Facebook Pages Manager for Social Marketing Hub
My team uses Facebook Pages Manager to create, schedule, and publish our social content on both Facebook and Instagram. We also use it as …
Meta Business ManagerFormerly Facebook Business Manager / Pages Manager
Overview
What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…
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Popular Features
- Facebook (48)8.181%
- Content planning and scheduling (49)7.070%
- Mobile access (47)6.969%
- Audience targeting (46)6.060%
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What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
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- No setup fee
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- Free/Freemium Version
- Premium Consulting/Integration Services
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- Tech Details
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What is Meta Business Manager?
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
Meta Business Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.
Reviewers rate Facebook highest, with a score of 8.1.
The most common users of Meta Business Manager are from Small Businesses (1-50 employees).
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- Business Problems Solved
- Pros
- Cons
Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely on this platform to organize and improve multiple clients' pages and locations, allowing them to effectively track progress and categorize each client. The ability to add other users, including clients, promotes efficient collaboration and communication within teams. Solopreneurs find value in using Facebook Business Manager to manage multiple projects, such as podcasts and personal brands, as it provides separate and efficient interaction with fans and potential clients. Additionally, the ad service within Facebook Business Manager allows users to effectively market their projects and reach their desired audience. The all-in-one platform is highly appreciated by users for its features like post scheduling, statistics checking, retargeting pixels utilization, and engaging with message senders. Furthermore, the tool consolidates messages and comments from both Facebook and Instagram, making it easier for users to respond to customers and maintain a professional image. This enhanced organization of messages and comments, along with the ability to mark them as follow-up needed or done and keep track of counts, enhances productivity and customer service. With its user-friendly experience available on both computers and mobile devices, Facebook Business Manager offers flexibility in managing social media activities on the go. It is widely regarded as an effective tool for scheduling and publishing social content on Facebook and Instagram, creating paid ads based on specific objectives, managing non-profit organizations' posts, centralizing management of branch location pages, gaining comprehensive insights into content health and trends across organizations, managing multiple brand pages while preventing overlapping content, assisting social media departments in managing accounts and analyzing data efficiently, driving sign-ups for conferences/webinars/products through paid campaigns, supporting team members in different roles with content creation/analytics/direct messaging avenues, simplifying the control of multiple businesses through a centralized platform for marketing/advertising/public information distribution, maintaining a social media presence across different locations for a nonprofit hospital through collaboration between staff members in different countries, and sharing the stories and work of organizations, particularly for nonprofits and businesses in Kenya. Facebook Business Manager has also been found useful by solo business owners for keeping track of page activities and maintaining an online presence. Additionally, users appreciate the option to manage events, job postings, and appointments through this platform. With its comprehensive suite of tools for monitoring page performance, tracking post reach and engagement, comparing successful posts for future content strategies, interacting with the audience, gathering information, devising strategies to meet customer demands, creating an online profile and gaining visibility quickly,
Efficient Navigation and Easy Access to Pages: Many users have found the organization and easy access to pages on the back end of Facebook Business Manager highly valuable. They appreciate the efficient navigation and easy access to necessary information, which streamlines their workflow and makes it easier to manage their account effectively.
Helpful Notification Features: Several reviewers have praised the extensive and helpful notification features within Facebook Business Manager. They find these notifications valuable in staying updated on important activities and developments within their account. The notifications ensure that they don't miss out on any crucial updates or events, allowing them to stay on top of their business.
Collaboration and Delegation Made Easy: Users appreciate how easy it is to add and manage other users within Facebook Business Manager. This feature allows for efficient collaboration and streamlined workflows. Being able to delegate tasks and responsibilities enhances productivity, making it easier for team members or interns to work together effectively.
Unresponsive Customer Support: Several users have expressed frustration with the unresponsiveness and difficulty in reaching customer support. They have reported delays in receiving assistance and described the support provided by the company as terrible, with unhelpful responses and rejections of petitions without explanation.
