Emma Reviews

51 Ratings
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Score 8.2 out of 100

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Reviews (1-25 of 30)

Rebecca Cooke-Rodriguez | TrustRadius Reviewer
Score 7 out of 10
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Emma is a step up from Constant Contact and two steps up from Mailchimp. Emma is affordable and easy to use for all types of companies, but especially for smaller firms and startups. It’s in compliance with SPAM laws, but has an advanced platform to keep your emails from going straight to the junk folder. It’s still very user-friendly with options for more advanced applications.
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Aaron Metzger | TrustRadius Reviewer
Score 6 out of 10
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Emma had a more robust multi-level account structure which empowered individual locations to participate at the ground-level. Additionally corporate was able to maintain oversight, template creation, marketing automation, and data reporting. The goal is to provide the locations with the ability to send their own marketing messages, saving corporate marketing time, and providing more genuine, locally-focused email campaigns. Emma was very effective at making that happen.
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Sarah Bandy | TrustRadius Reviewer
January 14, 2019

Emma is Ebullient!

Score 9 out of 10
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I like Emma much better than MailChimp because of the flexibility and ease of the user interface. I used MailChimp for a previous position and I felt like the home page was definitely more cluttered and it had a clumsier navigation portal. I also think Emma's email design section is easier and more intuitive.
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Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
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Compared to Act-On, Emma is miles above regarding the ease of use and simplification of complex features. Drip campaigns really are a breeze with Emma's intuitive data. You will experience WYSIWYG glitches due to the nature of the program but Emma offers better templates to avoid having to build from complete scratch.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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I use MailChimp a lot, and while I like it, at the end of the day Emma simply is the most cost-effective. There's not a HUGE learning curve, compared to MailChimp, which is nice, since our non-designers can take a proverbial 'whack' at an email and we can trust that it will get churned out pretty quickly.
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Ashley Humphrey | TrustRadius Reviewer
Score 10 out of 10
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Emma is the easiest to use platform I've tried so far. It was easy to setup and send the first enewsletter. The functionality is very user friendly and it "makes sense" as you go through to add content and users. It's made being a marketing team of one very efficient.
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Sara Meyer | TrustRadius Reviewer
April 24, 2018

I Love Emma

Score 10 out of 10
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Mail Chimp: the price was better, but the platform was not predictable. You did not get the same support with MailChimp.
Constant Contact: This is an outdated system that does not make it easy to design modern, clean emails and I consider it a dinosaur.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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We moved away from Constant Contact because of the reputation it was starting to get with not auditing its domain and not providing us with the best possible brand reputation and also because we just didn't get the analytics we wanted to improve our process. With Emma, we can do a lot more with automation and see real analytics that helps us change the way we market in better ways.
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Dustin Brackett | TrustRadius Reviewer
Score 6 out of 10
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We moved from Emma to SendGrid. The deliverability of Emma is lower than Sendgrid and the overall functionality of Sendgrid feels more fit for a digital marketing agency. The number and design of the Emma templates far surpasses that of Sendgrid though. Emma is much more suited to the end consumer than an agency. Sendgrid is more suited to an agency.
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Jimmy Mack | TrustRadius Reviewer
Score 5 out of 10
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Emma was the perfect solution for what we were looking for due to its easy to use interface, relatively low cost and basic functionality. We were not looking for expensive, complex tools to send out multiple campaigns with various controls and tests. We also were impressed with their philanthropic efforts as a company.
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Lauren Busby | TrustRadius Reviewer
Score 10 out of 10
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Our internal competitors are the individual email platforms our stores have signed up for. In general, they need to take our HTML and upload it themselves, making Constant Contact and MailChimp very cumbersome. Emma, on the other hand, allows us to take charge of that. Users just simply use the interface to update text fields as needed.
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April Muller | TrustRadius Reviewer
Score 9 out of 10
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MUCH more straightforward and usable, PeopleVine requires someone with a lot more coding knowledge to do simple things like change a font color or hyperlink text and is better used by an agency with extensive access to those experts whereas Emma can be taught to just about anybody. Support has been outstanding as well.
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Toni Eftink | TrustRadius Reviewer
Score 10 out of 10
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Why I chose Emma over Constant Contact:
I felt like I got lost in the sea of people/customers at Constant Contact... plus I felt like their own email marketing messages that they sent weren't very good... in an essence they weren't practicing what they preached well.

Why I chose Emma over MailChimp:
I have used MailChimp a few times for their free options (when volunteering for a non-profit)... but for professional purposes I'd choose Emma every time because again their team full of experts we can lean on and that want to help us, they're easy to talk to, approachable and fun to work with.
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Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
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None of those platform were good for an agency and their clients. Managing multiple email clients in one system isn't something you find everywhere. It's also not easy to pay for the other platforms since they are built for the enterprise and not SMB.
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Kerry Bobeczko | TrustRadius Reviewer
Score 9 out of 10
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Emma is night and day difference from Constant Contact in terms of customer support, feature set, and usability. It is so much better and more affordable. Emma is a step down in feature set and functionality from Pardot, Marketo, or HubSpot, but if you are a company that is not looking for all the bells and whistles, and does not have the luxury of seamless integration between ERP and CRM systems, then Emma is a wonderful, lower-cost choice.
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Amber Klein | TrustRadius Reviewer
Score 9 out of 10
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Reseller
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Constant Contact and MailChimp do not offer a white label option so they were out of the running early on for us. Campaigner does offer white labeling but their pricing is outrageously higher than Emma, their customer service isn't nearly as good and their tool isn't as intuitive or easy to use. HubSpot is a great tool if you are looking to run multiple tactics (and we do have clients using it) but it is too expensive and multifaceted if clients are only wanting to run email campaigns.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements.
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Feature Scorecard Summary

WYSIWYG email editor (23)
8.7
Dynamic content (24)
8.4
Ability to test dynamic content (23)
8.9
A/B testing (22)
8.1
Mobile optimization (27)
8.9
Email deliverability (29)
8.8
List management (29)
7.9
Triggered drip sequences (20)
7.8
Dashboards (28)
8.9
Standard reports (29)
8.6
Custom reports (18)
7.8

About Emma

Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies. The vendor’s value position is that they aim to offer enterprise level capabilities in a team-friendly experience that's simple and enjoyable. Key features include: mobile-ready design templates, email automation, audience segmenting and dynamic content. The software includes integration with top CRM solutions, ecommerce platforms and social networks. Headquartered in Nashville, and with offices in Portland, New York and Melbourne, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center.
Categories:  Email Marketing

Emma Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Emma Screenshots

Emma Integrations

Shopify, Eventbrite, Formstack, Pike13, Keap (formerly Infusionsoft), SurveyMonkey, WordPress, Kindful, Windsor Circle, Zapier, Salesforce Lightning Platform (formerly Salesforce App Cloud), Bookly, Dasheroo, Digioh, Justuno, Opt-Intelligence, Moon Clerk, Order Desk, Privy, Spendsetter

Emma Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Emma Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Emma Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android