Emplifi Social Marketing Cloud

Formerly Socialbakers

We use Emplifi Social Marketing Cloud for the management of all our Social Media Direct Messages. This is includes 2 Twitter/X accounts, an Instagram, and a Facebook. With Direct Message volume on average in the 2,000 message range, Emplifi Social Marketing Cloud allows us to easily track who has been replied to, provide assistance, and organize the tickets with labels. It's more organized than any of the native platforms, makes our lives easier by keeping it in one place, and allows us to respond right away to provide the best experience to our fans and customers.

I'm using Emplifi Social Marketing Cloud since last december, and except for some minor problems that are resolved quite quickly, i have nothing bad to say. This tool is very useful for my daily use at work. I use Community and Care sections, they're well designed and distributed. Dashboards are very complete. Thank you

My team research the social opinion about our clients, and Emplifi Social Marketing Cloud helps us to see the volume of their social media (i.e., Facebook and Instagram). With Emplifi Social Marketing Cloud, we can draw conclusions about the public opinion and the level of interest on different periods of time.

We use the Emplifi Social Marketing Cloud for a variety of functions, from publishing to monitoring the performance of our own content. In my case, I analyze the performance of my own content. Emplifi Social Marketing Cloud is very good because we can gather all the metrics and social networks in one file, which makes the work easier. We use the content part to classify the posts according to the client's themes and export them to Excel to produce a performance report with qualitative and quantitative data.

We use Emplifi Social Marketing Cloud mainly for scheduling social posts and monitoring our results by making reports of our social posts. Besides that, we also use it for community listening, later on also for user-generated content and social listening. In a spread out social landscape, it is very convenient to have a tool that collects all the data of the social channels in dashboards, in a similar way and very visual. There is a lot of insight and overview in this way.

For our company that needs to work with large amounts of data from various social media profiles (facebook, instagram, youtube) this tool helps us manage several social media accounts, taking into account content, follower growth and engagement. It also allows us to receive reports from each social network profile automatically every week.

I had previously used Emplifi Social Marketing Cloud to analyze publications. Now that I used it again, I found out that you can now connect the API and create dashboards in your own way, to have more attractive storytelling. Without a doubt, the platform is being strengthened as you can count on the options to display the data.

Organization of content and sponsorship reports. This product helps us share the analytics with the sponsorship team and create reports for other stakeholders.

One of the most challenging tasks for social media management is keeping track of multiple social media accounts on multiple platforms. Emplifi is a trustworthy solution that ensures that content is published at the right moment, finding all useful information in the same place. It is making my work much easier and more efficient.

We manage a group of freelancers all over the world with several social media accounts. The user groups are using publishing but also different dashboards to manage the daily work.

I use different Dashboards to analyse my freelancers work in the world. It's a big help to also have paid media spends in this as we need to know that the freelancers spend the media budget accordingly.

We are using it mostly for Social media purposes. Things like social listening, reporting, and KPI measurements on LinkedIn, Twitter, Insta, TikTok, and Facebook. (We are checking our post engagement rates, reach, impression rates, etc.) on a daily/weekly/ monthly basis according to internal pillars (AI, SEO, eComm, Dev content, etc.)

Emplifi Social Marketing Cloud has proven to be an invaluable tool for our marketing team. It has improved our efficiency, enhanced our social media strategies, and contributed to our business's overall success. The comprehensive set of features, user-friendly interface, and excellent support make it a top choice for social media management in our organization.<br><br>The content calendar and collaboration features have streamlined our content planning and approval processes. We can easily plan our social media content in advance, collaborate with team members, and ensure a consistent and cohesive brand presence across all channels.<br><br>The platform's analytics and reporting tools have been invaluable for our marketing campaigns. We can track the performance of our social media posts, analyze audience engagement, and make data-driven decisions to optimize our strategies.

We use Emplifi Social Marketing Cloud for a wide variety of tasks connected to social media management, ranging from social customer service and case handling, community management, social listening, paid and organic campaign analysis, link in bio functionality, competitive benchmarking, influencer research, post scheduling, reporting, among other uses. The tool provides a great all-in-one solution to help manage social media - previously, this was very fragmented for us, and a number of different tools were being used.

In my organization we want to communicate the progress made by the goverment and the public servers. We also want to listen the needs of the people, as well as know the opinion the people have about the goverment and the public serves. With Emplifi Social Marketing Cloud we can reach an entire state or city in Mexico, even the entire country.

Emplifi helps us to create awesome report on social media! I've also used other tools during the last few years and Emplifi looks like one of the best solutions I've ever used: easy to use, fancy dashboards, and reactive support when you have any problems! Hope they will continue to improve the tool and provide us with the best social media analytic tool!

We use it to track relevant metrics for our content strategy and ensure we’re on track to achieve our goals. The platform provides useful insights and opportunities for us to improve our content performance along with making our content management and approval workflow more efficient. We also use it to handle on our relationship with customers online.

We use emplifi to:

- schedule our organic social media content across 4 different channels
- Analyse the performance of our content using custom dashboards
- Consolidate all social queries into one easy-to-use platform
- Create an analysis of our paid content
- create performance review presentations to report to the rest of the organisation.

Previously we had used all native applications to do these tasks, but with Emplifi, we bring it all into one platform, allowing much easier data analysis and content planning, reducing time spent on calculating cross-platform metrics, and creating our own graphs.

We use Emplifi to analyse everything in social media (growth, engagement and sentiments), as well as to schedule and publish content.

We use it primarily for quick data about our social media accounts (we currently have over 60 social media profiles). It is also easy to download fast PDF reports or powerpoint data that is easy to modify and adjust according to our needs. We have people from multiple agencies using the platform as well as top management reviewing dashboards.<br>Really nice to search for inspiration and for content we did in the past to use an example for our current digital plans.

USE: planning editorial plan, share ed. plan with client and manage rework, data analysis and community management
It helps us to manage different account without using the single platform (META, LINKEDIN, TIKTOK...) but using only one tool. It's also usefull for data elaboration, because we have a lot of account to examinate.

Emplifi helps with performance reviews in social media. We use it on several platforms to get more data based insights for our clients.

I've been a user of Emplifi Social Marketing Cloud for 3 years now and it was initially brought in because we were looking for an all-in-one solution for a client. Sprinklr was not only confusing and convoluted, but very expensive. After researching a number of solutions, we had an excellent demo and a 2-week trial of the tool. After the trial, we decided to move forward with Emplifi Social Marketing Cloud because we needed a centralized platform to manage all of our social media accounts, in particular, TikTok. Not only could we schedule posts, respond to customer comments, but also monitor metrics and even perform social listening. All of these capabilities were within the tool. Lastly, we also use it for competitive benchmarking to get a better understanding of brand metrics and even plan for upcoming holiday campaigns.

We're new to the product but our usage revolves around analytics and reporting on the company's primary club, the Calgary Flames. Prior to signing on with Emplifi Social Marketing Cloud, we did not use a third-party product to gather social data and it greatly hindered our ability to not only accurately report on social media internally but also to our sponsorship clients who have activated socials with us.

Since I work as analyst for a communication agency, with a focus on social media management, I need a tool to monitor social performance and do my reports. In the past the analytics section was the unique useful for my job, today we use the content section since we need to match the data export with other data taken from other platforms ex. Meta Business Manager. For our department adv campaign management and results are strongly linked to social performance so we need to show organic and paid data together with a specific focus on campaign.

I use dashboards to have a quick overlook of our organisation's different social media accounts. I like that I can automate a weekly/mothly report and have it delivered to my inbox!