Complicated Interface: The interface of Facebook Business Manager has been criticized for being complicated and difficult to navigate. Users have mentioned trouble finding what they need and suggested improvements in terms of simplicity and ease of use. Some users found certain features, such as invites and Facebook Insights, particularly challenging to locate.
Constant Updates Without Prior Notice: Many users have found the constant updates and changes made to Facebook Business Manager without prior notice to be annoying. They expressed a desire for better communication from the company regarding updates so they can adapt their workflows accordingly.
Attribute Ratings
Reviews
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Score 10 out of 10
Vetted Review
Verified User
Facebook Business Manager is the best platform for managing campaigns for Instagram and Facebook. Although there are other, non-native, or direct alternatives to Facebook, we only use Facebook Business Manager. Not just for campaign management and administration. Specifically, Facebook Business Manager provides us with information on the performance of the clients' advertising, to carry out the best budget management, and design campaigns adapted to the objectives of our clients.
- Campaign management for Instagram and Facebook.
- Provides information on the performance of clients' advertising
- Budget management and design campaigns adapted to the objectives of our clients
- Do not exceed the maximum of the clients' budget
- Improve the platform for digital marketing agencies
- Improve budget management, specifically budget sharing by users
My company manages over 40 business Facebook pages and we use FBM to manage the platform for these clients. While FBM helps in some areas, it can be clunky to use from a smartphone which hurts our team when we are on the go and seeing clients and need to make a post or use the app to make an update in the content.
- Easy to access.
- Easy to navigate on desktop.
- Difficult to use on smartphones.
- Needs a search feature when managing multiple pages.
April 28, 2022
Great Back-End Tool!
Score 7 out of 10
Vetted Review
Verified User
I use Facebook Business Manager to organize, keep up to date and improve about 15 various clients' pages and their multiple locations. It's an important tool to be able to categorize each client and their locations and know exactly where they each stand in terms of needing improvements. It's also a helpful tool to be able to add other users so that the clients themselves can gain access too.
- Organizes pages on the back end well.
- Has lots of features when it comes to notifications.
- Easy to access and add other users.
- Customer support does not respond to requests.
- Gaining access to a page when it isn't claimed yet is way to difficult.
- The updates and constant changes being made without a heads up is annoying.
November 23, 2021
How can any online business function without it?
We use Facebook Pages Manager to create, schedule, and publish our social content on Facebook and Instagram. This would include static posts as well as videos which form part of our social posting timeline as well as a basis for creating paid Facebook ads to drive objectives like video views, website visits, and lead capture.
- It's relatively easy to create a video post adding a custom thumbnail and subtitles
- It's easy to check a post drafted by another team member before publishing
- The insights on each post is also easily accessible and easy to understand
- The video subtitle tool is very clunky and hard to use
- We have had instances where we cannot upload a subtitle file as we usually do
- It would be great if we could have a way to add buttons on a post for our page timeline as we do for paid ads (e.g., learn more)
September 03, 2021
One Degree of Professional Separation
We utilize Facebook Pages to manage our business page. Our Marketing Communications team uses it and some of our Member Services managers have access as well. We've found that it doesn't make sense to give additional departments access so we're able to act as the liaison if need be. It's convenient to have all Facebook business interactions separate from personal account elements and all in one place.
- Convenient
- Separate from traditional Facebook App
- Insights
- Ads Manager is a separate app
- Suggested times for posts
- Wish business pages had an option of subscribing to other businesses pages
July 01, 2021
Faebook Pages Is My Marketing Hub
I'm running multiple projects at one time - 3 different podcasts and my own "brand" as a composer - and the highest profile place to market all of those is Facebook Pages. [Facebook Pages Manager] allows me to interact with fans or potential clients separately and efficiently, and the ad service is laser focused.
- Targeted Ads with flexible price points
- Creates a "fan page" for your product or service
- Allows you to update people on current products/episodes
- Better control of data
- They need to do a better job at flagging false information
- More tools for stopping harassment
I use Facebook Pages Manager to manage different business pages for different businesses I run or manage. It's a central hub for moving back and forth between pages and managing their settings.
