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Optimizely Customized Commerce

Optimizely Customized Commerce
Formerly Optimizely Commerce Cloud

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

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Recent Reviews

A great platform

8 out of 10
December 19, 2018
Incentivized
We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …
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Episerver Review

8 out of 10
October 11, 2017
Incentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • CMS (25)
    8.9
    89%
  • Website integration (24)
    8.7
    87%
  • Product catalog & listings (25)
    8.5
    85%
  • Product management (25)
    4.8
    48%
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Pricing

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N/A
Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.8
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Product Details

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Optimizely Customized Commerce Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Customized Commerce Downloadables

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-25 of 26)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely is used as our CMS for managing contacts and products and for displaying our web catalog and processing transactions. It takes in data from both our ERP system and our PIM system. We also utilize it for managing, implementing, and connecting our Punchout System. We have automated SQL api jobs that run to connect up our CMS to our ERP/PIM
Score 10 out of 10
Vetted Review
ResellerIncentivized
Optimizely Commerce Cloud is a great digital experience platform (DXP) that enables companies to create a digital-first environment by combining commerce and commerce. Whether selling products or services, Optimizely Commerce Cloud provides tools for marketers to manage and update a site, leverage tools to drive personalization, and grow sales.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
The console is being used to consume our PIM data and display it on 2 different websites (multichannel). The first site is B2B and has been live for almost 2 years, the other is B2C and will launch in the next couple of months. Optimizely Commerce Cloud also pulls in pricing and other elements from the ERP to display on the website and aid in the order-taking process.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Commerce Cloud is the platform upon which we have built a direct-to-consumer eCommerce website. It represents our brand to the end consumers and also facilitates the sale of products. All departments within the organization have a stake in the platform, but the primary interactions are within the Digital Marketing team, IT, and Product. Optimizely has given us an excellent balance between out-of-the-box functionality, and customization opportunities, which together allowed us to produce the eCommerce site we envisioned at an efficient pace, and to maintain and expand it on an ongoing basis.
Chris Osterhout | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
As a client partner, we look for best of breed solutions for our clients to solve their business needs. We use and recommend Episerver Commerce to any client that is looking for a solution including content management and commerce. Having a single, unified platform to work with not only eliminates the data silos that often exist between commerce and marketing but allow for a more personalized and contextualized experience which drives order volume and increase customer retention.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Episerver was brought in to replace our previous CMS. It was used largely by the eCommerce team as well as marketing, analytics, and SEO. Episerver gave the e-commerce team more freedom to make content changes on the website that previously had to be coded through IT.
Tim Hardy | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
We are a Direct Sales company that employs Sellers to sell our products to others. We use Episerver Digital Commerce to provide an e-commerce portal to each of our Sellers. Each Seller gets a website that they can give to their customers to allow them to buy products online. We also give them an admin portal to manage their business. Within our company, we use Episerver to manage content, products, pricing, etc. It is used by many different departments within our company. We use the content management features of Episerver, epiCMS, as well as the e-commerce features, epiCommerce.
October 11, 2017

Episerver Review

Score 8 out of 10
Vetted Review
ResellerIncentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We have developed multiple sites with Episerver. The websites are mostly used as online order taking tool that serves the B2B industry.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We're an agency, promoting Episerver and implementing digital experiences through the Episerver products. It's frequently global organizations, wanting to leverage the Episever product as a global marketing tool for digital marketing and e-Commerce. Looking at some very general client cases, we see they are benefiting from a low time-to-market on content and a seamless integration between CMS and Commerce. It makes the life of any merchandiser or marketer easier, as they can contribute to shared work across these sometimes isolated business units.
Nadia Lotter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Episerver is our e-commerce platform used by the e-commerce team. It's essentially in delivery for our B2C business and integration with our CORE ERP system. Having previously been on Magento, we were looking for a more intuitive e-commerce platform. One with a robust personalisation engine that focuses on content and was easier to use and integrate with. Episerver addresses all those needs, as well as being a stable platform hosted with Azure. We really struggled with Magento performance in the past.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Episerver Commerce to manage product libraries for several brands in a consumer facing environment, additionally, we use this in a customer/closed user group only facing role. We needed a framework that was flexible, supported multiple brands, languages, and currencies, as we're a predominately MS software user, this .NET package was a good fit for us.
Josh Eason | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Episerver Digital Commerce powers Feizy.com. Feizy is one of the country’s largest manufacturers of fine hand-knotted, hand-tufted and power-loomed rugs. Administered by our marketing team and enabled by our IT group, the Episerver platform is Feizy's first foray into a rich, shoppable experience -- allowing our customers instant, self-service access to real-time inventory, pricing and account status. We are deeply dedicated to our customers, especially the design community; as artisans supporting other artists, Feizy chose Episerver for the robust toolset that would allow us to quickly and fully make our product discoverable and shoppable to the designer segment.
Gary Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Episerver Digital Commerce as our primary website CMS and product information systems. We drive a global website with all regions and multiple languages for all product groups. EPi creates a single place where we can manage and distribute content globally and consistently. This allows oversight by a small group and flexibility for our authors to drive personalization and increased customer focused materials.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Episerver is used as our e-commerce platform. The platform is managed by an e-commerce department that sits in between sales, IT, and marketing. We service multiple product types. Books, e-books, journal subscriptions, live events, online training, and membership. Episerver also serves as a central my account area for members to access and manage all of these purchased products. It has centralized the selling and management of multiple product types on one platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
One of our e-commerce websites currently runs on Episerver Digital Commerce. Episerver was implemented a couple years back to replace an older e-commerce website that had poor functionality and very limited flexibility. It was put in place to improve the current e-commerce experience as well as put the business in a position to grow and expand its digital offerings.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's used as a CMS platform for our public marketing and e-commerce websites. It is used by our consumer interactive group as well as e-commerce group. The number one problem it addresses was speed to make changes and roll out new content. Our previous systems were not efficient at allowing business users to author and publish content in a timely manner.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Episerver Digital Commerce is used as our B2B eCommerce platform as well as for a CMS-only site for one of our brands. On the B2B side, it allows more than 10,000 customers to purchase our products in a secure, private portal. It is managed and used primarily by our marketing department, but customer service participated in user management and IT participates in the integration of Episerver with other systems.
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