Emma Reviews

51 Ratings
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Score 8.2 out of 100

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Reviews (1-25 of 30)

Aaron Metzger | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I worked with Emma with a large corporate client. The client had about 15-20 different email marketing platforms for different locations across the country, and it was a nightmare making sure the proper information was disseminated for each location effectively. After walking through the platform with Emma, we realized that the platform would be a perfect fit for an enterprise-level client with many locations. Each location can have different accounts tied into a parent account, and access granted per location, so every location is empowered to provide their own emails to their clients, as well as having oversight and capabilities to deliver from corporate. Definitely a game-changer for the brand.
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Sarah Bandy | TrustRadius Reviewer
January 14, 2019

Emma is Ebullient!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Emma to keep in contact with our volunteers, campers, and donors through monthly marketing email updates. It addresses the problem of frequently touching base with our market group as well as having messaging match our branding, which is really important to us as an organization. It's mostly used by the Executive Director and Office Manager to design and send out our monthly updates.
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Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

The marketing department needed an email marketing system that simplified automation - that led us to Emma. Emma is a simplified version of the most complex marketing automation software. We use Emma to trigger targeted messages to our database as well as easily segment our lists. A prior problem we experienced was difficulty segmenting lists, but Emma offers intuitive segmentation that keeps us organized
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Lauren Lloyd | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Our development & communications team uses Emma to share important nonprofit organization news with our donors, partners, board, staff, and volunteers. It is one of our core methods of fundraising and communicating with our community.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Emma is an email software, similar to MailChimp, that helps create aesthetically gorgeous emails for our clients. While this isn't much different from other email clients, what is nice is that we can use it company-wide from one department to another. Emma has a platform that has campaign management as well as asset and template-sharing control. This means the people in marketing can put a design together and show it to our account executives before we review it with upper management. It's a big time saver.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

We have used Emma for automated email campaigns, drop campaigns, and email workflow management. While not the cheapest solution on the market, it provides some of the best tools and results.
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Sara Meyer | TrustRadius Reviewer
April 24, 2018

I Love Emma

Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I use Emma as agency for all of my clients' eblasts. I find that it is user-friendly when it comes to creating beautiful, streamlined emails. One of the problems it addresses is the understanding how your eblasts are doing and if they need improvement. The reports that show all of the metrics are very helpful and easy to understand. This it makes it easier for us to communicate the scores and what they mean to the client each month.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Use Cases and Deployment Scope

We use Emma for across the entire organization managed by our marketing team. We use it to keep our brand top of mind for our candidates and clients and to get them the job information they need in a fast and efficient way. This helps us tremendously in making placements and has consistently contributed revenue year after year.
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Andrea Janda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Portland State University departments use Emma to advertise courses, events, employ surveys, and draw attention to employee training and scholarship opportunities to students, faculty, and community members.
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Dustin Brackett | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Emma's dashboard isn't bad and the customer service was very good, but the actual email builder needs some work. We were a white label partner and we had issues with the email not looking the same when sent as it did in the builder. We have since moved to SendGrid.
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Jimmy Mack | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Emma was used primarily as the organizations email marketing software. We would create regular weekly newsletters using Emma. These newsletters would include interesting content from both the organizations website as well as popular, trending stories in the general news media. Our ultimate goal was to drive traffic back to our website.
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Lauren Busby | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We've implemented Emma as an opt-in email marketing platform for our stores. We were looking for a way for stores to manage their own email campaigns and lists, while we retained the ability to push down creative to all sub accounts. Essentially, Emma gives us the ability to create an overall organizational structure where we can push down templates that our stores can customize and send out to their lists.
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April Muller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I draft and send two separate weekly digests of blog articles, one with about 600 subscribers and the other with about 2000. It is currently used on an account-specific basis but after a recent demo more of our agency would like to start using it. Emma allows a novice email marketer like myself to catch on easily through drag and drop templates, straightforward editing, and upfront analytics. I've been able to teach myself how to do most of everything so far but when we do have a question support has been very prompt and direct.
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Toni Eftink | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We are a digital agency and use Emma's agency account to provide our clients with a sophisticated mid-market solution for their email marketing. Some clients use the software on their own and for other clients we offer full service email services (we write, compile and send the email marketing) using Emma as the vechicle. We use Emma's software to send out our own email marketing, too.
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Kerry Bobeczko | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

I have used Emma at two different companies.

