In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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Facebook Pages Manager is very slow and doesn't have the ability to manage multiple pages at the same time. The mobile version, while it does exist (vs. Facebook for Business not having one at all), is clunky and has a hard to understand layout. It also misses a lot of the functionality we need, like post scheduling and removal.
January 28, 2020
Smart move for small business owners!
- Buffer
Facebook for Business allows scheduling and tracking, as the scheduling software Buffer - the difference for Facebook for Business is that it provides more ease of tagging within the Facebook platform, and you can preview what your posts look like. The tracking/metrics are also way more detailed, and you can see when your particular audience is most active.
December 11, 2019
Reliable tools for reaching new and existing audiences
- Google Ads (formerly AdWords)
Facebook is my preferred platform for paid advertising for creating awareness with new audiences. Advertising solutions such as Google Ads are very effective at reaching customers who are late in the decision-making process and looking for a solution, but are less effective at reaching new audiences. Facebook provides tools for accomplishing this.
December 07, 2019
Honest Facebook for Business Review
Google Ads is too costly for the results. I like Twitter Ads and find they would best for getting music listened to. I've also used Spotify ads which are horrible and I will never use them again unless they change self-services ads formats. Nextdoor is a good place to run advertisements for local sellers.
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
- LinkedIn Marketing Solutions, Twitter Ads, Google Ad Manager, Google Ads (formerly AdWords) and Bing Ads
Facebook for Business provides some of the most cost-effective returns of any ad platform we use, at very high volumes. Its user database, ad formats and targeting options are unrivaled. However, the platform itself can be glitchy, and lately has been mired in social and political issues, which causes some difficulty in working with the platform from a business perspective.
October 18, 2019
Facebook for YOUR business
I truly believe that Facebook for Business is one of it's kind - Facebook's acquisition of Instagram proves that.
Using it is nearly unavoidable if you want to advertise online, or better said, it's worth giving it a try. You can research the basics for free, and use smaller test budgets to see if it works for you.
Using it is nearly unavoidable if you want to advertise online, or better said, it's worth giving it a try. You can research the basics for free, and use smaller test budgets to see if it works for you.
February 23, 2019
Use Facebook for your Business
- Twitter Ads, Google Ads (formerly AdWords), Dropbox Business, Skype for Business (formerly Lync), Udemy for Business and SAP Integrated Business Planning
Facebook can target more audiences as most people are on this social platform. Even Instagram also helped in promoting businesses similar to Facebook.
February 21, 2019
Facebook for growth of business.
Facebook is the largest platform with the highest number of users. It is more suitable to target new customers, than old customers. Facebook gives us the ability to target past website visitors, old customers, and new customers. Managing brands and campaigns is easy with Facebook and Twitter. You can merge all Facebook pages, ads and messages into one platform, no need to login to multiple platforms. There are lots of reporting features and plenty of API's for you to create your own reporting platform and make reports in your own format.
February 13, 2019
Powerful and scalable advertising, but hard to master!
- Google Ads (formerly AdWords)
We have used AdWords, but it's a different platform. In our case, we have more visual products and there's hard to find other scalable channels that let is contact new customers at the very top of the funnel.
Pinterest Ads could be a choice but they are very small in our country.
So, basically, that's why they are where they are: there isn't somebody as big as Facebook, with such a robust platform (for users and advertisers) that will let the scale of your advertising grow very quickly and so powerful.
Twitter Ads can be another option, but in our case, none of our customers use it, so...
Pinterest Ads could be a choice but they are very small in our country.
So, basically, that's why they are where they are: there isn't somebody as big as Facebook, with such a robust platform (for users and advertisers) that will let the scale of your advertising grow very quickly and so powerful.
Twitter Ads can be another option, but in our case, none of our customers use it, so...
Depending on your target audience Facebook advertising is a powerhouse, especially when advertising direct to consumers. Each platform has its advantages, but I have always found the most success between Google Ads and Facebook for business. Bing Ads often doesn't have a comparable reach and LinkedIn Marketing Solutions can be expensive and provided limited results in comparison to Facebook or Google Ads.
January 18, 2019
Insight into what your customers want and need!
