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Meta Business Suite

Meta Business Suite
Formerly Facebook for Business

Overview

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…

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Recent Reviews

TrustRadius Insights

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly …
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Pricing

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What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Meta Business Suite?

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.

Meta Business Suite Integrations

Meta Business Suite Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.

Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(746)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.

In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.

Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.

Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.

Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.

Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.

Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.

Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.

Attribute Ratings

Reviews

(76-93 of 93)
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Chandler Elmore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is implemented across multiple client media buying profiles. We use it with any client that knows about Facebook and might have a valuable audience on the platform. It addresses the need to reach very niche groupings of people. One of the things that Facebook does well besides segmentation is that it is also very cost effective. With a small budget you can reach an interested, engaged audience.
Dan DiLorenzo | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business was being used in a centralized digital marketing team that supports multiple product teams within the organization. We set up the business account because we thought it would be easier to manage multiple ad accounts within one product.
Jordan F Shoaf | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to communicate with a wide array of people from other organizations to just your everyday average Joe. We also use it to get our products noticed on multiple sites rather then just our website. On Facebook for Business we are able to "boost" our posts so that whatever we post is noticed by the people we want to see it.
Mara Gordon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing department mainly uses Facebook for Business. Facebook for Business helps us reach a broader audience by targeting specific demographics and geographical locations through custom advertisements.
Susie Gasparovic MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Facebook to grow and engage my audience. I love to share my blog posts and other people's posts in order to provide value to my audience and also my clients and prospects. It is a great way to gain exposure and share ideas and best practices. It is a great way to showcase your work.
Andy Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We primarily use Facebook for Business to create and run multiple ad accounts. We have access to our clients' and partners' Facebook Business accounts. We set up ads and execute ad campaigns. We add and remove permissions for individuals on pages and ad accounts. We set up ad accounts and manage the billing.
Christos Shiatis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We are using Facebook Business on daily basis to manage multiple campaigns for our clients that run multiple campaigns on monthly basis. Facebook for Business is a necessary asset for them as they want to increase their audience, build brand awareness and generate leads. Unlike other advertising platforms, Facebook offers great insights and multiple campaign objectives which allow us tailor campaigns on our clients needs.
John Tribolet | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook for Business is being used by our organization as a supplement to our other online presences. As far as social media outlets go, we only use Facebook and Pinterest, which both bring in sales and traffic, but Facebook for Business has the most to offer, including shopping right from the Facebook page itself, with a good amount of flexibility.
Sungmin Song | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The corporate marketing paid social team uses Facebook for Business to advertise our products on Facebook, Instagram and the Facebook Audience Network. The main purpose is to reach our target audience based on custom targeting offered on Facebook.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Facebook for Business for marketing on social media. Marketing campaigns we use on Facebook for Business include: awareness, consideration and decision stages of the sales funnel. We use it mainly for lead generation purposes. Using sponsored ads we drive Facebook users to our landing page containing a form to access various offers.
Richard Kaiser | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use Facebook for Business to advertise to vacation rental home owners who might be able to use our marketplace. Facebook Audiences helps us create a targeted audience around this segment. This solves a real challenge for us as we have had a hard time finding other comparable marketing channels that can get this targeted for this select audience.
Zach Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
In my current role I use Facebook for Business to manage page notifications and ads for three pages currently. In previous roles I used Facebook for Business for the same purposes for 20+ pages.
Susan Leinen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I recommend Facebook for Business as a marketing platform for all of my non-profit and business clients. I recommend it for brand awareness, client relationships and finding and influencing influencers. I use it to market my own business and I also have contractors who use it to benefit my clients. It is a free tool that allows you to leverage content marketing to promote your services as a small or medium sized business or non-profit organization.
Anthony Boyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business to manage ad accounts and Facebook pages for our clients. Our Digital Media department is currently the only department to have access to Facebook for Business. We do this to limit the amount of "hands in the pot" while managing ad campaigns and pages. Facebook for Business helps us manage all our clients Facebook ad campaigns in one place with ease. It also allows us to manage their business pages all from one dashboard as well. Facebook for Business certainly helps me do my job efficiently on a daily basis.
Katie Bentley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We mainly use Facebook for Business across our digital marketing efforts. While our marketing department uses the platform the most, we have leveraged Facebook for Business to provide return for all areas of our business including sales, customer service and even billing. It is by far the easiest and most effective way we have been able to reach our targeted audiences. The platform is precise and it just works. Facebook has made so many changes in the last couple years and even the last 6 months to benefit marketers. They want the best marketer to win. And as long as you play by their rules of providing value to their users and produce the best quality of marketing tactics by their standards they will see that you do.
Destiny Brassfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Facebook for Business in our Marketing department, more specifically in our digital marketing team. This platform works for us. As a company that helps connect event hosts with entertainment or event services, we have a large variety of audiences that we need to target. Facebook allows us the ability to do this.
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