Skip to main content
TrustRadius
Optimizely Customized Commerce

Optimizely Customized Commerce
Formerly Optimizely Commerce Cloud

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Read more
Recent Reviews

A great platform

8 out of 10
December 19, 2018
Incentivized
We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …
Continue reading

Episerver Review

8 out of 10
October 11, 2017
Incentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • CMS (25)
    8.9
    89%
  • Website integration (24)
    8.7
    87%
  • Product catalog & listings (25)
    8.5
    85%
  • Product management (25)
    4.8
    48%
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

Return to navigation

Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.8
Return to navigation

Product Details

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Optimizely Customized Commerce Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Customized Commerce Downloadables

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Nadia Lotter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Episerver is our e-commerce platform used by the e-commerce team. It's essentially in delivery for our B2C business and integration with our CORE ERP system. Having previously been on Magento, we were looking for a more intuitive e-commerce platform. One with a robust personalisation engine that focuses on content and was easier to use and integrate with. Episerver addresses all those needs, as well as being a stable platform hosted with Azure. We really struggled with Magento performance in the past.
  • Personsaliation
  • Content Management
  • Account Management
  • The commerce engine is not robust enough and we find this is not very user-friendly at all
  • The promotion engine could use a more user-friendly approach and is very complicated to use
It's well suited for all personalisation and front end requirements. The commerce engine, however, is clunky and difficult to use and a lot of what we would expect to be best of breed user experience for a commerce catalog management is not out of the box with EPI. We have had multiple customisations to the platform and for a retailer, there should not be so much customization required as it's extremely costly to manage. The VM/merch tool is non-existent and we really need this.
Online Storefront (9)
31.11111111111111%
3.1
Product catalog & listings
10%
1.0
Product management
10%
1.0
Bulk product upload
10%
1.0
Branding
10%
1.0
Mobile storefront
50%
5.0
Product variations
10%
1.0
Website integration
50%
5.0
Visual customization
50%
5.0
CMS
80%
8.0
Online Shopping Cart (2)
45%
4.5
Abandoned cart recovery
10%
1.0
Checkout user experience
80%
8.0
Online Payment System (1)
50%
5.0
eCommerce security
50%
5.0
eCommerce Marketing (3)
40%
4.0
Promotions & discounts
40%
4.0
Personalized recommendations
40%
4.0
SEO
40%
4.0
eCommerce Business Management (5)
20%
2.0
Multi-site management
20%
2.0
Order processing
20%
2.0
Inventory management
20%
2.0
Shipping
20%
2.0
Custom functionality
20%
2.0
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization benefits the platform represents.
3
Ecommerce Manager
Product Manager
Ecommerce Co Ordinator
Development - We have alot of issues pop up from time to time that need to be fixed by developers which becomes costly.
  • Content Management
  • Product Management
  • Promotion Mamagement
  • Personilisalition
  • Loyalty
  • too early to tell
  • Loyaly
  • Epi Triggers with Perform/Reach
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
  • Too soon to tell
Yes
Magento 1.7 - Not a content engine with personsalisation
  • Price
  • Product Features
  • Product Usability
Content and Personalisation engine
Go through the commerce and catalog manage in more detail.
  • Vendor implemented
No
Change management was minimal
We embrace change as a digital business. We had more issues with the vendor, not our internal change.
  • Vendor pitched a product and features that were included, but upon delivery said they were not out of the box features and significant custimisation would need to occur
  • Project was 3 months late
  • Team was change over mid project and we had to communicate all out requirements from start, even after contrct and SLAs were signed
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card.
No
Did not know this was available, but might be too costly for us as we are still only a SMB.
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product.
Yes
Still has not been resolved, its a bug within visitor groups.
We were really struggling to get our 3rd part agency to deliver our project. They changed teams multiple times during the development stage, we were needing to constantly re communicate issues and requirements to the 3rd party agency. Episerver speed in and provided a project director to manage and guide to project and integration. We ran into issues when setting up our hosting on web apps for azure and Episerver team escalated this and worked overtime to assist us with the issue. Even though we are a small brand, we have big dreams. The Episerver team, NAtalia, Marcu and Kim, don't care how small our business is, they care that they make the difference they can to really help us grow. They empower us to be successful and this is why we continue to work with the episerver business. We know we are in safe hands, and have chosen the right partner to help us as we grow our b2c offering.
  • Mostly content management, front end content
  • The catalog management of product etc.
  • Promotiontional setup
  • The logic behind where everything is kept
The CMS has clearly had time to evolve as a tool but the digital commerce aspect is outdated and needs to be reviewed as it is not intuitive to the admins using it.
Return to navigation