Skip to main content
TrustRadius
Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

Read more
Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

58 people also want pricing

Alternatives Pricing

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(746)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(51-75 of 93)
Companies can't remove reviews or game the system. Here's why
Tyler Collum | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
  • The user interface was fairly intuitive.
  • The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
  • The ability to segment internal communication channels to multiple levels of distribution was a win.
  • The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
  • Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
  • The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
  • The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
If you are in search of a platform that is easy to build and customize, is quick to implement, and will allow you to easily communicate across a multi-level, multi-site, and/or multi-department business, I would start here.
Adam Montgomery | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
  • Facebook for Business gives users one single location to manage Facebook pages and ads.
  • With Facebook for Business, it's easy to give admin rights and assign roles to employees.
  • Facebook for Business is free--it does not cost any money to set up and start using.
  • Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
  • Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
  • Each person that is given admin rights will also need to be taught how to use the tool.
  • It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
With the popularity of Facebook and its number of daily active users, it's not possible for businesses to have zero presence on the platform. If your business has little to no presence on Facebook, then you can go without Facebook for Business as managing your content there should be relatively painless. However, if your business has different employees working on multiple Facebook pages and ads, then Facebook for Business is a must to help control and manage the work.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used by a social media team under editorial division. My organization is a media platform that has tried to go digital in the past three years. We have a really strong brand as a newspaper but lack of awareness to transition into online media. With Facebook for Business, we are mainly reaching out to our potential readers and attempting to increase awareness of our online existence.
  • Delivering news to existing readers: Facebook remains the biggest source for social media according to our Google Analytics. We have significant loyal readers on our Facebook page, which we manage with Facebook for Business.
  • Reaching out new reader base: We are growing as an online media platform and now have significantly more content compared to our newspaper. If our print readers are mainly businesspeople with more mature age, with Facebook for Business we can reach new and younger readers through ads.
  • Promoting the right content to the right people: As stated above, we have a lot of contents that are varying in its nature. We understand that every reader has their own preference, and Facebook for Business helps us target the right readers.
  • The ads management can be difficult to understand at first glance. It's also heavy to load, a big problem in Indonesia where the internet connection is among the slowest in the Asian Pacific.
  • Lack of transparency over ads pricing. There is no specific guideline as to what kind of contents or target audience will be more expensive and vice versa. We can only estimate the price through a lot of trial and error.
  • Policy on the amount of text on an image. Facebook for Business does not allow ads which contain more than 30 percent of text in an image. This is significantly counterproductive to the trend of infographics, which a lot of readers like and usually do well organically.
  • Changing algorithm. Facebook for Business always changes its algorithm in a way that pushes you to spend more money, which is understandable since their name is "business". But sometimes the changes are confusing and are not explained thoroughly.
  • Lack of transparency on how ads are reviewed. Sometimes it takes a day, which is a very long time for a news media.
It's suited for when you are growing your online presence. Everyone is on Facebook and Instagram and therefore Facebook for Business is the way to go for new business. It is also cheaper and easier to use than Google Ads. However, Facebook is having a lot of political troubles lately with its role in political polarization everywhere and mishandling of several data breaches. If your organization and business have certain stance or ethics on this, you might want to stay off from Facebook for Business.
Aaron Tucker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I used Facebook for Business to recruit employees and study participants for many jobs. I already had tons of fans, so getting them to work for me wasn't too hard! During just the summer, we recruited over 700 users to take part in paid studies for market research.
  • Finding the demographic you want is easy
  • Facebook practically does my job
  • Responding to users with Facebook for Business was awesome too. It even automated resume submissions.
  • For the first few tests payments seemed very difficult.
  • I wish facebook had better support and treated small business like people.
  • We were accidentally flagged and removed once, and then told, "oh it was just an accident, won't happen again," after losing tons of business. No reason. Super frustrating, and no accountability.
The few difficulties we had starting were nothing compared to the reward, and the small amount of work had to be put into it. Finding people interested in something is what Facebook is good at, and they give you that power for pennies. It works great if you do your homework, and learn what works for others!
December 20, 2018

