Best of Breed - focus has always been to be best of breed, rather than having lots of branded offerings like Sitecore
. We're sensing that shifting slightly and Episerver is therefore suddenly less adaptive within an existing IT landscape. Acquisition of Optivo and Peerius is a great example, as it's now getting natively integrated, hence giving customers the impression that their existing Marketing Automation or Product Recommendation platforms (like Salesforce or Apptus e-Sales) aren't a great fit. Not an immediate observation, but more a thought on the direction applied currently.