Skip to main content
TrustRadius
Emma by Marigold

Emma by Marigold

Overview

What is Emma by Marigold?

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

Read more
Recent Reviews

TrustRadius Insights

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an …
Continue reading

I Love Emma

10 out of 10
April 24, 2018
Incentivized
I use Emma as agency for all of my clients' eblasts. I find that it is user-friendly when it comes to creating beautiful, streamlined …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 11 features
  • Email deliverability reporting (31)
    10.0
    100%
  • Dashboards (30)
    10.0
    100%
  • List management (31)
    10.0
    100%
  • Standard reports (31)
    9.9
    99%
Return to navigation

Pricing

View all pricing

Basic

$500

Cloud
per year per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://myemma.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9
Return to navigation

Product Details

What is Emma by Marigold?

Emma by Marigold provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies. Emma is designed to offer enterprise level capabilities in a team-friendly experience that's simple and enjoyable. Key features include: mobile-ready design templates, email automation, audience segmenting and dynamic content. The software includes integration with top CRM solutions, ecommerce platforms and social networks.

Emma by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: Email Previews
  • Supported: Assign Reviewers

Emma by Marigold Screenshots

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.Screenshot of automations to keep marketing personal.

Emma by Marigold Competitors

Emma by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationAndroid, iPhone, iPad

Frequently Asked Questions

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

Mailchimp, Constant Contact, and AWeber are common alternatives for Emma by Marigold.

Reviewers rate Email deliverability reporting and List management and Dashboards highest, with a score of 10.

The most common users of Emma by Marigold are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(72)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions. The drag and drop templates, straightforward editing, and upfront analytics offered by Emma have made it particularly accessible for novice email marketers, enabling them to quickly grasp the essentials of email marketing. Additionally, Emma has been a game-changer for large corporate clients with multiple locations. Its ability to provide different accounts tied to a parent account empowers each location to create customized emails for their clients, solving the problem of delivering personalized content at scale.

Another valuable use case of Emma is its implementation as an opt-in email marketing platform for stores. This feature allows businesses to manage email campaigns and lists while retaining the ability to push down creative to all sub-accounts, ensuring consistent branding across different locations. Digital agencies have also leveraged Emma's agency account to provide clients with a sophisticated mid-market solution for email marketing. This offers both self-service and full-service options, catering to the diverse needs of their clients.

Emma simplifies automation and facilitates easy segmentation of lists, addressing the challenge of effectively targeting specific audiences with tailored messages. It has been extensively utilized by nonprofit organizations to maintain regular contact with volunteers, campers, and donors through monthly marketing email updates. This ensures frequent touchpoints and helps these organizations establish consistent branding in their communications.

The user-friendly interface of Emma makes it effortless for users to create beautiful, streamlined emails that align with their brand image. Its comprehensive reports also offer valuable insights into the effectiveness of email campaigns, enabling users to gauge their impact and make data-driven decisions in optimizing their strategies.

Furthermore, Emma has been embraced by educational institutions such as Portland State University and colleges for communications and email marketing purposes. It serves as a centralized and branded solution for mass email communications across departments, resolving branding issues and streamlining efforts.

While Emma's dashboard and customer service have been commended, some users have encountered issues with the email builder not accurately reflecting the final email sent. Nonetheless, Emma remains an affordable and user-friendly marketing email platform that has been successfully employed by various organizations to send regular newsletters and drive traffic to their websites.

Overall, Emma has proven itself as a valuable tool for email marketing, providing effective solutions for a range of use cases across different industries and organizations.

Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.

Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.

Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.

Clunky Audience Management: Some users have found the audience management in Emma to be clunky and not straightforward. They have mentioned that it can be challenging to navigate and manage their contacts effectively, which hampers their overall experience with the platform.

Limited Customization Options: Several reviewers have expressed a desire for more customization options in Emma. They feel that the current range of customization tools is limited, making it difficult for them to create unique and visually appealing email templates. They would appreciate having more flexibility and control over the design elements.

Challenging Email Builder: Many users have struggled with the email builder in Emma, finding it challenging to use. They mention that navigating through the interface can be confusing, with bulky icons that often overlap or obstruct important features. This makes it difficult for them to create well-designed emails efficiently.

