Experian Marketing Solutions

Experian Marketing Services uses data and insights to help brands have more meaningful interactions with people. Advertising has become smarter and more personalized and Experian aims to help set new standards in data management, usability, and measurement in this new environment.

Being able to identify customers is the first step to data-driven advertising, so Experian Marketing Services helps identify the user's customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.