In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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Reviews
(76-93 of 93)Companies can't remove reviews or game the system. Here's why
April 19, 2017
Facebook For Business is a Must!
- Segmentation of audiences is what Facebook does better than a lot of other platforms. You can pick out who you want to see your ad and how they see your ad in ways that Google and the ilk cannot compete with.
- Cost effectiveness is also a big plus with Facebook for Business. You are able to place an ad and have it seen by more people than many other platforms.
- The ease of use and user experiance within Facebook for Business is something worth noting outside of its advertising capabilities.
- There are a lot of people that now use Facebook for Business. You should know the capabilities of Facebook before jumping into the business side of it.
- A lot of businesses think that Facebook is the only advertising tool out there because it is so popular. I would examine other platforms first before making the decisions with your own or your clients money.
- Facebook for Business helps if you're managing multiple accounts.
- You receive support from Facebook for Business account representatives.
- It allows administrators within an account to grant access to other users without connecting to them directly through their personal Facebook account.
- Billing was the biggest issue. We've since stopped using Facebook for Business because we couldn't assign a unique credit card to each ad account which was frustrating.
- The user interface isn't very intuitive and I feel that there's an opportunity for Facebook to step up its game.
April 04, 2017
Facebook for Business is what every business needs!
- Linking our shopify to Facebook has been great. its been a good way to get our products noticed on more the one platform.
- Ads are another thing we love about Facebook. We are able to boost them and get them in front of the correct people so our company and website are known.
- Easy to use!!! It is the easiest business tool that we have and that being said the fact that it's easy makes doing things on it fast so I can focus more on customers.
- The only thing I do not like is that when one person in the company creates and boosts something another person can not edit it or stop it, only the creator.
March 23, 2017
Use Facebook for Business for top-of-funnel marketing
- I like that we have a central page for our business.
- Facebook for Business allows us to connect with our audience like no other social media network or channel can.
- Having a Facebook page for your business gives your company validity and a sense of legitimacy.
- Not too long ago Facebook changed their algorithm where it's harder for businesses to reach their audience organically, making it more necessary to pay for Facebook ads.
- We get quite a bit of spam comments. It would be great if this was blocked better from Facebook.
March 23, 2017
Give it a whirl
- Offers online selling
- Gives you an option to share updates on your business
- Allows more than a user to utilize
- Business to Business
- Should have their own shopping cart and not have to purchase a third party [solution]
March 23, 2017
Facebook for Business Why Use Anything Else?
- The ability to do live videos.
- Easy to post your own blogs and share other people's blogs.
- Facebook ads are a great way to gain exposure and increase your audience.
- Facebook ads control center can be quite complicated, could be simplified.
- Quite difficult to copy an ad without having to do it all over again.
- It can get expensive to run ads for long periods of time.
- Facebook for Business is great for companies that need access to multiple pages and ad accounts.
- Facebook for Business lets you monitor and control your pages without having to sign into the consumer end and get distracted by your personal feed.
- Facebook for Business is great when working with marketing agencies or as a marketing agency on behalf of your clients.
- They just recently updated the user interface, but it still looks very engineer designed. It's not pretty or user-friendly. They could do a complete overhaul of it and make it look so much nicer.
- They can work on creating an app for phones and tablets. Right now I have to jump between several apps to accomplish what needs to be done.
- They could create better reporting. The graphs now are super simple and don't really provide the most important data. You have to visit several layers or pages to see the information you want.
- Lead Generation Ads - No need to worry about landing pages and email providers
- Targeting - One of the success factors of Facebook Advertising
- Detailed reports that allow you to troubleshoot the performance of your campaign relatively easy
- Limitation of ad accounts
- Character limitation on headlines
- Text limitation on images
- Facebook for Business seamlessly integrates into Facebook.
- Facebook for Business allows searchers to find my shop or individual products via search.
- Facebook for Business is easy to manage.
- I would like to see Facebook for Business randomly promote us to relevant groups at no cost as we are promoting Facebook for Business by our advertising.
- I would like to see a few more features as far as arranging info.
March 15, 2017
Facebook for Business - Regina McGrath Review
- Manage target audiences that are perfect for the business and/or the current marketing campaign.
- Provide weekly and monthly reports that help pinpoint what is lacking and what is effective in our current marketing posts and campaigns.
- Post scheduling that helps to avoid spamming on target audience’s feeds.
- Communicating with your clients over Facebook sounds friendly in theory, but some people may use your Facebook page as a venue to write offensive comments or post spam. A user might even post false allegations about your business on your page for anyone to see.
