In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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- Business Problems Solved
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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February 04, 2020
Yes...Facebook for Business
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
February 04, 2020
We really "LIKE" Facebook for Business
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
- Enhance the corporate brand.
- Interact with prospects and customers.
- Facebook Ads can take quite a bit of time to get approved.
- Facebook Live would be great if it were easier to use.
February 03, 2020
Facebook Business Manager - Under The Hood
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
- Facebook for Business - Hyper Granular Audience Targeting Settings
- Audience Building for Retargeting
- Virtual Absence of Facebook Support Representatives
- Ever-Changing Compliance Policies
January 29, 2020
Facebook for Business is digital marketing at its finest!
Facebook for Business is used to create targeted ads and boosted posts to promote the bank's products and services. It's also a tool for branding, given the ability to create social media posts and schedule content to share with followers of the bank's profile.
- Allowing a space to tell the company's story.
- Detailing the company's size, hours of operations, contact information, etc.
- The video publishing tool could improve its editing features.
- The Facebook for Business ad account could be a little easier to navigate.
As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.
- Reach new customers.
- Reach lots of customers.
- Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
- Changes to the interface and new features occur constantly and it's hard to keep up..
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
January 28, 2020
A great tool for multitaskers
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
- It's very easy to manage multiple Facebook business or ad accounts.
- The ability to add multiple users and control their access to accounts is great.
- I wish there was better integration with report building tools such as RavenTools.
- The menu can be confusing at times. A simplified interface would be more intuitive.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
December 11, 2019
Reliable tools for reaching new and existing audiences
We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
- Reach. Facebook advertising gives us access to both new and existing audiences.
- Creative. Facebook offers a variety of creative options, including video, images, and various placements.
- Targeting. Facebook's targeting options allow us to craft messages to specific audiences.
- Engagement. The engagement created from our advertising activity helps users connect with our organization.
- Software is occasionally buggy.
- Advertising policies are sometimes restrictive.
- Support for products not related to advertising is difficult to receive.
December 07, 2019
Honest Facebook for Business Review
I'm a small business owner in a rural area. My clients, business owners, want to have a Facebook page and run ads. This is one of the services I offer. I create and manage their Facebook pages and use Facebook for Business to help me mangers these pages and run advertisements on Facebook.
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
- The largest reach of any social media platform.
- Extremely robust marketing tools, specifically targeting in Ads Manager.
- Highly responsive support teams.
- Constantly innovating and providing new digital marketing tools to test.
- Significant user information database to inform marketing strategies.
- Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
- Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
- Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).
October 18, 2019
Facebook for YOUR business
We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
- Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
- The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
- If you want to delve deeper into the data, you can dig it out, export, and play around.
- Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
- The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
- I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
- There are bugs with displaying link previews, at least with Wordpress ran sites.
February 23, 2019
Use Facebook for your Business
We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.
- Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business.
- Our organization is using it for campaigns and videos for marketing.
- Create ads, posts photos, videos, organize and posts about events related to your business.
- Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.
February 21, 2019
Facebook for growth of business.
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
- Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
- Reporting of how many users have visited, seen your items/products.
- It can be connected with Instagram which is also a great platform for SEO or business purpose.
- Know about the behavior of your customers and find out what they want.
- Thorough tracking methods to see where the campaigns are falling short.
- Data leaking issues, security though facebook takes these very seriously.
- Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
February 13, 2019
Powerful and scalable advertising, but hard to master!
We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
- Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
- They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
- Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
- Gives you placements and different ad types so you can get the most out of it.
- Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
- Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
- Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
- More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
- Catalog management works fine but still misses many features to make our lives easier.
We used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.
- Allows you to upload current email lists and drive ads to them more passively than email.
- Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
- Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
- The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.
- The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
- Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
- The constant emails from their sales team to "help you improve" your results are a little much.
January 24, 2019
For small companies
Facebook for Business is being used by a single department. It addresses the need to guess how to properly market, or how to resolve issues within Facebook marketing, that we wouldn't necessarily understand without Facebook for Business.
