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ZoomInfo Operations

ZoomInfo Operations
Formerly OperationsOS / RingLead

Overview

What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is ZoomInfo Operations?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is ZoomInfo Operations?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo Operations Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo Operations Screenshots

Screenshot of Transform, which gives users the ability to standardize record fields to keep data navigable.  Normalize enables users to clean formatting and keep data consistent. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task.  This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of record assignments, routed to the right owner for sales or marketing motions. Any Salesforce object can be routed: Leads, Contacts, Accounts, Opportunities, and Cases Advanced Workflow Rules enable users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo Operations Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo Operations Competitors

ZoomInfo Operations Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo Operations.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo Operations are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(209)

Attribute Ratings

Reviews

(26-50 of 114)
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August 16, 2019

EverString Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Support. The customer success manager is great. He regularly reaches out to let us know about upcoming product updates or other events that may have an impact on the way we use the solution. He is also good at addressing questions on a one-off basis, which is much appreciated.
  • Identifying revenue. I've worked with Hoovers, OneSource, and InsideView in the past. All tools just pull data from D&B for revenue. Everstring does seem to take that a step further by analyzing a variety of sources. There will always be issues with the data, especially in regards to private companies, but Everstring does do a better job than other SI tools I have experience using
  • Salesforce Integration. It's good for identifying prospect accounts and contacts because all the fields that Everstring populates are immediately available when I create a report with Salesforce.
  • Updating Account Info with Feedback. Sales reps are constantly looking at other sources to determine whether or not an account assignment is valid. Everstring would benefit from that information as well. There would need to be a way to easily submit that information to Everstring for review.
  • LinkedIn integration. When you are creating territories or resolving a dispute regarding account assignment based upon public information, there are so many resources that an individual can look at. I've worked at companies in the past that base territory assignments on employee count. To this day, I have not seen a more reliable source than LinkedIn for identifying that information.
  • Explaining Intent scores. I think the Intent scores are great, but I don't necessarily understand how they are identified. If I did, I could likely use the information in a more effective manner.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • You're easily able to find companies that aren't in your CRM and are in your ICP.
  • It allows sales reps to find similar companies to our best customers.
  • EverString's implementation process was not well organized and was confusing for my team. My team had to do a lot of work to get this up and running, and we feel like the customer success manager could have been more attentive.
August 16, 2019

testing EverString out

Hanna Davis | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Finding new contacts for our companies.
  • Finding new companies.
  • Being able to "enrich" data -- meaning finding data for contacts that we upload into the system.
  • We have more options for intent topics.
  • The platform was really hard to understand in the beginning. More training would be helpful.
  • UI could be improved. For example -- because I was not an admin, I was unable to complete the in-platform training.
August 16, 2019

EverString

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Finds the revenue of the company.
  • Finds the address of headquarters.
  • Gives us an estimate on how likely it is that the company would need a financial software.
  • Sometimes the revenue doesn't match up properly.
  • There could be differences in the mailing and billing addresses.
  • ESrevenue is very general (ex. 500M-1B).
Kadin Stephens | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The user-friendly interface makes it really easy to get the hang of looking up various things and getting the information you need.
  • Appealing website design. Saved lists are easy to navigate and modify.
  • Building a list of companies and/or contacts is seamless.
  • Known tech-savvy regions should be added to the search function. i.e. Silicon Valley.
  • When finding contacts, you cannot distinguish what person is at what location.
  • Whittling down a list by NAICS codes is not always helpful. When selecting strictly manufacturing codes, companies that provide only software still slip in.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Surge list: it helps pinpoint which companies are considered hot topics.
  • List building: you can build a list of companies, filter it, then save it, and even have a notification sent to you when it's ready for consumption.
  • The reports/analytics that you provide should be interactive. We should be able to see not only what industry each company falls under, but it'd be nice to also drill into the industry to see the specific companies.
August 15, 2019

