emarsys are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(40)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Daniel Berry | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilized Emarsys as our main email marketing platform. It was limited to the Marketing department and we used it to send promotions, newsletters, blogs, sales, and other forms of communication. Email is still very important in retail marketing and our emails brought in a significant chunk of our traffic and revenue.
  • Smooth UX/UI
  • Valuable Post-Send Metrics
  • Great Customer Service
  • Slightly steep learning curve
  • Interface could be updated
  • Adding preview text and other elements can be tricky
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
  • Increased revenue
  • Supplemental boost to blog and organic traffic
  • Dependable channel for promotions
Email & Online Marketing (9)
67.77777777777777%
6.8
WYSIWYG email editor
80%
8.0
Dynamic content
50%
5.0
Ability to test dynamic content
60%
6.0
Landing pages
N/A
N/A
A/B testing
90%
9.0
Mobile optimization
80%
8.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
70%
7.0
Lead Management (2)
35%
3.5
Lead nurturing automation
70%
7.0
Lead scoring and grading
N/A
N/A
Campaign Management
N/A
N/A
Social Media Marketing
N/A
N/A
Reporting & Analytics (3)
86.66666666666666%
8.7
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
80%
8.0
Platform & Infrastructure (5)
48%
4.8
API
80%
8.0
Role-based workflow & approvals
N/A
N/A
Customizability
70%
7.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
Return to navigation