- Manage pages.
- View traffic insights.
- Communicate with clients/visitors.
- New complicated interface.
- Too many useless features.
- Harder learning curve.
May 21, 2021
Facebook Pages Manager Review
Facebook pages manager makes it easy to see the multiple pages I manage for various businesses. It’s easy to use, easy to coach others on, and simple to organize content. It saves time and energy by allowing me to plan posts far in advance.
- Organization
- Scheduling
- Content library
- If an admin is removed from the page, I’ve found that the posts they have scheduled do not post. This has been frustrating for one of the clients I set up pages for.
I am a solopreneur, and have a Facebook Page for my small business. Facebook Pages Manager allows me to schedule posts, check stats, have a pixel for retargeting, and chat with those who send me messages. Because Facebook is the primary social media platform referring traffic to my website, it's helpful to have all of this in one place.
- Stats and insights, to have data to back up assumptions and actions.
- Scheduling posts, which is helpful when you can't always post in real time.
- Messenger, which allows me to interact directly with potential customers.
- Roles, which allows me to assign an intern to help manage the profile.
- Ads, which allows me to target and advertise to potential customers.
- Pixel, which connects my Facebook data with my website.
- It's so complicated! I always have trouble finding what I need, and some of the data is really hard to read and interpret. I know I make use of very little simply because of the time, effort, and brainpower it takes to sort through it all.
- I'm not quite sure why they moved post scheduling here. It was much, much simpler when you could do it in the feed rather than in Pages Manager.
- They are so hard to contact if you need answers from the company. Everyone complains about that constantly. You feel pretty much out of luck if you actually need to reach them.
- I appreciate the fact that they are always updating and innovating, but I wish they could streamline and improve base offerings before adding more bells and whistles.
- I haven't really tried the Ads feature because it seems really complicated. I've boosted posts before, but that's it. I'd probably get help if I needed to run an Ad campaign.
March 10, 2020
Profitable and easy for small business owners!
I have used Facebook Pages manager for promoting my insurance business. It allows me to interact with my audience with the free app. It allows me to gather information and see what my customers want and help devise strategies to meet demands. It is used solely by myself, as I am run a solo business currently. It allows me to keep track of page activities which is extremely helpful.
- Page Activity
- Writing updates that instantly appear on page
- Adding videos and pictures to posts
- Showcasing precise numbers
- Sometimes there are hangups on insight functionality
February 26, 2020
Facebook Pages Manager is a Great Way to Manage a Team to Moderate Your Company's Facebook Page
I use it regularly to manage several pages we have on Facebook. Some of the other members of our team also use it. It solves our problem of needing more than just one person to have access to our FB pages to update them and keep our followers up to date daily.
- Keeps private message sent to the page all in one place.
- Switch back and forth quickly between multiple pages.
- When using the regular FB app, sometimes it forces you to go to Pages.
- Sometimes it's easy to get lost between which FB app you're in when it moves you from one to another (FB to Messenger to Pages, etc).
December 12, 2019
Facebook Pages Manager is the way to go!
It consolidates the Facebook and Instagram platforms for messages and comments. It is easier to respond to customers as the company rather than mistakenly responding with your personal Facebook. It keeps, counts, and organizes messages and comments allowing the option to mark them as follow-up needed or done once completed. I really enjoy that I can use it on my computer as well as my devices. It is very user friendly. I really do not have any negative feedback at this time.
- It can be used simultaneously on your desktop and your mobile device.
- It easily allows you to respond to the customers as the company, quickly and easily.
- The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
December 12, 2019
A Must for Social Media Managers
Facebook Pages Manager is managed by the Marketing Department and mostly by me. We use it to keep track of paid campaigns for our one Facebook page and our ads target people to sign up for conferences, webinars, virtual events, and other miscellaneous products.