When I used it at Apperson, it was our main marketing email platform. We would send all of our marketing-based emails through this platform and it was very easy-to-use and affordable.

When I came to Teacher Created Materials, I introduced the team to Emma and we made the switch. We initially just used it as a marketing email platform, but we now have Emma Plus, so we are able to use the automation features for trigger emails, segmentation, and dynamic content.
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Ashley Silver | TrustRadius Reviewer
March 21, 2017

We love Emma

Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We use Emma to send out all of our e-blasts for our annual event. We design some of our own, as well as sell sponsored ones to our constituents. The only department that really utilizes it is myself, but we have a very small staff of less than 10 people. It helps us communicate much better with our seminar attendees.
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Alanna Stage | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We were using it as our marketing email platform. We've kept it for 2017 but we're currently migrating to a more encompassing marketing automation platform. Emma gave good stats about open, clicks, etc, but there was no way to connect that data to our CRM. We used it for email communications to clients and prospects. It is only used in the marketing dept.
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Amber Klein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source

Use Cases and Deployment Scope

We use are an agency white labeler of Emma. So for our clients who are looking to run only an email marketing program, we use the Emma software. As I mentioned, we do white label this software.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

Our college uses Emma for communications with--and e-mail marketing to--prospective students, donors, alumnae, and (soon) parents of current and prospective students. For us, Emma solved some branding issues across those different departments with the master admin account, and it made collaboration on designs and campaigns between departments much easier. Also, before our adoption of Emma, our institutional advancement, student life, and admissions offices were all using different e-mail marketing platforms. Emma made it possible to streamline the efforts of all of those departments, as well as to measure the impact of our campaigns by the same standards and with the same kinds of metrics.
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Anonymous | TrustRadius Reviewer
April 04, 2017

Emma Review

Score 9 out of 10
Vetted Review
Verified User
Review Source

Use Cases and Deployment Scope

We used Emma to write, design and send all of our email blasts to various constituent lists. It was used by the development (fundraising) department, as well as volunteers and marketing. It enabled us to send nice looking emails to large lists and refine our branding.
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Feature Scorecard Summary

WYSIWYG email editor (23)
8.7
Dynamic content (24)
8.4
Ability to test dynamic content (23)
8.9
A/B testing (22)
8.1
Mobile optimization (27)
8.9
Email deliverability (29)
8.8
List management (29)
7.9
Triggered drip sequences (20)
7.8
Dashboards (28)
8.9
Standard reports (29)
8.6
Custom reports (18)
7.8

About Emma

Emma, a Campaign Monitor company since the summer 2018 merger, provides email marketing software and services that help organizations of all sizes get more from their marketing. The platform is available in editions that are tailored for businesses, franchises, retailers, universities and agencies. The vendor’s value position is that they aim to offer enterprise level capabilities in a team-friendly experience that's simple and enjoyable. Key features include: mobile-ready design templates, email automation, audience segmenting and dynamic content. The software includes integration with top CRM solutions, ecommerce platforms and social networks. Headquartered in Nashville, and with offices in Portland, New York and Melbourne, Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center.
Categories:  Email Marketing

Emma Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Does not have featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Emma Screenshots

Emma Integrations

Shopify, Eventbrite, Formstack, Pike13, Keap (formerly Infusionsoft), SurveyMonkey, WordPress, Kindful, Windsor Circle, Zapier, Salesforce Lightning Platform (formerly Salesforce App Cloud), Bookly, Dasheroo, Digioh, Justuno, Opt-Intelligence, Moon Clerk, Order Desk, Privy, Spendsetter

Emma Competitors

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Emma Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Emma Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android