Optimizely Customized Commerce Usability, Reviews & Ratings 2024

Q: What are Optimizely Customized Commerce's top competitors?

BigCommerce , Adobe Commerce (Magento Commerce) , and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Overview

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Recent Reviews

Optimizely is a powerful tool for scaling up your E-Commerce solution

10 out of 10

June 16, 2022

Incentivized

Optimizely is used as our CMS for managing contacts and products and for displaying our web catalog and processing transactions. It takes …

Overall, Truly Recommend It, but It Requires a Good Partner

10 out of 10

September 06, 2021

Incentivized

Optimizely Commerce Cloud is a great digital experience platform (DXP) that enables companies to create a digital-first environment by …

Good for the Price and Easy to Use!

8 out of 10

August 31, 2021

Incentivized

We are using Optimizely Commerce Cloud to manage all of our websites across the company. It has been great and easy to organize when …

Show Me - Don't Tell Me. Ask for a Working Demo!

1 out of 10

August 31, 2021

Incentivized

The console is being used to consume our PIM data and display it on 2 different websites (multichannel). The first site is B2B and has …

A Very Flexible, Yet Easy Commerce Tool!

9 out of 10

August 20, 2021

Incentivized

Optimizely Commerce Cloud is used by the company to publish catalogs/products to be sold on the B2C market.

Flexibility Meets Efficiency

10 out of 10

July 19, 2021

Incentivized

Optimizely Commerce Cloud is the platform upon which we have built a direct-to-consumer eCommerce website. It represents our brand to the …

An insiders look at Episerver Commerce

9 out of 10

July 30, 2019

Incentivized

As a client partner, we look for best of breed solutions for our clients to solve their business needs. We use and recommend Episerver …

Difficult tool to use for managing products

7 out of 10

June 11, 2019

Incentivized

Episerver was brought in to replace our previous CMS. It was used largely by the eCommerce team as well as marketing, analytics, and SEO. …

Epi Commerce rides the coattails of Epi CMS

7 out of 10

December 20, 2018

Incentivized

As an agency Episerver Digital Commerce is one of the many platforms we recommend and implement. It addresses the need for a commerce …

A great platform

8 out of 10

December 19, 2018

Incentivized

We are an Episerver partner and implement both CMS and Commerce solutions for clients and provide consultation services regarding the …

Episerver, a legacy enterprise CMS/Commerce solution that needs to improve their technology and recommend more reliable and professional vendors

2 out of 10

December 18, 2018

Incentivized

We are a Direct Sales company that employs Sellers to sell our products to others. We use Episerver Digital Commerce to provide an …

Episerver with Ease

8 out of 10

October 19, 2017

Incentivized

We use Episerver in running our online commerce site.

Episerver Review

8 out of 10

October 11, 2017

Incentivized

We are an implementation partner of Episerver selling EPI licenses and solutions. Our clients include both CMS and commerce domains. We …

Identified as Leader by Gartner - Agreed and deserved!

10 out of 10

October 10, 2017

Incentivized

We're an agency, promoting Episerver and implementing digital experiences through the Episerver products. It's frequently global …

A great platform, but work to do on the commerce and catalog engine

5 out of 10

September 11, 2017

Incentivized

Episerver is our e-commerce platform used by the e-commerce team. It's essentially in delivery for our B2C business and integration with …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 20 features

CMS (25)
8.9
89%
Website integration (24)
8.7
87%
Product catalog & listings (25)
8.5
85%
Product management (25)
4.8
48%

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Pricing

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Optimizely Customized Commerce

N/A

Unavailable

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

Entry-level set up fee?

Setup fee required

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

Salesforce Commerce Cloud

per month

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.

Wix

$14

per month

What is Wix?

Wix is a free, hosted website builder, designed to be user-friendly and customizable without requiring coding from the user. It is well-known for its eCommerce solution, which allows users to build an online store.

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Features

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

7.5

Avg 7.7

8.5
Product catalog & listings
(25) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
4.8
Product management
(25) Ratings
Product catalog can be easily updated.
8.7
Bulk product upload
(21) Ratings
Admins can upload products in bulk using spreadsheets.
5.2
Branding
(23) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
7
Mobile storefront
(20) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
7
Product variations
(21) Ratings
Products with variations or configurable options are easy to list and easy to browse.
8.7
Website integration
(24) Ratings
Integrates with an existing company website or blog.
8.6
Visual customization
(23) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
8.9
CMS
(25) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

8.7

Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

8.8

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

7.1

Avg 7.5

8.4
Promotions & discounts
(21) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
8.5
Personalized recommendations
(21) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
4.4
SEO
(21) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

eCommerce Business Management

Features related to business management and administration of eCommerce operations

8.1

Avg 7.8

8.6
Multi-site management
(20) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
8.8
Order processing
(19) Ratings
Includes tools or integrations for order processing.
8.8
Inventory management
(15) Ratings
Includes tools or integrations for managing inventory.
8.8
Shipping
(16) Ratings
Includes tools or integrations for order fulfillment of physical products.
5.7
Custom functionality
(23) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

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Product Details

About
Competitors
Tech Details
Downloadables
FAQs

What is Optimizely Customized Commerce?

