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Optimizely Customized Commerce

Optimizely Customized Commerce
Formerly Optimizely Commerce Cloud

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

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Recent Reviews

A great platform

8 out of 10
December 19, 2018
Incentivized
We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …
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Episerver Review

8 out of 10
October 11, 2017
Incentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • CMS (25)
    8.9
    89%
  • Website integration (24)
    8.7
    87%
  • Product catalog & listings (25)
    8.5
    85%
  • Product management (25)
    4.8
    48%
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Pricing

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N/A
Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.8
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Product Details

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Optimizely Customized Commerce Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Customized Commerce Downloadables

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Tim Hardy | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
We are a Direct Sales company that employs Sellers to sell our products to others. We use Episerver Digital Commerce to provide an e-commerce portal to each of our Sellers. Each Seller gets a website that they can give to their customers to allow them to buy products online. We also give them an admin portal to manage their business. Within our company, we use Episerver to manage content, products, pricing, etc. It is used by many different departments within our company. We use the content management features of Episerver, epiCMS, as well as the e-commerce features, epiCommerce.
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
  • Custom development with Episerver is painful. At some point, you will need to customize something Epi does or integrate with it in some way. This will be a painful experience. The codebase is poor. The entire EpiCommerce solution is untestable. It's not just difficult to create unit tests for, it's near impossible to create tests for any of your code that involves any of their code.
  • The database schema is obtuse. Dealing with epiCommerce database schema is very difficult and will be very costly the moment you need to integrate with it in some way. In addition, the epiCommerce database has very little referential integrity.
  • It takes a lot of work in order to get basic cms features working. Adding a page type, defining new content, adding a custom field - all of these things require code changes and server deployments. E.g. you have to create a new asp.net controller to handle a new content type. The admin interface will not present it otherwise.
  • The entire Epi system is designed for vendor lock-in. The old, obtuse codebase pretty much requires you to use a vendor to help with implementation. There is no concept of intuitive custom development and integration.
Episerver Digital Commerce may be a good fit for you if you do not have your own development team, do not need any custom development, and the out-of-the-box experience takes care of all your business needs.

If you need significant custom development and value testable, discoverable software, then Episerver Digital Commerce will not be a good fit for your organization.
Online Storefront (9)
50%
5.0
Product catalog & listings
70%
7.0
Product management
60%
6.0
Bulk product upload
60%
6.0
Branding
60%
6.0
Mobile storefront
50%
5.0
Product variations
80%
8.0
Website integration
40%
4.0
Visual customization
20%
2.0
CMS
10%
1.0
Online Shopping Cart (2)
60%
6.0
Abandoned cart recovery
60%
6.0
Checkout user experience
60%
6.0
Online Payment System (1)
70%
7.0
eCommerce security
70%
7.0
eCommerce Marketing (2)
75%
7.5
Promotions & discounts
90%
9.0
Personalized recommendations
60%
6.0
eCommerce Business Management (5)
42%
4.2
Multi-site management
60%
6.0
Order processing
60%
6.0
Inventory management
60%
6.0
Shipping
20%
2.0
Custom functionality
10%
1.0
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product you've purchased and are paying a hefty yearly fee for, you are going to have a difficult time.

All of the CMS/commerce solutions I have used were easier to integrate and customize than Episerver has been. Prismic and Contentful are light-years ahead with their apis.
12
Development, Marketing, Support, QA
12
Developers, Testers, Content Managers, Marketing
  • Public-facing E-Commerce website
  • Content Management
  • Order Management
  • We use Episerver for Direct Sales - our Sellers sell to their customers
  • We would like to reduce our usage, not expand it.
We are locked in for a significant period of time.
  • Our rocky implementation was very costly to our organization
  • The untestable nature of epiCommerce has cost us a lot in development time and fragile integrations
  • The difficult database schema has cost us a great deal of development time for maintenance and new feature development
Yes
Episerver replaced a very old custom legacy system.
  • Vendor Reputation
The decision to use Episerver was made against the wishes of the developers on the project. We recommended an open-source solution or a headless CMS solution due to the extensive custom development needed for our use-case.

