Overview
What is Emma by Marigold?
Emma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.
Emma - from wide variety of templates and pricing plans to suite every business
Easy to Use Email Software
This software is EASY PEASY!
Emma is Ebullient!
Enterprise-Level Multi-Location Email Platform That Works
Emma: Best Bang for Your Buck
Emma delivers inbox success
Great product for reaching your customers with mass email campaigns
Emma makes email automation simple
Nonprofit Email Marketing Made Simple & Stunning
Emma was our analytics game changer
Emma makes emails easy and efficient!
I Love Emma
Emma — An excellent tool for university email marketing
Emma - Great Email Product for Basic Functionality
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Email deliverability reporting (31)10.0100%
- Dashboards (30)10.0100%
- List management (31)10.0100%
- Standard reports (31)9.999%
Pricing
Basic
$500
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8WYSIWYG email editor(24) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9Dynamic content(25) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9Ability to test dynamic content(24) Ratings
Users can test dynamic content prior to launching a campaign.
- 9A/B testing(24) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9Mobile optimization(29) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 10Email deliverability reporting(31) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 10List management(31) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(21) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 10Dashboards(30) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 9.9Standard reports(31) Ratings
The software offers pre-built reports with metrics standard to the category.
- 10Custom reports(19) Ratings
Users can create custom reports.
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Emma by Marigold?
Emma by Marigold Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Pre-Send Testing Features
- Supported: Email Previews
- Supported: Assign Reviewers
Emma by Marigold Screenshots
Emma by Marigold Competitors
Emma by Marigold Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Web-Based |
Mobile Application | Android, iPhone, iPad |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(72)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Emma is a versatile platform that has been widely used for various marketing email purposes. Many users have found Emma to be an easy-to-use solution for sending monthly marketing emails, allowing them to effectively keep their customers informed about news and promotions. The drag and drop templates, straightforward editing, and upfront analytics offered by Emma have made it particularly accessible for novice email marketers, enabling them to quickly grasp the essentials of email marketing. Additionally, Emma has been a game-changer for large corporate clients with multiple locations. Its ability to provide different accounts tied to a parent account empowers each location to create customized emails for their clients, solving the problem of delivering personalized content at scale.
Another valuable use case of Emma is its implementation as an opt-in email marketing platform for stores. This feature allows businesses to manage email campaigns and lists while retaining the ability to push down creative to all sub-accounts, ensuring consistent branding across different locations. Digital agencies have also leveraged Emma's agency account to provide clients with a sophisticated mid-market solution for email marketing. This offers both self-service and full-service options, catering to the diverse needs of their clients.
Emma simplifies automation and facilitates easy segmentation of lists, addressing the challenge of effectively targeting specific audiences with tailored messages. It has been extensively utilized by nonprofit organizations to maintain regular contact with volunteers, campers, and donors through monthly marketing email updates. This ensures frequent touchpoints and helps these organizations establish consistent branding in their communications.
The user-friendly interface of Emma makes it effortless for users to create beautiful, streamlined emails that align with their brand image. Its comprehensive reports also offer valuable insights into the effectiveness of email campaigns, enabling users to gauge their impact and make data-driven decisions in optimizing their strategies.
Furthermore, Emma has been embraced by educational institutions such as Portland State University and colleges for communications and email marketing purposes. It serves as a centralized and branded solution for mass email communications across departments, resolving branding issues and streamlining efforts.
While Emma's dashboard and customer service have been commended, some users have encountered issues with the email builder not accurately reflecting the final email sent. Nonetheless, Emma remains an affordable and user-friendly marketing email platform that has been successfully employed by various organizations to send regular newsletters and drive traffic to their websites.
Overall, Emma has proven itself as a valuable tool for email marketing, providing effective solutions for a range of use cases across different industries and organizations.
Intuitive and user-friendly interface: Many users have praised Emma for its intuitive and user-friendly interface, stating that it is easy to navigate and perform various tasks such as adding and updating users, importing client lists, and customizing email templates. The drag-and-drop functionality has been particularly well-liked, allowing users to create custom emails without the need for extensive design skills. Users also appreciate the ease of adding and managing sub-accounts and templates from the platform's interface.
Up-to-date dashboard with helpful metrics: The up-to-date dashboard in Emma has received high praise from users. They find it to be a great overview of their campaign performance and ranking within the larger community. Users value the ability to compare their campaign performance with others and appreciate the clear and helpful metrics provided, such as open rate, click rate, and number of subscribers. The click map feature, which shows where subscribers are clicking on the newsletter, has also been well-received.
Resending newsletters to non-openers: Users have been impressed with how easy it is to resend newsletters to non-openers in Emma. Although they had to figure out how to do it on their own, they found the process surprisingly simple. This feature allows users to reach a wider audience by giving them another chance to engage with their email campaigns.
Clunky Audience Management: Some users have found the audience management in Emma to be clunky and not straightforward. They have mentioned that it can be challenging to navigate and manage their contacts effectively, which hampers their overall experience with the platform.
Limited Customization Options: Several reviewers have expressed a desire for more customization options in Emma. They feel that the current range of customization tools is limited, making it difficult for them to create unique and visually appealing email templates. They would appreciate having more flexibility and control over the design elements.
Challenging Email Builder: Many users have struggled with the email builder in Emma, finding it challenging to use. They mention that navigating through the interface can be confusing, with bulky icons that often overlap or obstruct important features. This makes it difficult for them to create well-designed emails efficiently.
