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Demandbase One

Demandbase One

Overview

What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage…

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Recent Reviews

TrustRadius Insights

Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing …
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ABM B2B Platform

8 out of 10
October 27, 2022
Using the platform for Account Intelligence, Intent data and ad publishing. I’m utilizing Demandbase to create separate subscription …
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5 Stars!

8 out of 10
October 05, 2022
I use Demandbase for marketing and sales support across my organization.

We use it primarily for account based marketing and sales …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (5)
    9.1
    91%
  • Standard visitor segmentation (5)
    8.8
    88%
  • Customer interaction histories (5)
    8.6
    86%
  • Ad campaign creation (5)
    8.4
    84%

Reviewer Pros & Cons

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Pricing

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What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier,…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Demandbase Google Analytics Demo

YouTube

Build an Account List on Demandbase

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

8.7
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

8.5
Avg 7.9

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

9
Avg 7.9

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

8.8
Avg 7.8

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

9.1
Avg 8.4
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Product Details

What is Demandbase One?

Demandbase One is a a go-to-market platform that unites sales and marketing teams around Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Demandbase One Features

  • Supported: Account-Based Advertising
  • Supported: Website Personalization
  • Supported: ABM Analytics
  • Supported: AI-Driven Account Identification
  • Supported: AI-Driven Sales Development
  • Supported: Conversion Optimization
  • Supported: AI-Driven Content Recommendations
  • Supported: Audience Segmentation
  • Supported: Real-Time Intent

Demandbase One Competitors

Demandbase One Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Demandbase One is a a go-to-market platform that unites sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Terminus ABM Platform are common alternatives for Demandbase One.

Reviewers rate Display advertising and Account identification and Automated workflow & orchestration highest, with a score of 9.1.

The most common users of Demandbase One are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(142)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Demandbase and Engagio are versatile tools that have proven to be invaluable for understanding website visitor demographics, analyzing their interests, and driving successful marketing and sales strategies. According to users, Demandbase has been highly effective in predictive behavioral marketing, identifying behaviors that drive leads and opportunities, and facilitating meaningful conversations with the sales team. It enables companies to determine if their target accounts are visiting and engaging with their website, leading to more personalized and effective engagement. Engagio, on the other hand, offers account-based views for both sales and marketing, providing valuable insights into account engagement through heat maps and visualizing prospect activities.

One of the key features of Demandbase is its ability to serve targeted advertising and re-targeting efforts, reducing ad spend waste and enabling personalized engagement with specific accounts. The Forms product has been instrumental in increasing form conversions by augmenting non-critical data and standardizing CRM data for reporting purposes. Demandbase's website content targeting feature allows companies to deliver a personalized experience, resulting in increased engagement and conversion rates. Another notable use case is Demand Analytics, which keeps sales teams informed about targeted prospects visiting their website who may not be in their CRM database.

Demandbase is widely implemented within marketing departments to clean and append account data through its integration with Marketo, providing accurate data regarding target accounts for multiple products. It plays a vital role in account-based campaign strategies, offering web personalization, progressive profiling, and web traffic analysis. The ABX Cloud component helps track engagement, manage target account tiers, personalize website content, and conduct analytics. The Advertising Cloud assists in targeting advertising efforts towards specific accounts.

Users have praised Demandbase for providing visibility into account activity and driving engagement strategies for both marketing and sales teams. It has been particularly useful in creating separate subscription reports for different regions, ensuring relevant data is delivered to the appropriate individuals. Engagio, with its seamless integration with Salesforce, allows for tracking website visitors, analyzing their digital behavior, assigning lead and account scores, and measuring customer engagement. It has been commended for its focus on enabling reporting of account-level metrics for ABM programs and providing valuable insights into the impact of marketing on target accounts.

Overall, Demandbase and Engagio have consistently demonstrated their value by understanding customer behavior, enabling effective personalized engagement strategies, supporting account-based marketing needs, providing detailed insights into account engagement, organizing data across platforms, prioritizing accounts, and presenting valuable insights to sales teams. These tools have become essential for companies looking to optimize their marketing and sales efforts and drive revenue growth through targeted account approaches.

Attribute Ratings

Reviews

(1-25 of 46)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Demandbase One has supported our team's strategy to continually adopt a targeted account approach to sales and marketing. Their platform has given us the ability to build propensity models specific to our global regions. We leverage the account scoring capabilities to give our teams the ability to prioritize high intent accounts from their targeted accounts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase to launch ABM campaigns to the right accounts who are showing the right buyers signals. Their B2B DSP has premium publisher sites where we can trust our ad is going to be shown to the right buyer groups.