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands. Customized Commerce is used to:

-Deploy branded headless content and commerce experiences using a single solution to modernize a brand

-Personalize, segment, and target experiences to consumers to maximize engagement and spend

-Leverage multisite capabilities for global brands and or brand expansion

-Use WYSIWYG editors and visual tools to manage enterprise-grade commerce experiences

-Integrate to external systems or compose unique solutions with Optimizely

Optimizely Customized Commerce Features

Online Storefront Features

Supported: Product catalog & listings
Supported: Product management
Supported: Bulk product upload
Supported: Branding
Supported: Search & filter
Supported: Mobile storefront
Supported: Product variations
Supported: Subscriptions & downloads
Supported: Website integration
Supported: Visual customization
Supported: CMS
Supported: Customer service tools

Online Shopping Cart Features

Supported: Abandoned cart recovery
Supported: Tax calculator
Supported: Shipping calculator
Supported: Integration with Amazon
Supported: Integration with eBay
Supported: Checkout user experience

Online Payment System Features

Supported: PayPal integration
Supported: Returns & refunds
Supported: Single-click checkout
Supported: eCommerce security
Supported: Credit card transaction fee
Supported: B2B features

eCommerce Marketing Features

Supported: Promotions & discounts
Supported: Personalized recommendations
Supported: SEO
Supported: Product reviews
Supported: Social commerce integration
Supported: Customer registration

eCommerce Business Management Features

Supported: Multi-site management
Supported: Order processing
Supported: Inventory management
Supported: Accounting
Supported: Shipping
Supported: Custom functionality

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.

Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.

Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.

Screenshot of Customized Recommendations Reporting

Optimizely Customized Commerce Competitors

Optimizely Customized Commerce Technical Details

Deployment Types	On-premise
Operating Systems	Windows, Linux
Mobile Application	Apple iOS, Android

Optimizely Customized Commerce Downloadables

Customized Commerce Use Cases

Frequently Asked Questions

Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.

BigCommerce, Adobe Commerce (Magento Commerce), and Salesforce Commerce Cloud are common alternatives for Optimizely Customized Commerce.

Reviewers rate CMS highest, with a score of 8.9.

The most common users of Optimizely Customized Commerce are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews and Ratings

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Attribute Ratings

Reviews

(1-7 of 7)

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June 16, 2022

Optimizely is a powerful tool for scaling up your E-Commerce solution

Jack Bland

Digital Data Manager

BlackHawk Industrial (Business Supplies & Equipment, 1001-5000 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Usability

The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.

September 06, 2021

Overall, Truly Recommend It, but It Requires a Good Partner

Verified User

C-Level Executive in Sales

Wholesale Company, 51-200 employees

Score 10 out of 10

Vetted Review

Reseller Incentivized

Usability

If set up correctly, Episerver Commerce Cloud can be a great tool for business users.

August 31, 2021

Good for the Price and Easy to Use!

Verified User

Manager in Marketing

Alternative Medicine Company, 11-50 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Usability

It is very easy to use Optimizely Commerce Cloud. Not as easy as something, like Shopify, but you get a lot more customization than the standard cookie-cutter platforms.

August 31, 2021

Show Me - Don't Tell Me. Ask for a Working Demo!

Verified User

Strategist in Product Management

Consumer Goods Company, 501-1000 employees

Score 1 out of 10

Vetted Review

Verified User

Incentivized

Usability

The previously mentioned issues remain difficult to resolve paired with the necessity for a 3rd party or in-house developer that is required to have Optimizely certification, in each specific offering of Optimizely's limits our ability to explore viable solutions.

August 20, 2021

A Very Flexible, Yet Easy Commerce Tool!

Verified User

Analyst in Information Technology

Information Technology & Services Company, 51-200 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Usability

Very easy to user. The commerce manager gives access to perform more complex tasks if needed. The UI is intuitive. It makes it easy to understand how to do things.

July 19, 2021

Flexibility Meets Efficiency

Verified User

Vice-President in Information Technology

Sporting Goods Company, 201-500 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Usability

The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.

September 11, 2017

A great platform, but work to do on the commerce and catalog engine

Nadia Lotter

Brand Director

SAMANTHA WILLS Pty Ltd (Apparel & Fashion, 51-200 employees)

Score 5 out of 10

Vetted Review

Verified User

Incentivized

Usability

The CMS has clearly had time to evolve as a tool but the digital commerce aspect is outdated and needs to be reviewed as it is not intuitive to the admins using it.

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