Facebook for Marketing

Thomas Soerenes | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business for social media post management, ad creation and analytics as well as customer service through Messenger.
  • Helping to create posts or ads.
  • Scheduling posts or ads.
  • Providing analytics for your efforts.
  • Would love to see a content calendar function where you can see which days are missing posts.
Easy to schedule posts out weeks in advance. Easy to see who is talking about your company or brand.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
The company uses it to get static and video content out in front of our known and similar audiences with the focus on driving traffic and transactions back on our site. The marketing department solely owns and operates Facebook for Business. We create our audiences, work with our design team to develop the right creatives and get them set up, running and reported on quickly and easily.
  • Easily monitor and reply to comments and messages from our audience.
  • Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
  • Building out campaigns and managing the reach and spend is easy to do.
  • They can be quite pushy about getting you to spend additional money.
  • Analytics is a bit convoluted and can get hard to pull insightful data from.
  • Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
If you're not great at SEO it's a good tool to use to generate short-form content and drive traffic to your site. Sites that generate a lot of original content and build loyal audiences may not have as great a need to use Facebook for Business. It should definitely be a part of every marketing departments strategy but to what extent is more up to the individual companies needs.
Debbie Gillum | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Incentivized
We use it to manage all of our pages, run advertisements, keep track of spending on Facebook and Instagram, see the analytics and insights as well as to influence our upcoming marketing strategy. Facebook Business is used by the Marketing and Communications department. It helps us reach our audience that is on Facebook as well as Instagram. We can manage our Facebook information.
  • Gives you a lot of information
  • Advertising Tips
  • Shares best practices
  • Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
  • Inaccurate reporting, numbers are inflated
  • Difficult to understand dashboards
It's well suited for a medium to large size business that has multiple pages to manage or wants to invest a substantial amount of money into Facebook advertising. I'd say it's well suited for marketing or business professionals wanting to learn more too. It's less appropriate for a mom-and-pop small local business. I'd say it's too intimidating and difficult to understand. I think they would be overwhelmed by it and perhaps persuaded to spend money on ads that they don't need.
Miguel Brito | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As an event services company and as entrepreneurs, we believe that when you want to have a successful business you must have good tools to advertise your product. Currently, using social networks is vital to achieving the goal of reaching more people. If you can hire a service that is already proven in the market and know it works that is even better. That's why we decided to use Facebook for Business, because it helps us to position our brand and make it better known.

Currently, this tool is used by the marketing and communication team since they are responsible for attracting clients and communicating to them what the company does.

The results obtained is the interaction with the virtual community that we have created. There we share information and attract customers. This has helped us a lot because we have increased our sales and our income has improved.
  • If you have a company and you want your brand to be known, this tool will allow you to manage the settings of the page, publications, creation of commercials and metrics.
  • Provides additional features that are not available on Facebook, such as pixel swapping, catalog uploads, etc.
  • It helps you manage advertising on other social networks, such as Instagram. That makes you reach more people
  • It requires extra learning due to complex and inconsistent processes. This tool is not the traditional Facebook.
  • It has several errors or "bugs". Although Facebook works on correcting errors and improving the tool, some bugs usually appear daily.
This tool works very well when your company needs to be known in or conquer other markets. This tool is very useful because it allows you to reach many people through its online platform. That will result in an increase in your sales and profit.

Now, a scenario where I do not recommend this too is to make contacts. If what you want is to meet people and interact with them, there are other social networks that you can use and you will have better results.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used across multiple departments in my organization to support social media posts, interaction with students, and social media ads. The number of users fluctuates on a regular basis with users being added or removed from the account as they change roles. It allows us to provide access to those who need it without sharing passwords or giving employees full access to the organization's Facebook pages through their personal profiles.
  • Facebook for Business is great for managing comments and mentions for our page.
  • Facebook for Business allows us to create and manage our Facebook ads.
  • Facebook for Business supports multiple users and admins for our various pages and allows us to make changes fairly easily.
  • Navigating the various pages and functions of Facebook for Business is difficult unless you are using it on a regular basis.
  • Facebook for Business is really the only way that you can manage Facebook pages unless you give multiple users direct access to the page through their personal accounts.
  • It would be nice if Facebook for Business could be more easily accessed on a mobile device.
The primary reason that I would recommend Facebook for Business is that I have not found a good alternative. Given that it is created by Facebook, it allows you full functionality to manage Facebook pages and ads. Using third-party products often requires some workarounds or leaves us without the same capability.
Matthew Quinlan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
At my company, we utilize Facebook for Business to not only help to market our company, but we also manage other businesses and clients social media accounts and use Facebook for Business. By using Facebook for Business we are able to effectively post and market content to potential clients as well as extend our reach and the reach of our clients as they expand their companies. We are also able to track our results and specifically target areas we see that need to grow or have potential to expand.
  • I love the ability to easily target specific demographics and areas and I think that Facebook Business really does this well.
  • I also really like the ability to track my results very quickly and to see them in real time.
  • Setting up an ad campaign on Facebook really couldn't be easier, and I think that the interface works very well even on mobile devices.
  • There are times when I am unable to get tabs to load in the analytics so more consistency in the realm would be nice.
  • I also think it would be great to have a suggestion engine for targeting and for how best to target certain demos.
Facebook for Business is easy enough to use that even small businesses can take advantage of it. We help small businesses get set up on Facebook for Business and we also help them to manage their marketing. Because it is so simple to maintain and track it really makes it easy both for us and for our clients to keep track of what is going on and what we are working towards.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Facebook for Business as a tool to manage our dozen different locations throughout the United States. Each of our wholesale locations and showrooms has a listing on Facebook for Business to promote their location through social media posts and allow our customers and potential customers an easy way to contact us and find out pertinent information.
  • Manage multiple listings of physical locations.
  • Run ads or promote posts for specific locations.
  • Read and respond to incoming messages.
  • Facebook for Business has somewhat of a learning curve that can be difficult.
  • It seems Facebook for Business is always iterating and changing/updating the user interface which makes it sometimes difficult to find tools.
  • It can sometimes be confusing to know which listing you are managing if you are managing multiple listings in Facebook for Business.
I think Facebook for Business is the a must use tool for any business. The reality is that the majority of your customers are on Facebook, and it can be an incredibly powerful way to connect and stay in touch with them. If a customers looks for your business on Facebook and you have your business listed, they can find out basic information like store hours, specials, etc. and also contact you with questions.
December 19, 2018

