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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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Pricing

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(746)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(26-50 of 93)
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Lee'Ann Burgess | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used to create targeted ads and boosted posts to promote the bank's products and services. It's also a tool for branding, given the ability to create social media posts and schedule content to share with followers of the bank's profile.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
Rachel Moenning | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to reach new audiences with our content and invite them to participate in the mission of our organization, as well as to ensure that our content is effectively reaching the people who are already connected. Through Facebook's targeting options, we're able to conserve ad dollars and target our messaging to specific audiences to help connect them to the content that is most relevant for them.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I'm a small business owner in a rural area. My clients, business owners, want to have a Facebook page and run ads. This is one of the services I offer. I create and manage their Facebook pages and use Facebook for Business to help me mangers these pages and run advertisements on Facebook.
Austin Voigt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.
RANDHIR KUMAR | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
Santiago Valdés | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.

Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
Adam Lumley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.
January 24, 2019

For small companies

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is being used by a single department. It addresses the need to guess how to properly market, or how to resolve issues within Facebook marketing, that we wouldn't necessarily understand without Facebook for Business.
Mandy Cramer | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
Benjamin Hale | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
Nathan Sichilongo | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook is a well known social networking site where the number of users is very large, which entitles it for a beneficial site for marketing. More than just social gathering place, Facebook has grown into a great marketplace where users can share and review products as well as campaign easily with family and friends. This helps our branding and has been helpful for the growth of our brand. Facebook offers its own form of advertising with Facebook ads, appearing in the feed of users, targeting potential audience and convert them to our customer. After using Facebook, our business growth has increased drastically from which our clients are very happy.

Benefits:
  • Making Connections.
  • Completing business goals.
  • Branding.
  • Spreading your products, campaigns among peoples.
Steven Senft | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Facebook was first only used for us to put up events and share some basic information. We have now opened it up to all of our staff members so we have organic content being posted constantly by either our staff or our community members, people can ask us questions, we share photos of different events and it allows us to even fundraise online through their portal.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook has the ability to attract more customers and clients. It has the most number of users among all other social media products. The best part is users, customers can share posts on Facebook with their friends and family. It is well developed with lots of features like comments, share, likes, targeting best customers etc. The analytics regarding your posts, campaigns is great with the best reporting graphs and data. It has also helped with maintaining and building a brand reputation, trust with our existing customers. Facebook knows how to attract customers to your website by targeting potential users and redirecting them to your website and blogs.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Facebook for Business in our department for promoting our social media posts and getting visibility in front of our target customers. It helps us a lot in targeting the right audience and promoting our products to them and getting more sales.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business in our branding efforts and for our retail store's sales campaigns. It is currently controlled by our marketing department. We use it to promote marketing campaigns, inform customers of notable news concerning our company, and also post feel-good messages that highlight product but don't "sell" anything.
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