ZoomInfo Operations

Formerly OperationsOS / RingLead

The sales department has access to EverString. It is used to identify the revenue of a specific company, the C Level contacts within the organization as well as where the organization is headquartered.

Little to no training. Very intuitive and makes sense. Just wish the search function was better.

Very satisfied. Adding in the parameters you want allows you to get the results you’re looking for.

We don’t use this in sales.

By filtering to specific industries you can target the accounts you are looking for and it is very easy to do so

Not sure about the company on the whole but I identified (in my first couple months on the job) an account that I will close that was in EAP but not in my company’s CRM.

Big impact allowing us to create marketing specific to the audience we are looking for

I was unsure of how to create an exportable list. I requested via the EAP chat now and was addressed quickly

Used with sales team in SFDC order to prevent duplicates and reduce data entry by sales. Duplicates cost the company about $20 per record (storage in Marketing Automation tool), confusion on who is working what, and poor prospect experience (2 different sales people calling into the same prospect on the same day). Implementation was quick and easy with no downtime, little to no training of the sales team involved - an error message pops up saying "Are you sure you want create a new record - there is one already" with this xxxx and a link to that record. Its flexible enough to allow the person to create the record but it has already dropped duplicate creation significantly.

Not Available

We are using Everstring for Sales and Marketing. We use it to prioritize accounts for sales and marketing outreach. We have seen a huge increase in conversions since switching to Everstring.

Both our marketing and sales team use Everstring. I believe our on-boarding took about a week or 2. Everyone easily adopted Everstring and we have seen success since.

I would say the fit score isn't always accurate, but it is helpful just to see. We usually identify accounts by the intent score, rather than fit.

We use Everstring heavily when identifying new accounts and prospects, it is very helpful.

Our company is ABM focused, and Everstring has really helped us support those initiatives. We use Everstring surge to focus weekly Terminus ads, as well as outbound sales efforts.

Our sales team has had an increase in first meetings due to surge prioritization. I am not sure of the exact metrics, but it is a significant amount due to a combination of reasons, including Everstring.

We have seen results on the Sales side, we have not seen any impact from a marketing standpoint but it could be too early to tell.

I was not part of the evaluation process.

In general, I feel like they are very responsive, they just don't really have the answers.

We use Everstring to provide fit scoring for accounts and to find companies that would be a good target for our products based on modeling of where we have won etc.

Not too much. The team did great with onboarding us and is really intuitive to use in the interface.

So far very happy with the results to help us identify high fit accounts.

Everstring is core to our ABM strategy to identify high for accounts we can target along with intent data from Bombora it's a win-win.

The team sees info about accounts righ in Salesforce and doesn’t have to go out to other sources. It’s a big time saver. It’s also cut down time significantly in choosing target accounts.

It’s changed the dynamic between sales and marketing when doscussing good fit accojnts since we have a strong data source to rely on now!

I wouldn’t change a thing

It was easy to learn with a little explanation from our Customer Success Manager.

Trust their team!

Nothing to note

We had someone leave our company who had managed Everstring and after I found myself in need of help several times and the Everstring team was responsive, helpful and consultative. Great customer experience!

Nothing to note

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