Vital to Connect

Reagan Baird Edwards | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As the founder and director of 34:18 Ministries, I am the one who uses Facebook for Business. I use it to market to potential clients, manage and follow up with leads, create and connect with community, and set appointments. It addresses several business needs in one place, which I love.
  • Facebook groups
  • Sponsored posts
  • Setting appointments
  • My sponsored posts usually only get message replies from creepy guys who want to hit on me
  • The algorithms seem to keep changing, making it hard to understand how to most effectively market
  • It’s confusing to have notifications pop up on my regular Facebook app that open up the Facebook for Business app, especially when all the notifications don’t sync up with each other.
Facebook is already used by almost everyone on a personal level. Using it for my business is an easy way to connect personally to my audience.
Sam Goodwin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is playing a role on several marketing fronts for our company. First, it brings awareness and credibility to our potential customers. Second, it helps maintain and build a brand reputation with our existing clients. And third, we are using the platform to assist us in lead generation on the B2B side as well as B2C. The platform gives our business the ability to target past website visitors, and target specific demographics even within a certain geography.
  • Uploading existing customer list and matching to Facebook profiles
  • Targeting potential customers, lookalike audiences
  • Geographic targeting
  • The analytics can be too much of a distraction.
  • No option for a revenue share for sales, only pay-as-you go plans
Facebook for Business is very good at placing advertisements in front of the correct customers. It's also a good platform to share updates to those that have liked your business page. On the other hand, it can be difficult to get help with a successful ad copy that will result in a better conversion rate. We are always trying to improve our clicks to conversion, and there seems to be a lack of assistance on how you can improve that metric.
Aaron Nielsen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook for business is a fantastic tool that allows us to plan projects and communicate needs quickly and efficiently and immediately integrate our marketing strategies into the largest target marketing platform in the world.

Facebook for business has great guides and tutorials for getting the most use out of it, and ultimately is easy to use.
  • Facebook for Business gets communication right
  • Easy use for anyone, even people that aren't especially technologically savvy.
  • Easy integration into the larger Facebook world.
  • Making the front-end user interface look more like the home site would be a major improvement, especially when working with people who aren't technologically savvy.
  • Better guidelines for image sizes, specifically as things change.
  • Better guidelines for algorithm use.
It is a fantastic tool for communication and getting yourself out there on a low budget, but there is a lot of noise and ultimately you're bound to a particular format that may not be the best for your situation.

Take a look at all the options and see if it's right for you. I'm guessing it will be, but if you need custom functions, you'll need to look elsewhere.
Brock Ross | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We mostly use FB for Business for marketing purposes--particularly, we use the Ads Manager. The users at our company consist mostly of 2-3 of us who frequently work on marketing projects. The Ads Manager lets us set up groups and subgroups of our customers, lookalike audiences, specific regions if we're doing a physical event, etc. The rest of the Business manager clearly holds a robust feature set, but we haven't used it as much.
  • Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
  • A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
  • Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
  • This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
  • Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
  • There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
Facebook for Business is great for creating and distributing content that is strictly promotional. It's also great for keeping track of your followings' demographic information, as doing so on your own platform is time-consuming and leaves you open to User Privacy risks.

