In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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Product Details
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- FAQs
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(76-93 of 93)Companies can't remove reviews or game the system. Here's why
April 19, 2017
Facebook For Business is a Must!
- Has increased visibility for select clients by over 1000%
- Has increased sales and registrations for events for clients by 200:1 ROI
- Makes it easy to manage your businesses Facebook prescense.
- The billing issues actually caused us to lose time to set up ads.
April 04, 2017
Facebook for Business is what every business needs!
- Has boosted sales.
- Has boosted traffic to our site!
March 23, 2017
Use Facebook for Business for top-of-funnel marketing
- Facebook for Business gives us a sense of legitimacy.
- Facebook for Business enables us to connect with a lot of our foreign users through the messaging app. A lot of our users outside of the US use Facebook for contacting businesses instead of email or calling the office.
- We're able to share content directly from our website, helping us with top-of-funnel marketing.
March 23, 2017
Give it a whirl
- Slight return on investment. Just started using it - haven't used it enough to measure.
March 23, 2017
Facebook for Business Why Use Anything Else?
- Incredibly positive impact.
- Has helped me grow my business tremendously especially integration with GoToWebinar.
- Unfortunately there are negative trolls out there and the more you put yourself out there you open yourself up to their negativity but that is just part of doing business.
- Allowed me to have a global reach and grow my global audience.
- Since Facebook for Business is free, any positive impact is an ROI. It doesn't take much time to learn how it works and there are plenty of help articles and tutorials. I would say it is well worth using.
- Facebook for Business has helped me to run and manage marketing campaigns on multiple Facebook pages with ease.
- Facebook for Business allows for multiple user management for Ad Accounts and Page admins.
- Increase of Blog Visitors
- Understanding the funnel stage of e-commerce sites (view product, add to cart, purchase)
- Increase of email list
- Some campaigns do better than others, depending on our usage.
- Facebook for Business has gained us exposure we wouldn't otherwise have gotten.
- We would use it more if the cost was less.
March 15, 2017
Facebook for Business - Regina McGrath Review
- With businesses typically leveraging Facebook multiple times a day to share updates with their audiences, it can be easy for social media managers to get comfortable with their posting routines and overlook many of the social network’s less-talked-about features.
November 22, 2016
Why you should use Facebook Business Manager for b2b
- 60% improvement on CPA vs. alternative platforms due to lower CPCs
- Positive ROI from re-targeting campaigns
- #2 platform for awareness & reach
November 21, 2016
If you're thinking about advertising on Facebook, Just do it!
- Increased lead generation for overall online marketing.
- Increased brand awareness.
- Increased website visits.
Score 7 out of 10
Vetted Review
Verified User
- The reporting difference between FB data and our internal data seems to be more off than for any other comparable ad channel we use.
- Customer service is tough as chat is the only option. It also occasionally goes down which can create challenges. Always dealing with a new customer service rep versus other services like AdWords where we have one dedicated rep.
- The channel in general has a huge audience but traffic intent is much lower than AdWords and other targeted marketing channels.
Score 10 out of 10
Vetted Review
Verified User
- Facebook's ad targeting is incredible. Perhaps second to Google, but not by much. I've generated fantastic ROI with every client who has used Facebook Ads.
- Business Manager has been a revelation for agencies. One account to manage a large amount of clients is critical.
- For the basic social media manager it can be cumbersome to access page notifications and messages via Business Manager instead of through the page.
May 03, 2016
No reason not to use Facebook for Business
- Facebook for Business has helped me to make a business connection to people that I am connected to on my personal timeline - people that didn't know about my business.
- Enabled me to use this platform as a paid service for helping my market for my clients.
- Helped my clients form new relationships and follow up on leads.
- From an Agency standpoint, Facebook for Business has certainly increased employee efficiency in managing ad campaigns as well as page content creation and management.
- Since we use it as an agency we have seen lots of positive impacts. One of our clients is a casual sit down restaurant. Facebook for Business has helped them spread the word about a new location through the ad manager tool. On top of that, the insights tool gave us great information on what post where performing.
- We've seen positive impacts for e-commerce clients as well. We work with a client who previous to bringing us on board had run very limited advertising. After giving us access to their page through Facebook for Business, we were able to increase sales by 300% just by utilizing Facebook ads.
April 13, 2016
Facebook for Business- You need this.
- Faster and cheaper lead generation.
- Better customer service provided for online customers.
- Easier and more scale-able marketing campaigns.
- Higher quality of lead generation.
October 27, 2015
Overall, I really like Facebook for Business!
- Facebook for Business has been a great tool to help us increase our upgrades during a sale. By creating a custom audience, we can target our existing members to make them aware of any sales or promotions we have.