An impressive tool!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The ability to search by intent is amazing and incredibly useful.
  • There are plenty of unique filters to help narrow down your searches.
  • Being able to search for companies and pull updated contacts all in one place is great.
  • It would be great if EverString also included a massive directory of local small and medium-sized businesses.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Target users based on products they are currently using. This helps determine if a potential customer is a good fit for us.
  • USA Contact lists: we have clearbit reveal on our website to determine which companies are engaging on our site, but that's only at an account level. Everstring is able to provide us contact (company list upload) so we can find the right "active buyers" to reach out to via sales.
  • Being able to filter by job title and department allows us to find the decision-makers at a target company.
  • Contact lists are only available in the USA currently; adding to EMEA would be great. Might be a compliance/security thing though.
  • Sync with salesforce is buggy; we want to add in new contacts to our salesforce from EverString (minus duplicates) there is a "don't show contacts in my CRM" feature, but it does not work properly. When I applied this filter to a contact list, there were a bunch of duplicates already in our Salesforce. Added more work in having to remove them ourselves. Hopefully, they fix this issue.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Identifying accounts. As an Account Development Rep, the world of acconts is endless and you don't know who's shopping.
  • The contact information could be more up to date. Sometimes if there are new employees, it takes months to get updated information. Also, there aren't as many direct dials as other contact providers.
Marco Martinez | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Shows intent.
  • Great company info.
  • Shows Like customers with a similar profile.
  • Keep Expanding company lists.
  • Not much to say on improving, great product.
  • Sometimes accounts in Salesforce don't pull up in Everstring Salesforce plugin.
Jennifer Yugo, PhD, SPHR | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Client support: Andreas, our account lead, is always available, positive, eager to help and engaged around our business, and moves action areas to others on his team.
  • Competitive pricing.
  • Intuitive User Interface.
  • Speed-to-Implementation: we were up and running within a week of executing the agreement.
  • Time-to-maximizing the system to results.
  • Understanding how EverString's contribution integrates with the processes and plans that make sales happen: we use their data to take action and the two are interlinked.
  • Ease and swiftness of identifying top contacts who are most likely to become engaged leads.
August 14, 2019

EverString Review

Meredith Chandler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Relevant news articles.
  • Provide Intent data.
  • This might be an SFDC integration thing, but providing more detailed time stamps for the specific search would be helpful.
  • Provides who in the organization did the intent search so I am not targeting the incorrect lead.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tracking intent.
  • The plugin with Salesforce always has a more palatable description of the company.
  • Comparable companies.
  • Since we mainly use EverSting for intent it'd be nice to see changes from one week to the next.
  • Would be nice to see one company's historical data in intent.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Keyword search/filtering.
  • List building.
  • Sales self-service.
  • Issues with scoring only 50% of accounts.
  • Model building is based on a CSV file and you don't know what levers or inputs are actually influencing the model.
  • No real-time contact validation/verification.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Account enrichment
  • Technographic insights of your key acounts
  • Fit scores to help prioritize accounts
  • Additional coverage - they only map to approx 40% of our accounts given we're in SMB
  • Better & richer technographic insights whenever possible
  • Stronger contact info/insight.
August 13, 2019

So far, so good!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Verified information
  • Trending search data
  • Personnel changes
  • User interface
  • All-inclusive pricing
  • Search data could be a little more granular - for example, offer the ability for us to see when contacts are searching for our competitors.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
  • The intent is very spot on with EverString.
  • The list of the companies is very broad, from all types of industries.
  • Targeted customers.
  • What the numbers mean are not entirely understandable in the intent part.
  • We have contacted some clients who were supposed to be using Community Clouds and they were not using it in reality.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Account selection - finding look alike accounts
  • tech stack information
  • filtering capes to pinpoint accounts
  • contact level data. Found that the data was very inaccurate when compared to the source they claimed they used it from
  • Exporting specific contacts ( was an issue in the beginning, was fixed over the agreement)
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