ZoomInfo Operations

Formerly OperationsOS / RingLead

EverString is still in the beginning stages of adoption by the sales team so it's hard to quantify the ROI currently. I can say that it does make the sales team work more efficiently.

It has brought sales and marketing closer together.

Using EverString has helped me generate more qualified leads - through its ES intent topic as we are attacking more enriched opportunities.

Higher number of leads, opportunities, and ultimately more deals. This all stems from the prospecting, which narrows down the list of who we are going after to have better use of our time targeting the right people.

It has made 0 impact.

EverString has really fostered a working relationship between Marketing and Sales. I think there is a feeling of work smarter, not harder.

Speeds up the prospecting process, allowing us to find valuable contacts/accounts faster, and we can fill our pipeline easier as well.

EverString has acted as a catalyst to our sales funnel. It makes it easy for us to quickly expand a base prospect list, and to find some key details about specific companies. This eliminates our need to connect with others/research on our own manually for different companies to pursue.

Not really sure.

It has helped us with our ABM strategy by defining what a good account looks like and assigning those accounts to our sales team. It has not yet impacted our funnel other than finding accounts we were unaware of before.

EverString is currently the main source of leads for our team so it has greatly impacted the sales funnel. We are strictly focused on outbound leads at this time because we need to redo our website and have not been able to generate inbound leads because of this outdated website issue.

(Speaking from the Sales perspective) EverString has definitely impacted our results in a positive way on the Sales team. Since fully implementing the product, we have seen a big boost in the number of meetings booked by the SDR team. As a result, there has been an increase in the number qualified leads as well.

EverString has been able to help me structure my outbound prospecting better and help provide more relevant content during the sales cycle, thereby bridging the gap between relevant marketing material and the buyer's journey.

Everstring isn't having a big impact at the top of the funnel. Demand generation is still targeting a broad audience to create engagement for our sales team to follow up with. Everstring is more impactful from an ABM perspective, to identify top accounts and prioritize them for sales. The intent data has had some help in terms of directing our content team on what topics to focus on.

Number of quality leads, opportunities - successful
We manage our territories independently and do all the marketing solo.

Our AE's are not wasting time by having conversations with bad fit accounts. our SDR's are prospecting a much higher quality pool of accounts. The lead flow is similar but our lead quality has improved.

Not sure how to track that at this time so I cannot answer this for you.

We just implemented measures to capture this.

It did create a few leads but lots of room for improvement. I have described them in previous questions.

We're definitely reaching higher quality and better fit accounts with EverString than we did before. We're able to quickly research a new industry we want to penetrate and then craft quality content for ABM efforts with the data we get from EverString. Sales And Marketing alignment has improved since we adopted EverString because Sales can see exactly why Marketing selected the accounts and it has helped us build better cadences and campaigns around the data we captured.

As of yet, we have seen no change however we will be fully implementing this soon and be able to update this with how much our pipeline has improved.

It has helped us populate Salesforce fields that otherwise would have to be filled manually making it possible to run useful reports.

EverString has helped us improve the quality of our target accounts lists and ideal customer profile. Through that improvement we have seen increased deal size, faster sales qualifications and an increase in accounts worked.

That question is still one I cannot answer with tremendous accuracy at the moment. The cohesion between our marketing and sales team is a work-in-progress and it is too early to determine if EverString has directly contributed to an increase in leads, opportunities, and deals. At the moment, I would have to say it has not helped our cause in any of those departments.

Not applicable to our situation at the moment.