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Optimizely Content Management System

Optimizely Content Management System

Overview

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

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Recent Reviews

A Solid CMS Platform

8 out of 10
October 16, 2023
Incentivized
We use the ptimizely Content Management System to manage content on our B2B website. The product enables us to quickly and consistently …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Publishing workflow (124)
    8.1
    81%
  • Page templates (124)
    8.0
    80%
  • Admin section (124)
    7.9
    79%
  • WYSIWYG editor (126)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

5 videos

Software Engineer doesn't mince words | Optimizely Content Management System Review
04:01
Optimizely Content Management System Review - E-Com Manager's Take
05:46
Optimizely Content Management System Review | Ultimate CMS Solution?
05:01
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Pricing

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Unavailable

What is Optimizely Content Management System?

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.optimizely.com/plans/

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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What is Square Online?

Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.1
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.6
Avg 7.6

Web Content Management

Features for managing website content

7.6
Avg 7.3
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Product Details

What is Optimizely Content Management System?

The Optimizely Content Management System (CMS) helps users to deliver exceptional digital experiences across channels & devices. It boasts a marketer-friendly interface, AI-generated insights that support real-time personalization, and flexible content delivery options—including true headless delivery. The Optimizely CMS can be integrated with Optimizely Content Marketing Platform, Optimizely Digital Asset Management, and Optimizely Data Platform, to support the entire content lifecycle—from planning and creation to storage and publication.

Optimizely Content Management System Features

Web Content Creation Features

  • Supported: WYSIWYG editor
  • Supported: Code quality / cleanliness
  • Supported: Content versioning
  • Supported: Admin section
  • Supported: Page templates
  • Supported: Library of website themes
  • Supported: Mobile optimization / responsive design
  • Supported: Publishing workflow
  • Supported: Form generator
  • Supported: Content scheduling

Web Content Management Features

  • Supported: Internal content search
  • Supported: Content taxonomy
  • Supported: SEO support
  • Supported: Browser compatibility
  • Supported: Bulk management
  • Supported: Page caching
  • Supported: Availability / breadth of extensions
  • Supported: Built-in e-commerce / shopping cart
  • Supported: E-commerce / shopping cart extension
  • Supported: Community / comment management
  • Supported: Import / export
  • Supported: Website analytics

Platform & Infrastructure Features

  • Supported: API
  • Supported: Internationalization / multi-language

Security Features

  • Supported: Role-based user permissions
  • Supported: Multi-factor authentication
  • Supported: User-level audit trail
  • Supported: Version history
  • Supported: Simple roll-back capabilities

CMS programming language or framework Features

  • Supported: .NET

Optimizely Content Management System Screenshots

Screenshot of Marketer-Friendly Interface: A low/no-code interface lets content editors manage their day-to-day.Screenshot of On-page & in-context editing: Content can be created and edited with a full view into how it appears, wherever it's published.Screenshot of Drag-and-drop layouts: Layouts and drag-and-drop functionality to test creative limits.Screenshot of Content TypesScreenshot of DashboardScreenshot of TemplatesScreenshot of Visitor Groups

Optimizely Content Management System Integrations

Optimizely Content Management System Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo

Optimizely Content Management System Downloadables

Frequently Asked Questions

Optimizely Content Management System (CMS) is used to deliver digital experiences across channels and devices with a marketer-friendly interface, AI-generated insights that drive real-time personalization, and flexible content delivery options—including headless delivery.

Sitecore Experience Manager, Adobe Experience Manager, and Acquia Digital Experience Platform are common alternatives for Optimizely Content Management System.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of Optimizely Content Management System are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(255)

Attribute Ratings

Reviews

(1-25 of 161)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Optimizely Content Management System is well suited for those that want flexibility for their website. You are able to handle multiple websites in the content management system allowing you to scale up. If your business is exploring headless content management capabilities, Optimizley also have this product available to use off the shelf.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I thinkOptimizely Content Management System is perfect for people that aren't experienced in html, css, and js. It is a quick way to implement content on webpages without the need for much customization. Having a background in computer science, I believe that the CMS is lacking the ability to be customizable and therefor most content created ends up being relatively cookie cutter in nature.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited to an organisation who wants a real presence and a superior customer experience when visiting your website. Very modern look and feel and is great for hosting videos and specialist graphics. It is hard to fault the product and it is up there amongst the best in the market.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's well suited for commerce customers. So if your business is focused on selling things, that's your general funnel. It's a good CMS for that because the core of your site is to sell product and marketing content is kind of secondary, maybe even tertiary to that. So that's a good fit. It would be a bad fit if you were building a lifestyle website where maybe you're not trying to monetize product or even get quote requests, you're like a blog or you're creating lots of content. It would not be a good fit for that
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Very well suited for content management and for marketing initiatives. I think the integrations that it has with third party platforms are very usable and good for marketing teams. Less appropriate, I would say for just static websites that don't do much blog posts and don't require much content. So for just smaller scale websites it might be a little bit too complex or overdone in those cases.
Score 8 out of 10
Vetted Review
Verified User
Mid market and enterprise organizations where there is some development team that can help support the site. Also, if the company has a lot of content and a robust content calendar, Optimizely Content Management System is a good fit. If the site can be static because updates are not being made often, Optimizely CMS is not the right fit.
October 16, 2023

A Solid CMS Platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
The system is well suited for companies with basic requirements for content management that may not have a large IT department, but still want the flexibility to create their own templates and manage a large number of pages, assets and resources. The general structure and features that are available out of the box provide a great starting point for any company.
October 16, 2023

Great CMS

Score 8 out of 10
Vetted Review
Verified User
Incentivized
At present time, I believe Optimizely is a better offering than other providers on a Windows stack. Its price may be prohibitive for certain companies or markets, for which there's open source options.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I think it's best suited for organizations with non-tech marketers. Blocks provide flexibility to update them as per the customer needs, which is great. Personalization is a great feature. In my opinion, UI is not very intuitive and sometimes users struggle to update content and require training. In my opinion, Nested blocks are not great for new users and sometimes users would get lost that where they were at the lifecycle of a page
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Having code backend access, Optimizely Content Management System gives more control than strict Saas solutions like BigCommerce/Shopify for ecommerce websites. There is enough documentation and examples of common use-cases to get started from an amateur or unfamiliar perspective. Optimizely Support is excellent and responds to complex issues quickly and professionally. Highly recommended.
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