In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(26-50 of 93)Companies can't remove reviews or game the system. Here's why
February 04, 2020
Yes...Facebook for Business
- Positive ROI on business objectives.
- Lower social ad spend compared to Google Ads.
February 04, 2020
We really "LIKE" Facebook for Business
- Positive ROI with our Facebook Ads campaign.
- Great results for employee recruiting.
February 03, 2020
Facebook Business Manager - Under The Hood
- Greater than $400k in ROI within 100 days of investing $1,500 ad spend - Financial Advisors.
- Sustained ROI from retargeting campaigns, month-over-month during 2019 - Orthodontic Services.
January 29, 2020
Facebook for Business is digital marketing at its finest!
- Using the polling widget can help gauge where people stand on a particular service and lead to more acute and dynamic business strategy.
- We've adopted giveaway contests, compelling followers to review the bank, and offer feedback for a chance to be entered into a drawing.
- Positive impact on growing brand awareness.
- Hugely positive impact on driving ecommerce sales.
- Positive: able to see analytics
- Positive: able to save time by having access to multiple accounts
January 28, 2020
A great tool for multitaskers
- Through Facebook ads we were able to increase our brand awareness by 25%.
- We grew our Facebook social media engagement by 65%.
January 28, 2020
Smart move for small business owners!
- Ease of use for small business owners.
- More inquiries about services from Messenger.
December 11, 2019
Reliable tools for reaching new and existing audiences
- Significant lift in reach for our content.
- We've grown an email list from 1,000 to 15,000, primarily through our activity on Facebook's platform.
- Increase in donors for our non-profit.
December 07, 2019
Honest Facebook for Business Review
- We no longer run video ads on Facebook because most people will not listen for 30 seconds.
- I mostly use Facebook to run ads that help bring people to my clients websites.
- I do like Facebook ad demographic sections. The suggestion page is very good.
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
- Facebook almost always provides a positive ROI for both our business, and our clients, in terms of advertising on the platform.
- There have been occurrences where, due to glitches or mistakes in the platform, our ads were served and we were charged for invalid traffic; however, this is almost always rectified later (as far as we know).
- It is unfortunate that small businesses are being restricted and penalized on the advertising platform, while politicians and the large corporations funding them are not; these scenarios also make our clients less inclined to advertise on the platform.
October 18, 2019
Facebook for YOUR business
- Facebook for Business is a highly customizable tool and has barely any competitors if you look at its complexity.
- You can read all the know-hows on how to set up an account the right way, and experiment.
- One of many networks, Facebook for Business, and the ads manager within that has its given CPC rates, that with the right settings, it can bring a good ROI for advertisements.
February 23, 2019
Use Facebook for your Business
- It targets audiences that are not on platforms like Instagram, Twitter etc.
- We cannot send promotional emails to everyone if we don't have their email address, but with Facebook, we can now target a different audience.
February 21, 2019
Facebook for growth of business.
- The growth of a business is faster and smoother.
- Increase in the number of customers.
February 13, 2019
Powerful and scalable advertising, but hard to master!
- Definitely has a positive ROI with increasing sales, but beware because it's not easy to measure on every stage of the funnel (how much does an ad in the very top of the funnel should be accounted for on a sale?). Attribution is hard sometimes.
- Managing is expensive and time-consuming. So far we haven't been able to find any solution to automate this. We are using automatic rules but you still need to be on top of things (considering how much budget we are spending on this).
- Beware on Facebook suspending your account. As I said before, the suspension was completely unjustified (they ended up activating it again) but don't over-rely on this platform because they just don't care if you spend your money there or elsewhere. They just don't give a damn about the customer (you).
- Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
- This is a great platform to build new audiences or grow existing ones.
- Building audience segments via pixel tracking is a huge win for this platform.
January 24, 2019
For small companies
- We've had a higher return on investment due to Facebook for Business.
January 18, 2019
Insight into what your customers want and need!
- I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
- The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
January 15, 2019
Reluctantly Using Facebook for Business
- We are able to get inexpensive leads using Facebook for business, helping our bottom line.
- We are able to get our message out to a larger number of people with a relatively small spend.
- Sometimes we end up spending money for digital advertising without a clear picture of where it went and who was able to view it.
January 09, 2019
Facebook for Business - Worth The Switch?
- Facebook for Business has helped us manage teams and communication better and in turn helped our business establish itself on social media. This in turn has helped us increase our sales-per-customer ratio.
- It has also helped us protect our key profiles and brand image on Facebook as we can easily assign and remove users from specific pages and accounts as needed.
- Getting new clients and customers easily.
- Branding, running campaigns easily, promoting your products.
- Report on old and new campaigns using Gantt charts.
January 07, 2019
Facebook for Business and nonprofits
- People can identify with our organization all the time.
- Access to our content and information is crucial and now it's everywhere.
- We can answer questions quickly and people know it's us.
January 01, 2019
Facebook for Business - connecting with users the easy way
- Generating more targeting customers generates more revenues.
- Reporting of leads generated through Facebook.
- We use Facebook ads a lot in our digital marketing strategy and it helps us get more people interested in our fashion products and buy them.
- It also helps us a lot in terms of saving time, as it has improved the campaign creation, audiences, and other commonly used features a lot.
- Reporting feature also helps me save a lot of time, as I was doing all that manually before, but now I get the job done much faster and better.
December 27, 2018
One of the larger eggs in our basket
- We heavily promote our brand without actually selling through our ads. I feel like Facebook is a great place to get exposure and keep our brand fresh in their mind for when they are shopping. It provides another touch point for us.
- Everything is transparent online. It can be hard when you have disgruntled customers that blow up social media. We used to worry about the negative impact that would have but we actually find it to be a positive. Being open, honest, and responding quickly to our "haters" really helps build our reputation and keeps people coming back to our brand.