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Optimizely Customized Commerce

Optimizely Customized Commerce
Formerly Optimizely Commerce Cloud

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

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Recent Reviews

A great platform

8 out of 10
December 19, 2018
Incentivized
We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …
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Episerver Review

8 out of 10
October 11, 2017
Incentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • CMS (25)
    8.9
    89%
  • Website integration (24)
    8.7
    87%
  • Product catalog & listings (25)
    8.5
    85%
  • Product management (25)
    4.8
    48%
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Pricing

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N/A
Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.6
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.8
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Product Details

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Optimizely Customized Commerce Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Customized Commerce Downloadables

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Alderich Web Solutions worked great for us however when it came to diagnosing and fixing issues with the website we had to rely on the support with little ability for us to "get under the hood" and look at the issue for ourselves. After switching to Optimizely, having this ability allowed us as a company to save a lot of time and money.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Cloud. We did not explore HubSpot for this project.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less headless capability and a more rigid nature. Shopify is much more templated and faster to implement, but far more limited in features, customization, and expandability.
Chris Osterhout | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
During the evaluation, Episerver was by far the most flexible as far as features and implementation go. Some of the more SaaS-based products don't allow for the level of customization needed for our clients, clientele. While the other platform boasted similar features, they left our team feeling a little empty-handed. Meaning they demoed well but did not seem to implement as seamlessly as shown in the demos.
Jared Wooden | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Tim Hardy | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product you've purchased and are paying a hefty yearly fee for, you are going to have a difficult time.

All of the CMS/commerce solutions I have used were easier to integrate and customize than Episerver has been. Prismic and Contentful are light-years ahead with their apis.
Score 10 out of 10
Vetted Review
ResellerIncentivized
Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier in this questionnaire).
Nadia Lotter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization benefits the platform represents.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was .NET (versus PHP) and had very strong commerce and content components. Magento would have required an integration with another (second) platform to build out non-commerce content in the way that was necessary for the project's needs. Episerver had that out of the box. Plus Episerver's evolution and road map showed solid growth and innovation while at the same time Magento was well behind their plans to launch Magento 2.0 after already significant delays.
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