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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.

  • Identify new accounts showing intent in our software vertical
  • Monitor intent across target accounts to know when best to engage
  • Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.

Additional information regarding our use case can be found here: https://www.slideshare.net/TimothyHarris16/everstring-dialsource-smart-selling-tools-webinar
  • ABM Targeting and Ideal Customer Persona development.
  • Identifying buyer intent.
  • Qualifying companies through the combination of demographic, firmographic and technographic data.
  • Accurate account and contact data.
  • Great Salesforce connection
  • Expanding their database of business contacts.
  • Data accuracy in smaller companies and expanded data across enterprise organizations.
Data is a critical component of any modern b2b sales/marketing strategy. It needs to be accurate and easily accessible. Everstring does a great job with both of these and also adds to the mix a new form of data, based around intent.
  • If you are working to develop your targeting and ABM strategy this is a great tool to help better understand your target markets and ICP.
  • Looking to understand the search terms and overall interests of companies
  • Identify key contacts at target accounts.
  • Enrich Salesforce with accurate contact and account data.
  • Increase Pipeline
  • Reduce Marketing spend
  • Improve relevance in messaging.
NA
This platform is simple to use and easy to onboard reps. I love the integration with Salesforce. All of our reps are able to see information directly on the lead, contact, and account objects. The overall use and training on Everstring was simple and easy to use/setup. This is a very user-friendly platform. Everstring is also very helpful in coaching your strategy and supporting your objectives.
I have been very satisfied with the data and intelligence that everstring provides both my sales and marketing teams.
Very helpful.
This has not been an aspect of this tool that we have focused on.
The number of qualified opportunities has greatly increased and has minimized the time we spend qualifying new opportunities and leads.
  • Increased lead quality.
  • Better penetration into key accounts.
  • Improved ability to connect and resonate messaging with the intent data driving the initial (internally identified) reason to connect.
  • Verify technology stack usage to qualify accounts right away.
Overall the information has been very helpful to both marketing and sales within our organization. We do find gaps and inaccuracies within contact information such as phone numbers but the digital contact information such as email and LinkedIn have been great to benefit our prospecting functions.
+ Not the best phone data.
+ Really good digital information.
Easy to use and to apply to my marketing strategy.
Within 90 days we were able to see a change in the connection rates with key accounts. Also, we saw a big shift in WHO we were reaching out to and also changed many target accounts based on the data.
  • Salesforce
Great integration.
4
Marketing, Sales Development, Customer Success.
1
Technical resource to support integrations. Strategic resource to implement a data strategy.
  • Identifying Key Accounts
  • Measuring keywords and intent in industry verticals and at accounts.
  • Finding new leads and prospects that fit our IBP
  • Intent data to trigger drip campaigns
  • Data to improve context when doing outreach.
  • Better use across sales and CSMs
  • Increased usage of data in Marketo camapigns and as triggers,
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
  • Creating Account Lists
  • Monitoring Intent data in CRM
  • Search functionality across accounts and contacts
  • List exports are delayed but still work
  • Importing data into Salesforce
  • Managed packet can feel a bit overwhelming for non-technical.
No
Phil Nugent | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The sales department has access to EverString. It is used to identify the revenue of a specific company, the C Level contacts within the organization as well as where the organization is headquartered.
  • Accurate Data
  • Filtering ability
  • Intuitive interface
  • Limited search capability
  • Outdated contact info
  • No app
Great for searching a territory for specific audiences and/or industries. Not so great if you want to export a list of your findings.
Little to no training. Very intuitive and makes sense. Just wish the search function was better.
Very satisfied. Adding in the parameters you want allows you to get the results you’re looking for.
We don’t use this in sales.
By filtering to specific industries you can target the accounts you are looking for and it is very easy to do so
Not sure about the company on the whole but I identified (in my first couple months on the job) an account that I will close that was in EAP but not in my company’s CRM.
Big impact allowing us to create marketing specific to the audience we are looking for
EverString is a bit more intuitive although Salesgenie does have an app.
500
Sales, Marketing
50
Minimal skills required
  • Find C Level team
  • Filter by industry
  • Geographically identify territory
  • Data integration into CRM
  • Creation of users preferred audience
  • Faster data integration
  • Allow single account data integration
Great product. Need better search capability and a mobile app
Not Sure
Not sure
  • Product Features
  • Product Usability
  • Vendor Reputation
N/A
  • Don't know
Not sure
I’ve had one support request that was addressed and resolved within 30 minutes
No
N/A
I was unsure of how to create an exportable list. I requested via the EAP chat now and was addressed quickly
  • Geo filtering
  • Creating Audiences
  • Search requires website URL
No
Can’t find one
Easy and seamless to operate
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Everstring to provide fit scoring for accounts and to find companies that would be a good target for our products based on modeling of where we have won etc.
  • Easy to use and integration with Salesforce and Bombora
  • Great customer support and help to ensure our success
  • Innovation in product and strong vision oh how AI can help B2B marketers
  • Comprehensive and accurate data
  • Would love to see more options for filters, ways to create lists and export them without having to manipulate in Excel
  • Integrations to Marketo
Everstring is great for marketers who want to find companies to target, for scoring leads based on a fit model and provides deep intelligence on accounts for the sales team.
Not too much. The team did great with onboarding us and is really intuitive to use in the interface.
So far very happy with the results to help us identify high fit accounts.
Everstring is core to our ABM strategy to identify high for accounts we can target along with intent data from Bombora it's a win-win.
The team sees info about accounts righ in Salesforce and doesn’t have to go out to other sources. It’s a big time saver. It’s also cut down time significantly in choosing target accounts.
It’s changed the dynamic between sales and marketing when doscussing good fit accojnts since we have a strong data source to rely on now!
We chose Everstring for their market vision, strong product and approach as a partner for marketing and sales success.
15
Marketing, sales and sales Development
1
Marketing ops
  • Account insights
  • For score for leads or accounts in Salesforce
  • Predictive fit model for finding new accounts to target
  • Prioritization of accounts for ABM
  • Used it to help prioritize large tradeshow lead list
  • Real time use for lead or account scoring in conjunction with Marketo or Engagio
Seen value realized
No
  • Product Features
  • Positive Sales Experience with the Vendor
Experience with the vendor in evaluation and their persistence in a non-pushy way
I wouldn’t change a thing
  • Implemented in-house
No
Change management was minimal
  • Getting users set up in Everstring and Salesforce
  • Not uploading lists correctly
Spend time thinking about how you want to use the scoring data.
  • Online training
  • Self-taught
It was helpful
It was easy to learn with a little explanation from our Customer Success Manager.
Just right - balances best practices and our specific needs
Trust their team!
No - there is no facility to customize the interface
N/A
No - the product does not support adding custom code
N/a
Nothing to note
Haven’t had any issues
We had someone leave our company who had managed Everstring and after I found myself in need of help several times and the Everstring team was responsive, helpful and consultative. Great customer experience!
  • Publishing data over to Salesforce
  • Uploading a list and scoring it
  • Seeing the criteria used in the model
Intuitive and haven’t had any major issues
Hasn’t experienced any issues to doubt reliability
No problems
Had very good experience when using it
Bombora was totally seamless. Salesforce was easy to connect as well.
Not yet to my knowledge
  • File import/export
Been simple
Nothing to note
Super consultative, persistent but not pushy, fun! They built a relationship.
Been amazing partners
Yes
No
  • Additional functionality
  • Enhanced features
No
No
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