Users commonly recommend the software for its simplicity and efficiency. They suggest it as a suitable option for companies seeking an easy-to-use system and cost-effective solution. Users specifically highlight its effectiveness in mail merge and mass email work, praising its ease of use and helpful customer support. They also suggest taking advantage of training resources and implementing the software in phases. Users appreciate the software's range of in-text editing flexibility but mention some drawbacks and formatting issues. To fully experience all the software has to offer, users recommend considering the 5,000 contact pricing option. They advise being patient and experimenting with the software to become familiar with its functionality. However, for larger companies with multiple brands or divisions, users suggest considering Hubspot as a better alternative.
Attribute Ratings
Reviews
(1-25 of 30)- Positive impact would be the ability to obtain reporting on each email that was sent. This helps determine if the current email is working or not. These reports are available 24 hours after sending out the email. Because of these reports we are able to make distribution changes if needed for the following week.
- We have noticed a drop in opting out of our weekly distribution. Word of mouth have had a few customers wanting to opt back in.
Easy to Use Email Software
- Emma has helped drive customers to our sales at our three social ventures.
- While not a lot, Emma has helped us to get some donations for our nonprofit.
- Our only true expense is our Emma subscription and our time. It certainly provides a great ROI for our organization.
This software is EASY PEASY!
- Increased event attendance
- Increased membership involvement
Emma is Ebullient!
- We've definitely gotten more back than we have put in on the purchase of Emma.
- The time investment of designing the newsletter is definitely worth it - it's a quick way of reaching thousands of our supporters.
- We have a non-profit rate, so it's a low investment for us and is a fantastic one.
Enterprise-Level Multi-Location Email Platform That Works
- Overall, the client I worked with saw a substantially monthly savings moving to Emma
- Currently we're working to build more robust marketing sends, which are experiencing great deliverability and engagement
- Overall, any emails are better than no emails. For the application we're currently using, we're seeing great results building a new platform from the ground up.
Emma: Best Bang for Your Buck
- It's been pretty overwhelmingly positive. Our clients are happy about the savings that we're able to pass onto them.
- We're able to better determine what headlines receive the most clicks from our client's emails based on the dashboard.
- Super easy email designer that frees up some of our graphic designers to take on other jobs.
Emma delivers inbox success
- Great impact on our ROI by providing advanced email marketing strategies
- It is not a time consuming platform and it's easy for newer marketers to learn.
Great product for reaching your customers with mass email campaigns
- Instead of using regular email to send out mass messages, Emma has saved time in sending out these type of emails
- Made us more efficient by giving us analytics on user activity once we send out mass messages
- Saves time when creating custom/branded email messages with the help of the templates Emma provides
Emma makes email automation simple
- ROI
- Easy list management
- Growth
Nonprofit Email Marketing Made Simple & Stunning
- Emma has helped us fundraise via email, which is crucial to our nonprofit organization.
- We have lost a lot of time—and money—navigating the problematic Salesforce integration.
Emma was our analytics game changer
- Email Marketing has contributed to over half of our department's revenue contribution to the entire company so Emma has a huge ROI.
- We are consistently making 3-5 placements per month through our email campaigns.
- I think we could see an even bigger return if we had an Emma rep that was working with us to improve our campaigns.
Emma makes emails easy and efficient!
- We have seen up increase in customer engagement since starting with Emma. We see customers clicking on our social media from the links in Emma and receive lots of compliments on the look of our enewsletter.
- Emma has provided us a very easy format to send out promotions and invitations to customers that give them an easy way to see what we currently have happening within the company.
- The integrated survey feature has served us well too. It's nice to just be able to add it in to the existing newsletter instead of having to send something separate.
I Love Emma
- Positive: Emma makes it easy for me to communicate to my clients how their email did and what the metrics mean. This often opens up other conversations and how to improve the stats.
Emma — An excellent tool for university email marketing
- Great response and RSVP tracking
- Flexible, responsive design
- Could use a few new fonts or plug-in to Google Font list
Emma - Great Email Product for Basic Functionality
- Emma did help drive traffic to our website.
- Emma created more awareness of events.
- Helped with end of year fundraising campaigns.
Emma's glasses aren't the only lovable thing about her.
- In terms of internal effectiveness, Emma has freed up a lot of staff time that used to be spent agonizing over template design and the frustration of managing lists. Because it allows us to cut out wasted time on logistical tasks, Emma has made it possible for our staff to focus on the real ROI-improving tasks of creating better campaigns, as well as making our e-mail marketing efforts more strategic based on Emma's reliable metrics. That value doesn't have a number, but it's VERY high in our estimation. Probably the most important impact Emma has had on our organization.
Better for End Users than Agencies
- We ran Emma for several of our clients and each had a positive impact, but that is likely due more to email marketing in general than Emma specifically.
Great for nonprofits
- It has helped build our online fundraising platform.
Emma is Immaculate Email Marketing Software
- They've left a positive return to the businesses that use their solution. I don't have specific numbers, but managing an email list wouldn't be so simple without Emma.
Recharging Email with Emma
- Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
- User satisfaction is high for our users who are regularly using the platform.
Emma Review
- The analytics provided by Emma made it easy to track our ROI based on opens, reads and clicks.
- It was also fairly easy to see how specific users were interacting with the emails we sent, which is important in a relationship-based field.
- Definitely increased our online giving through easy calls to action!
- Emma was a fine program for sending general marketing emails to engage and warm up prospects.
Enticing audiences with ease of Emma
- Outstanding open and click rates far exceeding industry standards.
- Increased page views to our blogs.
- Helped us consolidate a handful of existing newsletters into more concise versions and made it easy to alert previous subscribers to the change.
Red Rover. Red Rover. Send Emma on over!
- Positive. They provide me with additional services I can add to my graphic design studio.
- There are no negatives.
- I did not select Emma; it was already in place when I arrived.
- I believe that it was a helpful tool until it became overwhelming necessary to integrate the data with CRM.