We also leverage Orchestration which allows us to create strategic omni-channel marketing plays, targeting the right audiences on the platforms they engage with most, at the right time.

In addition, sales leverages Demandbase in order to prioritize accounts and get alerted when their accounts are engaging with our business and showing intent.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organizational needs have changed, and we decided as a whole to change our campaign strategy from casting a wide net into the ocean to focus on small ponds, knowing what kind of fish are waiting for us there. Therefore, the need of a good ABM platform was crucial. This is where Demandbase entered, and provided the best solution for us - relying not just on our CRM data, it also has out-of-the-box features that could be calculated on top of our CRM data and provide another layer of intent for accounts, and even persons - thus making our campaign efforts more efficient, we get a better value for our buck, and we also managed to bring our sales team closer and improve the dialogue with them, providing them accurate data regarding target accounts for multiple products we sell.
Dylan Freier | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At our organization, we rely on Demandbase One to drive revenue growth across our entire GTM team. Our sales team, in particular, relies heavily on the platform to track and prioritize tiered accounts. As an ABM Marketer, I find the tool to be incredibly helpful in identifying and prioritizing target accounts, tracking engagement, and personalizing our messaging.Our ABM program utilizes a range of features within Demandbase One, including account-based advertising and orchestration, to streamline our efforts across marketing and sales teams. The platform has been invaluable for our entire GTM team, ensuring that sales and marketing are aligned and working towards the same goals.
Mandy Hanson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Demandbase One is the ABM platform we use and is one of the most important pieces of our ABM tech stack. We use several Demandbase modules: 1) Ad Targeting - we use the Ad Targeting platform to target very specific 1:1 accounts as well as larger 1:few/many accounts based on vertical and persona. Demandbase also offers person-based targeting which has been a game changer when trying to reach specific individuals. 2) Orchestrate - we are able to build many different campaigns outside of DB in order to help us scale. This has been extremely helpful with a small team. 3) Intent Data Platform - we are able to run campaigns off of specific keywords, especially competitive keywords which allows us to target prospects in the "shopping" stage. In addition, our sales team uses the engagement insights in order to see which of their target accounts have been on the website and engaging with our brand.

October 27, 2022

ABM B2B Platform

Shikha Pakhide | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Using the platform for Account Intelligence, Intent data and ad publishing. I’m utilizing Demandbase to create separate subscription reports for each region to further encourage sales. Each person receives the data that is most relevant to them and the personalization ensures that the report makes sense to them.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the ABX Cloud as the core of our account-based efforts to track engagement, manage our target account tiers, see website analytics, personalize website content, and do analytics. We use the Advertising Cloud for targeted advertising efforts to our target accounts. We looked to Demandbase to provide a data-centric CenterPoint for marketing and sales to gain visibility into account activity and to help drive our overall engagement strategies.
October 05, 2022

5 Stars!

Score 8 out of 10
Vetted Review
Verified User
I use Demandbase for marketing and sales support across my organization.

We use it primarily for account based marketing and sales enablement.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase for display campaigns to surround our prospects and customers with relevant content, new product offerings, trial offers, competitive campaigns, etc. We run 3-5 campaigns quarterly through Demandbase. We leverage Demandbase intent to ensure we are showing our prospects and customers the most relevant content based on their web activity or intent keywords.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our territories are researching our software solution. We are able to see the content they engage with to help us get warmer introductions rather than completely cold demand generation. It helps us focus on the right accounts to reach out to.
Score 9 out of 10
Vetted Review
Verified User
DemandBase has helped us scale our marketing programs across the board. We leverage DemandBase to segment our target audience, as well as utilize intent signals to identify accounts that are increasing engagement. We also use the personalization tool to personalize the website by segment and journey stage. This has increased conversion on our homepage as well as increased time on the website by over 300%.
February 17, 2022

Best ABM Platform

Arpana Priyadarshini | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Demandbase to understand intent and engagement data at the account level, and such insights help our sales team to know how their accounts are engaging, so they plan their outreach. It also helps them to optimize their time to close more deals. We also use Demandbase as a source of truth for all kinds of engagement like digital ads, organic visits, marketing emails, website chat, etc.
Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
January 14, 2022

ABM Super Tool

Trent Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that drive their progress and growth. For example, it helps me select which customers are interested in digital transformation and cloud growth. Thus, I can enter conversations with them equipped with lots of tools for success.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
Tony Purstell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
First, it shows me whall accounts are in my territory if they are in Salesforce already. Gives me all the information about the accounts I need. Find out what accounts in my territory what is happening in those accounts that relate to my business.
Steven Tsao | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website. Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
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