I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Megan Sullivan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Facebook for Business is used to manage our paid and organic social media. It is used by our Marketing Department. It allows us to monitor and control all of our Social Media.
  • Manages our Paid Social campaigns in a very organized way.
  • Allows for monitoring of our comments, messages and other interactions on our social media page.
  • Allows for easy management of Paid Social budget.
  • Share more detailed information on updates as they become available.
  • Allow the ability to import API feature without using Facebook App.
If you are managing paid and organic Social Media for a business, Facebook for Business is a must.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is currently being used across a variety of clients, in my case a travel and events client. We use it to firstly build brand awareness, as this can directly feed into our PPC campaigns and also to create leads and last touch conversions. Facebook's detailed targeting allows us to place adverts in front of users who have interests that directly correlate to our clients.
  • Facebook has a very good targeting segments, that allows you to target users who have interests that range from bicycles to specific universities, to the level of affluence a family / individual may have.
  • Variation in advert types, which range from a static image, video, carousel (multiple images) 360 videos and more, all of which have pros and cons and provide varying levels of engagement.
  • Retargeting works very well on Facebook. You are able to utilise CRM lists, visitors on site with its own Pixel and even users who have engaged with previous posts, all of which helps with planning for future campaigns.
  • I would like to see frequency caps for all types of campaigns, as, as far as I am aware, this is only available for Brand Awareness campaign types.
  • I feel if you want to upload multiple adverts at a time it can be cumbersome. I would like to see this improved with maybe room to upload multiple images in upload sheets
Facebook is well suited if you are a smaller or a lesser known company and you are looking get more brand awareness, to expand your horizons and audiences. With its various creative and targeting types, you can get the word out easily. It may not be so suited if you are a company that knows your audience may not be so suited to social media.
Steve Reger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to promote our brand and to generate new leads. It provides a lower CPC than other solutions while offering a more targeted message.
  • Provides us with the ability to focus on specific areas of the country and demographics
  • Can promote various events as needed
  • Works well with other platforms we use
  • Works well, really don't have any complaints
Any business where you're targeting a specific audience. Can be by demographics, location, income and etc.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is fantastic for building brand awareness it can generate a lot of engagement brand loyalty. Facebook is great for targeting different demographics and interests, with a wide network of users.
  • Facebook has unique targeting capabilities with the ability to target specific and rages interests and activities and likes and previous page engagements.
  • Facebook allows you to create unique remarketing campaigns based on previously converting audiences.
  • Facebook has a large reach and therefore is potentially able to generate a lot of revenue/awareness/engagement.
  • It can be very difficult to attribute performance metrics to specific campaigns ad sets and creative therefore impossible to accurately dissect and analyze the data.
  • The interface is not as fluid as it could be, quite clunky and in need of a revamp.
  • Unable to see the share of voice and competitor statistics.
Facebook is very good for a promotion lead Generation and brand awareness.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
As a digital marketing agency, I manage several accounts through Facebook for Business. Not only does it hold my own company's business page and ad account, but the pages and ad accounts for several clients I represent on a daily basis. The business manager app allows me to check in on progress at a glance, as well as drilling down into each account to see metrics.
  • The business manager acts as a hub for all accounts—both business pages and ad accounts.
  • The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
  • The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
  • It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
Unfortunately, I have to recommend Facebook for Business because it's quite literally the only option, and we all know that it's imperative for businesses to have a digital presence on the platform. However, I think a lot of updates are in order for the process to truly be user-friendly.
February 05, 2018

Facebook Ads

Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's used across the whole organization on a variety of small and big clients. Depending on what budgets our clients have available, we're using Facebook on a monthly basis. It helps new businesses reach wider audiences and get exposure. Increasing website traffic and specifically, sales have been very successful with Facebook advertising. The constant optimization of the platform, as well as all new features, launched help us deliver better content and get most relevant users to see our ads.
  • It gives many options when setting up a campaign to narrow down the targeted audience.
  • Offers many different ad types from a single image to carousels, which makes it suitable for different advertising purposes.
  • Creating a Facebook editor platform, which is downloadable and being able to upload things in bulk would be amazing and would save a lot of time.
  • Offering more performance analysis options on the dashboard.
Well suited for not so well known or new businesses, to get some more brand awareness and evaluate which audiences are the best for them to target. On the other hand, it's not as good when the budgets available are low, because advertising on Facebook is relatively expensive.
January 31, 2018

