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Ensighten Manage

Ensighten Manage

Overview

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…

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Recent Reviews

TrustRadius Insights

Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
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Time saver

8 out of 10
December 21, 2015
Incentivized
Ensighten Manage is being used globally across the entire organization. It became the Citi global standard for tag management after a …
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Ensighten review

7 out of 10
December 15, 2015
Incentivized
Ensighten is being used across multiple teams within our digital department. This includes the marketing, analytics, advertising and …
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Popular Features

View all 14 features
  • Tag library (21)
    9.4
    94%
  • Role-based user permissions (22)
    7.6
    76%
  • Ease of writing custom tags (23)
    7.4
    74%
  • Rules-driven tag execution (21)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.6
Avg 8.6

Tag Management

Features related to tag management

7.7
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

7.5
Avg 8.3
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Product Details

What is Ensighten Manage?

Ensighten Manage Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Reviewers rate Tag library highest, with a score of 9.4.

The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(66)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.

One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.

Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.

Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.

Attribute Ratings

Reviews

(1-25 of 27)
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Abhijeet Karmase | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We have been able to deploy campaign based tags very easily due to Ensighten.
  • There have been many occasions when an error was made either in a Tag, or in code during production code changes, that we were able to fix through Ensighten very quickly.
  • Pre-Ensighten the tag management and campaign management function was not well defined in the company and spread out in different groups. Due to ensighten we were forced to think through the process and have a central group managing tagging request.
Frank Yang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • We are still in the process of moving all our analytics and A/B testing applications into Ensighten, but so far it has made the process very easy. When the process is complete, we expect it will make maintaining and updating the code for these applications easier as well as reducing the complexity of our own codebase.
  • There was one instance when Ensighten's servers went unavailable and as a result, our site was unable to load properly. An uptime as near to 100% as possible is essential to their service being usable.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • It has increased employee efficiency where a project plan followed by an entire month's worth of notice is not needed in cases of implementing simple to medium complexity analytics tags
  • Customer service as mentioned earlier definitely needs to improve especially in cases of escalations
  • More agile tag development provided by Manage in deploying A/B tests which otherwise took ~2 months to implement. Now it takes about 2 days!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Increased ability to tag on-the-fly to address oversights or less than complete tagging upon initial deployment of a page. This allows us to track overall page health if this was not part of the conversation upon product launch.
  • Addresses mobile tagging and provides a platform to perform A/B testing within the mobile app, which is something that we did not have the ability to do prior to engaging with Ensighten's mobile solution.
  • Ability to assist in other elements of NASCAR development (companion sweepstakes sites, initiatives like NASCAR Acceleration Nation, etc). We can provide the single line of code to easily allow for tracking of the page, so their developers can focus on other tasks.
December 15, 2015

Ensighten review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Increased complexity when debugging so bug are taking longer to fix when they are related to Ensighten
  • Our sites are loading about 10 seconds faster and have opened our eyes as to how much javascript we are rendering onto our sites which is no longer needed.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ensighten Manage paid for itself within the first year of use due to reduced IT costs.
  • We have been able to maintain better control over the type of tags deployed and those responsible for managing them than in the past using more traditional approaches.
Trisha White | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Ensighten Manage has enabled the business team to implement marketing tags/pixel within a week turn around. Previously these were written requests that were implemented by the development teams.
  • Our homepage load times decreased from 6.4 seconds to 4.8 seconds after the initial implementation.
Michael Mgebroff | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
  • Positive impact: you can deploy or fix tags on a site much faster so it could improve employee efficiency.
  • Negative impact: I have noticed ensighten Bootstrap.js could cause some problems and in some cases could break site functionality not related to tagging.
  • I have also noticed Ensighten framework doesn't fully supporting older browsers. Not very consistent.
Adam Waddington | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows for a single point-of-reference of all tracking deployments as opposed to having multiple teams editing the site at once
  • Simplified the code by placing a bootstrap rather than multiple lines for each pixel
  • In some cases negatively impacted page load time
  • Does require training to understand how to use the UI/Technology
  • Non-developers feel more involves/connected the site itself
  • Encourages relationships across the organization because the deployments effect multiple team, as opposed to being silo'd as 'devs' or 'analysts' or 'managers'
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