Users commonly recommend the software for its simplicity and efficiency. They suggest it as a suitable option for companies seeking an easy-to-use system and cost-effective solution. Users specifically highlight its effectiveness in mail merge and mass email work, praising its ease of use and helpful customer support. They also suggest taking advantage of training resources and implementing the software in phases. Users appreciate the software's range of in-text editing flexibility but mention some drawbacks and formatting issues. To fully experience all the software has to offer, users recommend considering the 5,000 contact pricing option. They advise being patient and experimenting with the software to become familiar with its functionality. However, for larger companies with multiple brands or divisions, users suggest considering Hubspot as a better alternative.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Emma is used by the Marketing department, but for cross-departmental communications to clients, partners, internally to company employees, and to prospects in campaigns. For example, we'll send out Help Desk notifications on behalf of Support, company newsletters on behalf of HR, or lead generation campaigns on behalf of sales. It solves the problem of having a central, branded communications solution for outgoing mass email communications and allows us to track responses.
  • Beautiful templates and easy to customize for my own needs
  • Easy to insert my own images and can store a large library of them to use
  • Response tracking is well laid out and clear
  • I like the UI a lot ever since a recent update, it's very clean and the email builder is easier to use
  • One of the main reasons we got the solution is that we were told it would integrate with our CRM tool, Salesforce. Well it does "integrate" technically, but functionally is almost useless. You can't see results at the account level and there's no way our Sales team is going to click into every single contact just to see if they were contacted via Emma. This has been disappointing for us and we felt mislead from the sales process.
  • Everything moves slowly in Emma, sometimes painfully slow. Even just switching between tabs (ex. campaigns to audience) can take a long time to load. Every once in a while it gets a bit better but the average speed is too slow for my liking and makes me frustrated.
  • More in depth formatting tools. I hate that I can't control the paragraph/line spacing very well (I CAN adjust spacing between lines up to a point but not between paragraphs)
  • Support is terrible. I hate that the only support is to ask a question on the forum publicly and wait for an answer. I would like the ability to live chat with someone about my problem or at the very least, email my support question and get it answered without having to type out a public question and wait around.
Salesforce integration is NOT as good as the Emma sales team makes it out to be.
  • More efficient and professionally branded mass communication (to clients, partners, prospects, and internally)
Email & Online Marketing (9)
34.44444444444444%
3.4
WYSIWYG email editor
90%
9.0
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
80%
8.0
Email deliverability reporting
70%
7.0
List management
70%
7.0
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
60%
6.0
Dashboards
100%
10.0
Standard reports
80%
8.0
Custom reports
N/A
N/A
Pre-Send Testing
N/A
N/A
We chose Emma because at the time we didn't need a full marketing automation platform like Pardot or Marketo and just wanted an easy to use, well priced email communications tool that integrated with our CRM Salesforce.
1
Marketing communications
3
Marketing Specialist - builds emails, loads contacts, sends campaigns, tracks results
VP of Sales/Marketing - made decision to purchase Emma, oversees campaigns and results
Salesforce Support - helped w/ the "integration" with our CRM tool to Emma
  • Client communications (ex. holiday updates, product updates, support notifications)
  • Internal communications (ex. monthly newsletter)
  • Prospect campaigns
  • We send out our monthly blog notification emails to our subscriber list via Emma
  • Not sure
Easy to use and gets the job done without too many "extras" (ex. we didn't need a full marketing automation platform so Emma had what we needed to send email marketing communications without having to pay for the stuff we didn't need)
No
  • Price
  • Product Features
  • Product Usability
Price and integration with Salesforce were most important
We felt mislead about the "integration" capabilities with our CRM Salesforce as it hasn't been very practically useful.
  • Implemented in-house
  • Salesforce integration
No
No
Didn't know it was an option
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
No
No it hasn't happened.
  • Template customization - I can format templates to brand it to my liking very quickly. The email builder is very well designed.
  • Contact imports are easy and quickly take me through all the steps.
  • Sometimes I want formatting capabilities (like more advanced line spacing) that I have to go into the html to fix. I hate anytime I have to do that when the WYSIWYG doesn't have the features I need.
Clean UI, simple and intuitive to use, very easy to use email builder/formatting
Return to navigation