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Emma by Marigold

Emma by Marigold

Overview

What is Emma by Marigold?

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

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Recent Reviews

TrustRadius Insights

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an …
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I Love Emma

10 out of 10
April 24, 2018
Incentivized
I use Emma as agency for all of my clients' eblasts. I find that it is user-friendly when it comes to creating beautiful, streamlined …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 11 features
  • Email deliverability reporting (31)
    10.0
    100%
  • Dashboards (30)
    10.0
    100%
  • List management (31)
    10.0
    100%
  • Standard reports (31)
    9.9
    99%
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Pricing

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Basic

$500

Cloud
per year per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://myemma.com/pricing/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9
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Product Details

What is Emma by Marigold?

Emma by Marigold provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies. Emma is designed to offer enterprise level capabilities in a team-friendly experience that's simple and enjoyable. Key features include: mobile-ready design templates, email automation, audience segmenting and dynamic content. The software includes integration with top CRM solutions, ecommerce platforms and social networks.

Emma by Marigold Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Pre-Send Testing Features

  • Supported: Email Previews
  • Supported: Assign Reviewers

Emma by Marigold Screenshots

Screenshot of dynamic content used to send unique, personalized content to each subscriber based on the data stored about them from a single email.Screenshot of the editor's drag & drop layouts and inline text editing, that help to keep the creative process fast and flexible.Screenshot of a display of account activity, email performance and recent mailings in one place right after login.Screenshot of insights on the go using Metric, the included iPhone and Android app.Screenshot of response results that give insights into what's working and provide next steps.Screenshot of customizable, mobile-optimized templates to show off a brand and content in the template gallery.Screenshot of automations to keep marketing personal.

Emma by Marigold Competitors

Emma by Marigold Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWeb-Based
Mobile ApplicationAndroid, iPhone, iPad

Frequently Asked Questions

Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

Mailchimp, Constant Contact, and AWeber are common alternatives for Emma by Marigold.

Reviewers rate Email deliverability reporting and List management and Dashboards highest, with a score of 10.

The most common users of Emma by Marigold are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(72)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions. The drag and drop templates, straightforward editing, and upfront analytics offered by Emma have made it particularly accessible for novice email marketers, enabling them to quickly grasp the essentials of email marketing. Additionally, Emma has been a game-changer for large corporate clients with multiple locations. Its ability to provide different accounts tied to a parent account empowers each location to create customized emails for their clients, solving the problem of delivering personalized content at scale.

Another valuable use case of Emma is its implementation as an opt-in email marketing platform for stores. This feature allows businesses to manage email campaigns and lists while retaining the ability to push down creative to all sub-accounts, ensuring consistent branding across different locations. Digital agencies have also leveraged Emma's agency account to provide clients with a sophisticated mid-market solution for email marketing. This offers both self-service and full-service options, catering to the diverse needs of their clients.

Emma simplifies automation and facilitates easy segmentation of lists, addressing the challenge of effectively targeting specific audiences with tailored messages. It has been extensively utilized by nonprofit organizations to maintain regular contact with volunteers, campers, and donors through monthly marketing email updates. This ensures frequent touchpoints and helps these organizations establish consistent branding in their communications.

The user-friendly interface of Emma makes it effortless for users to create beautiful, streamlined emails that align with their brand image. Its comprehensive reports also offer valuable insights into the effectiveness of email campaigns, enabling users to gauge their impact and make data-driven decisions in optimizing their strategies.

Furthermore, Emma has been embraced by educational institutions such as Portland State University and colleges for communications and email marketing purposes. It serves as a centralized and branded solution for mass email communications across departments, resolving branding issues and streamlining efforts.

While Emma's dashboard and customer service have been commended, some users have encountered issues with the email builder not accurately reflecting the final email sent. Nonetheless, Emma remains an affordable and user-friendly marketing email platform that has been successfully employed by various organizations to send regular newsletters and drive traffic to their websites.

Overall, Emma has proven itself as a valuable tool for email marketing, providing effective solutions for a range of use cases across different industries and organizations.

Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.

Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.

Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.

Clunky Audience Management: Some users have found the audience management in Emma to be clunky and not straightforward. They have mentioned that it can be challenging to navigate and manage their contacts effectively, which hampers their overall experience with the platform.

Limited Customization Options: Several reviewers have expressed a desire for more customization options in Emma. They feel that the current range of customization tools is limited, making it difficult for them to create unique and visually appealing email templates. They would appreciate having more flexibility and control over the design elements.

Challenging Email Builder: Many users have struggled with the email builder in Emma, finding it challenging to use. They mention that navigating through the interface can be confusing, with bulky icons that often overlap or obstruct important features. This makes it difficult for them to create well-designed emails efficiently.

Users commonly recommend the software for its simplicity and efficiency. They suggest it as a suitable option for companies seeking an easy-to-use system and cost-effective solution. Users specifically highlight its effectiveness in mail merge and mass email work, praising its ease of use and helpful customer support. They also suggest taking advantage of training resources and implementing the software in phases. Users appreciate the software's range of in-text editing flexibility but mention some drawbacks and formatting issues. To fully experience all the software has to offer, users recommend considering the 5,000 contact pricing option. They advise being patient and experimenting with the software to become familiar with its functionality. However, for larger companies with multiple brands or divisions, users suggest considering Hubspot as a better alternative.