The most important factor in the decision was our timeline. We had to bring a fully-functional system online in less than a year. Executives felt going with an established "Enterprise" product, using a recommended vendor, was our best chance of success. This plan was a sound decision from an executive standpoint, but the combination of the technology behind the product (the lack of good integration points and an aging, untestable codebase) and the lack of professionalism of the chosen vendor resulted in it being a bad decision for us.
I would go with either an open-source solution or a headless cms. Our need for extensive custom development made using a highly proprietary, legacy, "enterprise" system a very bad idea. Episerver does not bend well or integrate with any modern front-end technologies, like Angular or React.
Nadia Lotter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Episerver is our e-commerce platform used by the e-commerce team. It's essentially in delivery for our B2C business and integration with our CORE ERP system. Having previously been on Magento, we were looking for a more intuitive e-commerce platform. One with a robust personalisation engine that focuses on content and was easier to use and integrate with. Episerver addresses all those needs, as well as being a stable platform hosted with Azure. We really struggled with Magento performance in the past.
  • Personsaliation
  • Content Management
  • Account Management
  • The commerce engine is not robust enough and we find this is not very user-friendly at all
  • The promotion engine could use a more user-friendly approach and is very complicated to use
It's well suited for all personalisation and front end requirements. The commerce engine, however, is clunky and difficult to use and a lot of what we would expect to be best of breed user experience for a commerce catalog management is not out of the box with EPI. We have had multiple customisations to the platform and for a retailer, there should not be so much customization required as it's extremely costly to manage. The VM/merch tool is non-existent and we really need this.
Online Storefront (9)
31.11111111111111%
3.1
Product catalog & listings
10%
1.0
Product management
10%
1.0
Bulk product upload
10%
1.0
Branding
10%
1.0
Mobile storefront
50%
5.0
Product variations
10%
1.0
Website integration
50%
5.0
Visual customization
50%
5.0
CMS
80%
8.0
Online Shopping Cart (2)
45%
4.5
Abandoned cart recovery
10%
1.0
Checkout user experience
80%
8.0
Online Payment System (1)
50%
5.0
eCommerce security
50%
5.0
eCommerce Marketing (3)
40%
4.0
Promotions & discounts
40%
4.0
Personalized recommendations
40%
4.0
SEO
40%
4.0
eCommerce Business Management (5)
20%
2.0
Multi-site management
20%
2.0
Order processing
20%
2.0
Inventory management
20%
2.0
Shipping
20%
2.0
Custom functionality
20%
2.0
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization benefits the platform represents.
3
Ecommerce Manager
Product Manager
Ecommerce Co Ordinator
Development - We have alot of issues pop up from time to time that need to be fixed by developers which becomes costly.
  • Content Management
  • Product Management
  • Promotion Mamagement
  • Personilisalition
  • Loyalty
  • too early to tell
  • Loyaly
  • Epi Triggers with Perform/Reach
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
  • Too soon to tell
Yes
Magento 1.7 - Not a content engine with personsalisation
  • Price
  • Product Features
  • Product Usability
Content and Personalisation engine
Go through the commerce and catalog manage in more detail.
  • Vendor implemented
No
Change management was minimal
We embrace change as a digital business. We had more issues with the vendor, not our internal change.
  • Vendor pitched a product and features that were included, but upon delivery said they were not out of the box features and significant custimisation would need to occur
  • Project was 3 months late
  • Team was change over mid project and we had to communicate all out requirements from start, even after contrct and SLAs were signed
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card.
No
Did not know this was available, but might be too costly for us as we are still only a SMB.
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product.
Yes
Still has not been resolved, its a bug within visitor groups.
We were really struggling to get our 3rd part agency to deliver our project. They changed teams multiple times during the development stage, we were needing to constantly re communicate issues and requirements to the 3rd party agency. Episerver speed in and provided a project director to manage and guide to project and integration. We ran into issues when setting up our hosting on web apps for azure and Episerver team escalated this and worked overtime to assist us with the issue. Even though we are a small brand, we have big dreams. The Episerver team, NAtalia, Marcu and Kim, don't care how small our business is, they care that they make the difference they can to really help us grow. They empower us to be successful and this is why we continue to work with the episerver business. We know we are in safe hands, and have chosen the right partner to help us as we grow our b2c offering.
  • Mostly content management, front end content
  • The catalog management of product etc.
  • Promotiontional setup
  • The logic behind where everything is kept
The CMS has clearly had time to evolve as a tool but the digital commerce aspect is outdated and needs to be reviewed as it is not intuitive to the admins using it.
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