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Optimizely Customized Commerce

Optimizely Customized Commerce
Formerly Optimizely Commerce Cloud

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

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Recent Reviews

A great platform

8 out of 10
December 19, 2018
Incentivized
We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …
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Episerver Review

8 out of 10
October 11, 2017
Incentivized
We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features
  • CMS (25)
    8.9
    89%
  • Website integration (24)
    8.7
    87%
  • Product catalog & listings (25)
    8.5
    85%
  • Product management (25)
    4.8
    48%
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Pricing

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Optimizely Customized Commerce

Optimizely Customized Commerce

N/A
Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

Salesforce Commerce Cloud

Salesforce Commerce Cloud

$4
per month
What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

Wix

Wix

$14
per month
What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5
Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.7
Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8
Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1
Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1
Avg 7.8
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Product Details

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand
-Personalize, segment, and target experiences to consumers to maximize engagement and spend
-Leverage multisite capabilities for global brands and or brand expansion
-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences
-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: Credit card transaction fee
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization

Optimizely Customized Commerce Competitors

Optimizely Customized Commerce Technical Details

Deployment TypesOn-premise
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Customized Commerce Downloadables

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(53)

Attribute Ratings

Reviews

(1-25 of 26)
Companies can't remove reviews or game the system. Here's why
June 16, 2022

Optimizely is a powerful tool for scaling up your E-Commerce solution

JB
Jack Bland
Digital Data Manager
BlackHawk Industrial (Business Supplies & Equipment, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Optimizely works great for systems that will work alongside a PIM that have product catalogs of 2 million SKUs or less. The ability to connect Optimizely to PIM systems and ERP systems using jobs and then easily diagnose and troubleshoot those jobs is a strength of the system. Businesses that house over 2 million SKUs or that do not have a PIM system may find that the solutions are not for them.
September 06, 2021

Overall, Truly Recommend It, but It Requires a Good Partner

Verified User
C-Level Executive in Sales
Wholesale Company, 51-200 employees
Score 10 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
Great for B2C and B2B solutions when trying to develop specific business rules. The tech stack, combined with a good partner development firm, will help companies hit their desired solution. It comes standard with search tools and the ability to tie into personalization tools. The ability to tie into other modules or platforms gives it a leg up compared to competitors.
August 31, 2021

Show Me - Don't Tell Me. Ask for a Working Demo!

Verified User
Strategist in Product Management
Consumer Goods Company, 501-1000 employees
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
July 19, 2021

Flexibility Meets Efficiency

Verified User
Vice-President in Information Technology
Sporting Goods Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
July 30, 2019

An insiders look at Episerver Commerce

Chris Osterhout | TrustRadius Reviewer
Chris Osterhout
Vice President of Business Strategy
WSOL (Internet, 11-50 employees)
Score 9 out of 10
Vetted Review
ResellerIncentivized
Likelihood to Recommend
At least in my opinion, if you are looking for a .NET eCommerce platform that works on-prem or in a PaaS model, Episerver is the only platform on the market that performs well in those scenarios. If you are a mom and pop shop that is selling 10 t-shirts online, there are certainly more cost effective solutions on the market to handle that business need.
June 11, 2019

Difficult tool to use for managing products

Verified User
Employee in Product Management
Retail Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Episerver works better as a content management tool for websites that are more editorial versus in the retail field. Managing a large catalog of products was difficult in the tool because it was a very slow process to load everything and using the search tool didn't help very much. I was with Episerver for about 2 years before moving on to a different company but during this time we weren't able to completely transfer from the previous CMS to Episerver due to technical issues.
December 19, 2018

A great platform

Verified User
Engineer in Engineering
Information Technology & Services Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited for a large majority of B2C and B2B websites. There are not many reasons not to use it unless there is something extremely unconventional with the proposed solutions product/order/inventory/pricing/promotion handling.
December 18, 2018

Episerver, a legacy enterprise CMS/Commerce solution that needs to improve their technology and recommend more reliable and professional vendors

Tim Hardy | TrustRadius Reviewer
Tim Hardy
Software Architect
Premier Designs, Inc (Luxury Goods & Jewelry, 51-200 employees)
Score 2 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Episerver Digital Commerce may be a good fit for you if you do not have your own development team, do not need any custom development, and the out-of-the-box experience takes care of all your business needs.

If you need significant custom development and value testable, discoverable software, then Episerver Digital Commerce will not be a good fit for your organization.
September 11, 2017

A great platform, but work to do on the commerce and catalog engine

Nadia Lotter | TrustRadius Reviewer
Nadia Lotter
Brand Director
SAMANTHA WILLS Pty Ltd (Apparel & Fashion, 51-200 employees)
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's well suited for all personalisation and front end requirements. The commerce engine, however, is clunky and difficult to use and a lot of what we would expect to be best of breed user experience for a commerce catalog management is not out of the box with EPI. We have had multiple customisations to the platform and for a retailer, there should not be so much customization required as it's extremely costly to manage. The VM/merch tool is non-existent and we really need this.
April 13, 2017

B2B User with Great Results

Gary Anderson | TrustRadius Reviewer
Gary Anderson
VP of Global Marketing, Digital and Business Intelligence
Vertiv Co (Electrical/Electronic Manufacturing, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Well suited to global organizations, especially B2B who aren't focused on transacting online, but more focused on presenting a broad portfolio range. For companies with a smaller set of products and product types, I believe that the personalization would work better and be able to drive specific customer experiences around products and solutions.
April 12, 2017

Episerver - A good platform

Verified User
Manager in Sales
Non-Profit Organization Management Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Episerver is particularly suited to selling simple straightforward products online. It is a well-functioning e-commerce platform that is easy to update and maintain. It is also mobile optimized which is huge. But complications come in with more complicated products. And if you have a robust telephone customer service center. Products that need a lot of customization and/or many different product types. If you are experienced in the e-commerce/IT world you know that the further away you get from a base installation (more specific code customizations), the harder it is to upgrade and take advantage of plugins provided by Episerver and third parties. You know. Scope creep. No platform in the world is immune to this problem and neither is Episerver.
February 24, 2017

A strong CMS and commerce offering that continues to evolve and grow

Verified User
Manager in Marketing
Chemicals Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Episerver is well suited for customers that need both a strong CMS and strong commerce offering. Most platforms skew in one direction or the other, either focusing on a shopping cart or content. Episerver provides a very solid offering in both categories, which makes it a great choice for a business that needs both but wants to avoid integrating two different platforms together.
February 16, 2017

EpiServer - One of the best .NET CMS Platforms

Verified User
Team Lead in Information Technology
Consumer Goods Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Episerver is a great platform for any team with .NET MVC experience. It is one of the few enterprise CMS/E-Commerce platforms that is truly .NET MVC. This allows your development team to take full advantage of all the latest .NET capabilities. It does a good job of being able to handle multi-tenancy, and many of the authoring tools are simple and make sense.

I can't think of any scenarios where it could not be successfully deployed.
February 16, 2017

Using Episerver Digital Commerce for B2B

Verified User
Executive in Marketing
Automotive Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it's very well suited to many scenarios, and it would be hard to beat it from an ease of use standpoint. I have not found an enterprise-level system that is easier for business users to use. It's great for web content management and catalog management via commerce as well as for personalization and the ability to serve up targeted content via user groups.
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