- Self-Starters. It allows someone who has never used Facebook for their business to automatically jump right in without any issues.
- Problem-Solving. If you have a problem, it helps you solve those problems without having to dig and research.
- None
January 18, 2019
Insight into what your customers want and need!
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
January 15, 2019
Reluctantly Using Facebook for Business
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
January 09, 2019
Facebook for Business - Worth The Switch?
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
Facebook is a well known social networking site where the number of users is very large, which entitles it for a beneficial site for marketing. More than just social gathering place, Facebook has grown into a great marketplace where users can share and review products as well as campaign easily with family and friends. This helps our branding and has been helpful for the growth of our brand. Facebook offers its own form of advertising with Facebook ads, appearing in the feed of users, targeting potential audience and convert them to our customer. After using Facebook, our business growth has increased drastically from which our clients are very happy.
Benefits:
Benefits:
- Making Connections.
- Completing business goals.
- Branding.
- Spreading your products, campaigns among peoples.
- Branding, Campaigns become easy and growth of business increased.
- Easy to use the Facebook for Business panel. Well documented.
- Compatible with any device, can use anytime, from anywhere. It is easily accessible.
- Reaching to certain users who matter as well as reaching to users who are interested in a particular item, campaign or brand.
- Sometimes it gives wrong reports of campaigns. May be a technical issue.
- Takes too much time to start a campaign. It should be easy and fast to create a campaign.
January 07, 2019
Facebook for Business and nonprofits
Facebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different events and it allows us to even fundraise online through their portal.
- Brand awareness. Everyone knows Facebook and to be visible there its great!
- Ease of use. Everyone with a Facebook account can use it.
- Access to apps. More and more opportunities to connect and expand your reach through the platform.
- Connectivity to CRM's. Facebook uses its own platform but doesn't sync with any outside CRM.
- Blocking my own processor. I wish I could use my own payment/processor portal for donations or payments.
- Getting started. The setup and approval process is tedious and took too long.
January 01, 2019
Facebook for Business - connecting with users the easy way
Facebook has the ability to attract more customers and clients. It has the most number of users among all other social media products. The best part is users, customers can share posts on Facebook with their friends and family. It is well developed with lots of features like comments, share, likes, targeting best customers etc. The analytics regarding your posts, campaigns is great with the best reporting graphs and data. It has also helped with maintaining and building a brand reputation, trust with our existing customers. Facebook knows how to attract customers to your website by targeting potential users and redirecting them to your website and blogs.
- Reporting in different ways is a great feature of Facebook for Business.
- Generating leads, targeting potential customers, building trust with them.
- Since Facebook has the largest numbers of users, it helps to connect with them placing ads and posts between users feed.
- Boosts feature helps to boost your campaigns and ads.
- Connecting Facebook with Instagram like Instagram with Facebook will help more getting customers. Nowadays Instagram has more genuine users than Facebook.
- The number of fake users on Facebook generates misleads and reporting gets incorrect.
We are using Facebook for Business in our department for promoting our social media posts and getting visibility in front of our target customers. It helps us a lot in targeting the right audience and promoting our products to them and getting more sales.
- It helps me to create audiences for our ads so I can then reuse it in our campaigns or boosted posts. I love that feature.
- Also, it's great at providing reports and it's very helpful for me, as I need to report to my supervisor.
- I love how the campaign creation works. It's a very simple process but with very rich functionality.
- I also like the rules you can create to control your ads, e.g. spend more on this ad if the cost per click is below X USD.
- Sometimes there are some strange bugs related to targeting. But it's something random and usually gets fixed quickly.
- There was another strange bug when the spent amount on the campaign was showing zero, but the campaign was actually running, getting engagement, clicks and spending money. But it was also solved.
- Overall, nothing that serious to mention here. I like the tool and it helps me a lot in my daily job.
December 27, 2018
One of the larger eggs in our basket
We use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.
- Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
- Boosts SEO and web traffic.
- Nice dash that lets you measure success and make changes to strategy if needed.
- Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
- Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
- Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
- It's getting increasingly more expensive to reach the same audience.