#1 social platform

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Facebook for business lets us reach a very specific demographic for each client's FB page. It's the biggest social platform and it offers the easiest targeted audience even with a limited budget. It's an easy platform to use, at least for the basics. The iPhone app also comes in very handy if a post / boost / ad needs to be adjusted.
  • Cost effective in reaching a targeted audience
  • Easy to use platform
  • Offers great insights - including comparisons to competitors
  • Can easily be shared with team and offers different access levels
  • Scheduling posts in advance offers an overview of coming campaigns
  • Keeps budgeting easy to track
  • The ever changing algorithms can be a challenge to keep up with
Most business can benefit from a Facebook page. It's the no 1 social platform we recommend, along with Instagram. The integration between the two works well too and ads can be shared on both networks. It offers great ROI if campaigns are targeted right.
Natasha Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It was developed in an effort to reach prospective customers nationally as well as globally in a much more efficient manner. I was the only person that used this platform to put our product in the spotlight to increase sales. It addressed the previous problem of having to manually compile call lists to reach out to law enforcement entities and present the benefits of the product to people with purchasing decision power. It also helped greatly by being able to post content relevant to the end user's typical use of the products through short creative posts including demo videos of the product in action.
  • You can create target audience groups based on a variety of selected profile indicators to compile robust lists of potential customers to share content with.
  • You can analyze the Facebook insights which include data analytics that reveal what posts, content, videos are working to gain attention, followers, likes and also what is not working, and also show when the best times of day are to post content according to when Facebook users typically viewed the content
  • You can create marketing campaigns including giveaways, raffles, surveys etc... to keep your audience engaged and also collect profile data.
  • You can create, publish and track ads in Facebook and decide how much to spend or see how much it would cost to reach your intended target audience lists.
  • You can also choose to not allow users posts, comments etc... without prior approval first.
  • Build a relationship with your intended target audience using engaging content that appeals to one of their primary emotions.
  • I would like to be able to break down the target audience selections even further.
  • Not being able to like user profiles can make it hard to find a particular profile again
  • Make it easier to sell right from the Facebook page itself
Appropriate: New business trying to put their services offered out there. Especially like recreational classes for children, adults, etc...Also, if there is a goal to reach out to people on national or an international level this would be the right place to start

Not appropriate: I'm having a hard time thinking about a scenario that would not be appropriate here and I am coming up short.
Tony Phan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used across the whole organization to manage all business Facebook fan pages and Facebook ads. This creates an ideal way to consolidate all user data/fan page data into one single platform. As a result, accessing and analyzing insight from the customer is a lot easier than before when we had to switch between fan pages just to view the data of that particular brand. Now we can view all of them and analyze them without taking lots of time to manage an individual fan page. It allows us to have more time for fan page content creating.
  • Great way to collect insight from multiple fan pages at the same time. Without Facebook for Business, it is time-consuming to collect data from your business fan pages for different brands, especially if the fan page belongs to a different account.
  • Integrated with Facebook Ad Account. Not only you have total control on the insight and content management, you can also have access to Facebook Ad Management to decide which Ad you should spend more on. It is like a command center for a fan page admin.
  • Fast way to have immediate access on analytic data on the customers. You can easily access demographic data of your audience and their engagement with the fan page. This is important to create effective content for your business's fanpage.
  • Complex interface. The interface is complex and shows lots of features that novice/new users are not familiar with and it is not clear where to find instructions or tutorials for using this so you will have to figure it out yourself.
  • Navigating content. Sometimes, it is hard to look for your content since you will have to scroll down to look for content that you post on the fan page. So if you have hundreds of posts, you might have a problem. It would be great if content search feature is introduced.
  • Comparing your page with competitors. It would be nice to have this feature so we can know how well the business is performing on Facebook compared to the competitor so we can perform better (for example: comparing engagement rate).
Facebook for Business is suited for a business with multiple brands that has multiple fan pages and there is a need of consolidating all customer data or comparing the data in order to have a better insight of the customer. Also, it helps with managing content across fan pages. If you have only one fan page, it is much easier if you manage it through the Individual fan page admin page so you do not get flooded and overwhelmed by the hundreds of features that you do not need when managing one fan page.
Anne Theriault | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Facebook for Business as an avenue to provide value to people who are interested in beginning a career online. I post my blog posts, as well as other articles of value. I also offer courses I have created and free tools to use to help people develop their online business.
  • Facebook for Business allows me to reach an audience that is specifically interested in what I have to offer.
  • Facebook for Business allows me to market products I have created through campaigns.
  • Facebook for Business is a great platform to reach my target audience.
  • Facebook for Business uses algorithms determining how frequent your posts are see by others. I think this could be tweaked or changed a bit to give posts more exposure.
  • Other than that one point, I cannot think of anything where Facebook for Business could be improved.
Facebook for Business is very well suited for online and offline business owners in order to communicate directly with their target audience. It enables business owners an extremely easy platform to advertise products, specials, coupons, promote campaigns and to give value to customers and potential clients.
Return to navigation