Attribute Ratings

Reviews

(1-25 of 32)
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Score 8 out of 10
Vetted Review
Verified User
Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emma is well suited for anyone to be able to send mass emails to their audience. I would say my abilities as a marketer are average at best and I can still send out a pretty decent newsletter. It typically looks pretty good and is well received. It might not be the best tool for a true email marketing specialist but it works for me as an amateur.
Rebecca Cooke-Rodriguez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Emma is great for small trade associations or companies looking to reach out to their members/customers/potential clients. It’s affordable, a bit more advanced than Constant Contact, has high quality output, and easily captures client information. You don’t need to pay for a custom template, but the option is there. It’s easy to learn and teach others who may not be as computer savvy.
January 14, 2019

Emma is Ebullient!

Sarah Bandy | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emma is awesome for organizations who wish to communicate with their donors, volunteers, or general supporters with an easily customizable email platform. It's a platform that is suited for folks that don't necessarily have lots of experience with mobile email design - Emma makes that really easy for you. You can also upload a ton of photos for your newsletters and the storage is seemingly endless.
Aaron Metzger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I would really recommend Emma to Enterprise clients more than anything. In most cases, there are other platforms that are easier and more cost effective for brands looking to begin or bolster email efforts. If you are an enterprise client that has multi-location businesses, then this is going to be a great fit for you.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Emma allows our company to send out emails for pennies. This has been a huge savings that we're able to forward onto our clientele. It has basically been a great software program that has helped us utilize client emails and campaigns – not only that but tracking clicks and being able to determine the best [sales] course of action for our clients. Its pretty suitable for any size organization, preferably smaller, as it is very cost-effective compared to MailChimp, for example.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited for sending mass messages and integrating it with third-party tools. Also good for tracking user activity once the email is sent out. Emma has great analytics around user activity regarding a campaign. Emma is less appropriate for emails to small groups; it would be better to just email the the recipients rather than use Emma.
Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Apart from the cons which can be found in nearly every WYSIWYG email automation system, Emma provides advanced features using a simplified delivery. Emma is well suited for organizations who aspire to produce drip campaigns but get bogged down by the complexity some systems make it. Being able to easily automate based on activity takes the thought out of what needs to be done. Aside from automation, Emma is also suited for organizations who don't have time to properly segment their lists. Emma gives you real-time data with intuitive building options making segmentation a breeze.
Lauren Lloyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emma is a great option for email marketers who need a simple system that generates beautiful, modern emails. The analytics, while basic, are helpful to zero in on what our community is interested in. For a nonprofit organization, Emma works well for e-blasts and automated email series.
Ashley Humphrey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We needed a quick and easy e-newsletter tool and Emma was it. I placed a general inquiry email one day when I was home sick, but still working, and had a call back within an hour. We were set up and ready to go that night. I sent out our first newsletter the next day. As an international company just beginning US operations, it was important that we have a tool that was easy to use but also looked professional when the emails went out. Emma was all of those things. They built a custom template for me exactly to my specs. It was done quickly so we could use it immediately. I'd recommend Emma for any small or large business who needs a professional looking, yet easy to use tool for email marketing.
April 24, 2018

I Love Emma

Sara Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emma is great for both an individual account and for an agency. I cannot think of any situations where Emma is not suitable, with the exception that it is a pricier email option and some customers would not be able to justify that, but they just may not be your target audience.
Jimmy Mack | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
If you are looking for an easy to use, drag and drop email marketing software, Emma is a good option. The package we used would have been perfect for employees who need to write and create marketing emails but are not familiar with the complexities of email marketing or other aspects of digital marketing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emma is great for organizations that have multiple departments that each need an email marketing platform. I think its master admin and subaccount features are where it really outshines its competition as an email marketing platform. If multiple subaccounts aren't needed, I still think its drag-and-drop interface and analytics features would make it usable and useful for anyone.
Dustin Brackett | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Emma is definitely a better solution than the MailChimps and Constant Contacts of the world. I don't think their white label program is flushed out and definitely needs some work. They have a great amount of themed and special purpose email templates. That part of their system is awesome!
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emma has been a great partner during my marketing career, helping me to support a handful of clients and ALWAYS responsive to my support requests with the team. They have a great staff and a great energy. Great to work with.
Lauren Busby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Emma is well suited for large organizations like co-ops, franchises, or agencies where you have many sub accounts that you manage, and where you want to push down creative to. I have not tried Emma from the perspective of a small business owner, and therefore cannot comment on that use.
Kerry Bobeczko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Emma is well suited for most smaller, to medium sized companies that want to have a solid, easy email program, but are not ready to invest in the larger automation programs like Marketo or Pardot.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
In general, it's one of several popular email clients that's worth reviewing for any marketing uses (SendGrid and MailChimp being two other obvious ones). For us, the small scales of our campaigns meant MailChimp was a bit more economical and we found it a bit easier to use at the time. Emma seems to have recently improved its drip email features as well, so it's quite possibly just as good or better than MailChimp at this point.
April Muller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is more than enough functionality for the size of my subscriber list but I think it might be too little for enterprise businesses, and too much for small businesses. Great for medium sized businesses or agency use though. It is great for people that don't want to have to learn a lot of backend and just hit the ground running!
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