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Emplifi Social Marketing Cloud

Emplifi Social Marketing Cloud
Formerly Socialbakers

Overview

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and…

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Recent Reviews

A good co-worker

8 out of 10
February 26, 2024
Incentivized
For our company that needs to work with large amounts of data from various social media profiles (facebook, instagram, youtube) this tool …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Emplifi Social Marketing Cloud?

Brands can use Emplifi Social Marketing Cloud to elevate their social media presence, engage with customers, and gather insights for real-time business decisions. With solutions covering content creation, scheduling and publishing, analytics, UGC, social listening, influencer marketing, community management, and social care, Emplifi provides a suite of tools to meet social media needs.
  • Data and Automated workflows: Emplifi unifies teams across social media marketing, commerce, and customer service by providing real-time automation, reporting, and omnichannel dashboards across the organization. The platform's omnichannel widgets provide a single source of truth for all organic and paid social media data, and its Platform Intelligence Engine (PIE) connects and integrates an organization's internal tools.
  • Crises management in real-time: Emplifi's AI-powered Spike Alerts and automated sentiment detection allow businesses to stay ahead of any negative sentiment or issues that may arise and act on time. For the instance, the vendor describes how one user, Hardee's, used social listening.
  • User-Generated Content tools for brand authenticity: With Emplifi's UGC capabilities, content from customers can be incorporated into the organization's social media strategy and website, in-person displays, email, apps, and print creative. This is to help increase customer engagement, drive sales, and enhance a brand's overall reputation.
  • GPT3 support: Emplifi offers GPT3 support via Emplifi AI Composer, providing AI capabilities for social media strategy.
  • User experience: Emplifi states their platform is designed to be user-friendly and intuitive, with a cohesive interface for managing an organization's social media presence, enabling better collaboration across departments, streamlining and economizing tech investments by providing a comprehensive suite of social media tools in one place.

Emplifi Social Marketing Cloud Features

  • Supported: Content Management
  • Supported: Social Scheduling & Publishing
  • Supported: Community Management
  • Supported: Listening & VoC Intelligence
  • Supported: Social Media Analytics
  • Supported: Social User Generated Content
  • Supported: Influencer Marketing

Emplifi Social Marketing Cloud Screenshots

Screenshot of Advanced AnalyticsScreenshot of Content HubScreenshot of AI-Powered Content InspirationScreenshot of Unified Content CalendarScreenshot of Multi-platform PublisherScreenshot of Integrated UGC SuiteScreenshot of Influencer Discovery & ManagementScreenshot of Actionable Social Listening with AI-Powered Spike AlertsScreenshot of Unified Community InboxScreenshot of Integrated Care

Emplifi Social Marketing Cloud Videos

Emplifi Social Marketing Cloud: Amplifying memorable experiences across the organization's entire social presence
Emplifi Care: Customer care on social
Crisis Management and Spike Alerts with Emplifi Listening
Turning data into action with Listening across web and social

Emplifi Social Marketing Cloud Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry, Mobile Web
Supported CountriesGlobal
Supported LanguagesEnglish, German, Spanish

Frequently Asked Questions

Hootsuite, Sprout Social, and Brandwatch are common alternatives for Emplifi Social Marketing Cloud.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of Emplifi Social Marketing Cloud are from Mid-sized Companies (51-1,000 employees).

Emplifi Social Marketing Cloud Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)10%
Mid-Size Companies (51-500 employees)65%
Enterprises (more than 500 employees)25%
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Comparisons

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Reviews and Ratings

(176)

Attribute Ratings

Reviews

(1-25 of 74)
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Katy Cumberland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Organizing Incoming Messages
  • Allowing Quick and Easy replies through the platform
  • Data and Insights through custom labeling and dashboards
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
Score 9 out of 10
Vetted Review
Verified User
  • Centralize all data in one place
  • Allows examination on different time periods, which allows to identify trends
  • Allows to view all the client's content organize in one place
  • When using Facebook analytics we can download all the comments of each post. It would help if we could have done the same on Instagram analytics as well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Publishing: very easy to copy posts for multiple accounts
  • Reporting: making dashboards with the widget, everything is very clear and well structured, a lot of filters are a plus
  • I love the tags, they make everything so easy: the calendar filters, filtering on content in reports...
  • The visibility option for only 1 specific team, so that we are not cluttered with posts/content/labels that are not from our team or market.
  • I really miss the integration of Paid Instagram numbers in the dashboards, the same way it is done for Facebook
  • I would like a filter on post type to filter out the stories in the calendar (when i don't want to see the stories in my calendar)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Show metrics
  • Capture the stories
  • Capture the images of each publication
  • Have a widget to see the segments of each platform
  • Maybe integrate a social listening section
  • Create alerts about some type of mention outside our accounts
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Dashboard options
  • Pulling data
  • Amount of users allowed
  • Change the description of searching for multiple tabs to all or both instead of any
  • I can only access it in an incognito window
  • Select multiple dashboards to share at a time
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Dashboard Solutions
  • Easy publishing and scheduling
  • Social Listening of competitors
  • Sometimes the settings on the website are not conclusive. e.g. you want to add more users, but you have reached the max number of users. I didn't know and needed to contact the support.
  • Even more variations on the dashboards.
  • More details on competitor listening.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Giving us all the metrics we need as a brand
  • Gives us the posts sentiment
  • Show us the general performance averages
  • We're labeling posts manually; I'd hope the platform had this machine learning to suggest those relevant levels to posts with time. For now, we are adding them manually every time.
  • Do allow export reports in Google slides not just in PPTX.
  • Widgets are not friendly/understandable enough.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Manage multiple social media platforms from one dashboard
  • Schedule and automate posts for consistent publishing
  • Track post performance and audience insights
  • Respond to comments and messages efficiently
  • Simplify UI: Make the interface more user-friendly
  • Real-time Collaboration: Enable live teamwork
  • Report Templates: More customizable report templates
Lizbeth Sánchez Correa | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Dashboards are very complete
  • With "Analytcs" we can analyze practically everything we want
  • With "Community" we can observe and analyze in detail each comment that comes
  • Is very easy analyze comments, we can label by sentiment and hide negative comments
  • I would like there to be the option to hide several comments at the same time
  • It's necessary the option to watch the "Sentiment Summary" in every post from "All incoming " in Community
  • I would like the option to like on Instagram comments from Emplifi Social Marketing Cloud
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Track relevant social media and content metrics
  • Benchmark of the competition
  • Reporting
  • Measuring social media sentiment
  • Comparing data vs. previous periods, like Google Analytics
  • Tracking of Tik Tok metrics
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
  • Publishing - sometimes it is a bit faulty, especially when tagging companies, or editing images natively.
  • lag - sometimes it can lag a bit unless my internet is super fast
  • Linkedin - the analysis of linkedin is much less than meta platforms
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling content
  • Monitoring growth and engagement
  • Comparing with other accounts
  • They should improve their AI sentiment tagging as we use to understand how to better do this according to any account
Barika Phillips Bell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Community Management
  • Monitoring Analytics
  • Competitor Benchmarking
  • Content Inspiration
  • Paid Ad Management
  • Social Listening
  • Alerts for Crisis Management (Beyond sentiment or volume shifts)
  • Identification of Top UGC
  • Audience Segmentation
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