Because I am more familiar with Facebook and Instagram, I have to say they are much better than using things like Twitter Ads & Google Ads. I produce niche products, so Google Ads doesn't bring me to the top of SEO with all my competition. Further, I don't really like Twitter so I don't find it to be conducive to create ads and find there is no ROI.
January 15, 2019
Reluctantly Using Facebook for Business
Facebook has the people, and therefore it wins the comparison against the other social platforms, but there are some options to have similar advertising on other networks. Google's YouTube platform is a viable option, but still doesn't quite hit the same audiences in the same mindset as you find on the Facebook properties.
Simply, we use Facebook due to the audience size.
Simply, we use Facebook due to the audience size.
January 09, 2019
Facebook for Business - Worth The Switch?
- Hootsuite Pro, Buffer and Sprout Social
As a social media page platform, Facebook for Business feels like a half-baked product that really needs more attention. Facebook for Business just does the job without doing it exceptionally well. It is not where it needs to be to compete with other paid-for services. Buffer, Hootsuite and Sprout Social all do social media management better, albeit without access to the Facebook Advertising platform.
January 07, 2019
Facebook for Business and nonprofits
- Skype for Business (formerly Lync), Zoom and eTapestry
Facebook has allowed us to have an open way to communicate with our community and people that want to learn more from us. We needed a platform to share information and communicate upcoming events and content and now we have a super easy way to do it.
January 01, 2019
Facebook for Business - connecting with users the easy way
Facebook has more users than Twitter and Instagram generating more leads than those. It has a unique way to connect to users, targeting required audiences, look-alike new customers. Facebook does have more fake users which create fake leads and effects revenue. Facebook may take a lot of time to learn its dashboard but it worth learning.
Facebook for Business is a much better platform and overall our advertising efforts had better results on Facebook than on Twitter.
December 27, 2018
One of the larger eggs in our basket
We use a variety of touch points and Facebook for Business is one of them. You can't be everywhere, but you do have to spread your resources so you are overlapping and reaching your target markets on various outlets. This is one of the places we feel like our money makes an impact on our conversion rates.
December 26, 2018
Facebook for Business is right for many (but not all).
We decided to go with Facebook for Business based almost exclusively on the familiarity factor both from a building/admin perspective as well as from a user perspective. Ultimately, this has such a strong pull towards simplicity of use and implementation that it would still be the best reason to pick Facebook for Business today.
December 26, 2018
Engage More Efficiently on Facebook
When it comes to marketing on Facebook, there is no other better tool than Facebook for Business. It is the internal tool built by Facebook to help businesses use the platform. Because of this, there is no need to sync or try to integrate another third party tool to your organization's work on the platform.
December 22, 2018
Facebook: Still the face of Indonesian internet today
- Taboola and Twitter Ads
Facebook for Business still has a huge lead over other platforms since in Indonesia, Facebook is still the number one social media or website for that matter. A lot of people get their news from Facebook instead of going directly to news outlets, hence it makes more sense to promote our contents directly through Facebook for Business for the time being.
December 21, 2018
Facebook for Business. It did my job for me.
Just for finding users to run our projects, we used many products, from Mturk, User Studies, Prolific, and Respondent. All of them gave us instant users, but no private communications, or opportunities for future work the way Facebook does.
December 20, 2018
Facebook for Marketing
December 20, 2018
Facebook for Business Quick Review
Depending on the goals of a campaign Facebook for Business can be the best channel or the worst. It's not overly expensive and sizable reach is achievable. The scale in which you can target a large (or small) audience is easy and only Google is comparable. The quality of the audience is below what you can expect to find with AdWords or LinkedIn Marketing, with LinkedIn being one of the most focused. That being said, LinkedIn is more highly targeted but limited in size. I've used this mostly for B2B initiatives but can be very good for B2C if you have a good content development strategy.
December 20, 2018
Facebook for Business: They know what you need, you don't
I wouldn't say I chose to use Facebook for Business, I'd say Facebook forced me to use it. When you have a growing business or multiple pages or start running ads, you are pretty much forced into using Facebook for Business whether you want to or not. And not a lot of outside affordable tools integrate with Facebook for Business so it's one of the only options out there.