- Easy to use dashboard
- Insightful reporting
- Reporting sometimes hard to understand
- Sometimes feels like there are a lot of steps to get to the data you need
December 11, 2019
Great for start-ups and freelancers alike
I help small businesses set up their Facebook Pages and use Facebook Page Manager to get the best use out of their page and get the most potential viability.
- Helps to schedule media posts.
- Targets audience.
- Nothing, it's a pretty straightforward tool and is user-friendly.
December 11, 2019
Easy to learn and important for fundraising
We have a small staff, and I'm the only one who manages our page. We have a Facebook presence to interact with current donors and fans, reach out to new people, spread the word about what we're doing, put a human face on our nonprofit, invite people to events, and connect with people in meaningful ways.
- It's user-friendly, so all sorts of businesses and nonprofits can use it without much experience.
- Advertising is a cheap and effective way to get your message to lots of people.
- They keep trying to push options that I don't want to use. I want to keep it simple.
- Why did they move the feature of scheduling a post to a completely different place? Now, if you've already set up a post and decide to schedule it for later instead of posting it now, you have to recreate it in a new section called Publishing Tools. It seems like a waste of time.
November 21, 2019
Live your life while seeing your business thrive!
As someone who is often on the go, Facebook Pages Manager has been the greatest tool for managing our social media throughout the day. Our hospital is a nonprofit hospital for children with staff members located between the US and Kenya. Our founder may make a post to our social media while living in Kenya but then I can maintain our social media from the United States through the Facebook Pages Manager app! It is primarily used by myself and the Social Media Communication's manager and by the hospital founder who creating the posts. Not only can I respond to comments and messages while on the go, but Facebook Pages Manager also offers a variety of tools to monitor the development of your page. It tracks the details of your account under the tab "Page Insight" giving information such as how many people your posts have reached and post engagement. Can compare pictures and posts showing which have been more successful in engagements in order to in the future decide what type of posts should be made. These are the most frequent tools we use within the app, but it offers even greater than that as well. It gives the option to manage events, job postings, and appointments for your business through this app. If this was something that would be of use for our organization I do believe it will be a great tool. As a children's hospital located in Kenya, we depend so highly on social media to share the stories of our precious children located at our hospital. This is how we represent the children and inform the world of our work. Facebook Pages Manager is part of what allows us to share our story!
- Tracks page insight such as posts reach and engagement allowing us to determine which type of posts in the future would be the most successful.
- Quickly sends notifications for all new comments and messages allowing for quick response.
- Multiple tools to help you succeed in your business through social media such as posting jobs available, tracking appointments, and creating events.
- Notifications do not always line up with a new post. May receive a notification saying there was a comment, but when you click on the post, no new comment will appear. Typically within the hour, it will the reappear or with trying to "refresh" the page multiple times it may then appear.
October 30, 2019
Streamlined Management of Multiple Facebook Pages
We utilize Facebook Pages Manager as part of the digital/social media arm of our campaign. We use it to post content on our candidate's public figure page, and his campaign page, as well as run advertisements. It also allows me, an administrator on those pages and several others to manage posts and advertising from a single unified dashboard.
- Facebook Pages Manager has a very user-friendly mobile app that lets me manage pages on the go.
- I can instantly post or boost images and/or video, and utilize the detailed targeting on both desktop and mobile.
- I have the ability to schedule posts when it is convenient for me so that page followers can get daily content.
- It has "page insights" that includes stats and analytics on the number of impressions, likes, and engagement my page content receives. I am able to see the progression over time and segment the time period for which I would like to view insights.
- The mobile app crashes occasionally, but not very often. I would say about 10% of the time.
- It is difficult to get approved to run certain types of ads, such as political ads, or if you want to advertise to a certain ethnic group.
- Dealing with customer service can be difficult. You have to contact support via messenger, and sometimes I am not sure if there is a person on the other end or its just AI software.
- It can be a little difficult to get set up for some users, but once set up it works pretty much as advertised.