November 22, 2016
Why you should use Facebook Business Manager for b2b
- Customization and integration of the Facebook pixel is seamless.
- Power Editor is very efficient for bulk campaign operations.
- Facebook Custom Audiences is a game changer for reaching your target audience.
- Facebook needs to add a bulk upload feature.
- Account targeting capabilities.
- More user-friendly options for targeting in general. Current offering is too disorganized.
November 21, 2016
If you're thinking about advertising on Facebook, Just do it!
- Targeting - There are many ways to target the exact audience you need to market to.
- Reach - Marketers can market to a massive audience.
- Reporting - Facebook has a great reporting capabilities on ROI.
- Reporting features can be hard to use as is knowing what to look for.
- Notifications for various activity on your account are not streamlined.
- Training on how to improve the ROI on your advertising is not easy to see.
Score 7 out of 10
Vetted Review
Verified User
- Targeting a very specific audience.
- Creating and editing ads is very easy.
- I really like how they limit the amount of customization on an ad which reduces complexity from my standpoint.
- Clicks on FB ads in the FB UI seem much higher than the amount of clicks we see in analytics related to FB. At times this difference can be almost two times higher.
- Another problem with over reporting clicks is that it appears that reported CPC feels artificial and significantly lower than the true CPC.
- The Power Editor overall is great but the ease of use still feels to be lightyears behind Facebook's main campaign view or bulk AdWords editor tool.
Score 10 out of 10
Vetted Review
Verified User
- Consolidates page management.
- Allows for billing profiles to cover multiple ad manager accounts.
- Manage a large amount of different businesses and needs from one place.
- Setup is a slog. Especially when attempting to explain it to clients.
- The documentation is hit or miss. Often times it's difficult to find an answer to specific questions. The forums aren't active enough to provide enough answers.
- Navigating to the specific page you need takes some getting used to. It's easy if you know, but confusing if you don't.
May 03, 2016
No reason not to use Facebook for Business
- Allows for use of rich media including video, photos and links to blog articles.
- Includes your content in the newsfeeds of those who have connected with your Facebook Business page.
- Allows for relationship development through comments, likes, shares and emoticons.
- Allows for any user to participate and create as many business pages as needed and contribute as often as desired.
- Business Page content is not valued as highly for user newsfeeds as was previously.
- Organic search results aren't as highly valued as paid ads.
- It gets more and more complicated to use.
- Facebook for Business provides a dashboard where you can quickly monitor 7 day spend levels and basic campaign analytics such as reach and impressions. This makes it easy to log in and quickly view how campaigns are running.
- Facebook for Business makes billing easy. You can look at each client individually and break billing out weekly, monthly, or even annually. Having this ability truly makes monthly billing/reconciliation a breeze.
- The insights tool in Facebook for Business is extremely powerful. Having a dashboard where you can view your post, their targeting, reach, and engagement is vital to reviewing post success.
- There are some issues when you go through creating an ad in the Ad Manager. In some instances when you highlight a whole line of text and press backspace to delete the text, the ad manager refreshes and you lose everything you have worked on.
- While managing an ad campaign there are times when results and amount spent are blank, even though the campaign has been running. In most cases you can refresh the page and it appears. In rare cases you have to log out of Facebook and log back in.
- In very rare situations, ads will get approved and run for a couple hours then suddenly become disapproved. Usually a brief chat with a Facebook representative and you can get back up and running.
April 13, 2016
Facebook for Business- You need this.
- Targetting. It doesn't matter who your target audience is...Facebook for business is able to give you laser-focused targetting options.
- Analytics. Facebook for Business not only allows you to create all your campaigns in one place but after you launch, they will also spit back valuable information to tell you how well your campaign is performing.
- Retargeting. Facebook makes it super easy to retarget people who may not have opted in or bought your product the first time around with the Facebook pixel. With the pixel you are able to create different audiences based on who visited your website, your specific pages, and your landing pages and thank you pages. By leveraging their retargeting capabilities, you can see a significant jump in your ad campaign return.
- Because Facebook is ever-changing, their ad platform, ad policies, and the way they want marketers to use their platform is also ever-changing. Without paying close attention to details, it can be difficult to keep up and learn how to use these changes to your benefit. I think Facebook could provide more materials and even short courses that marketers can use to ensure they are getting the most bang for their buck. Especially around the recent facebook pixel changes.
October 27, 2015
Overall, I really like Facebook for Business!
- Creating an audience within Facebook for Business is very simple. You have the ability to create an audience based on demographics, based on interest, or even by uploading your own list. The custom audience feature is one of my favorites, we use it all the time.
- The campaign setup is really easy. It's a step-by-step process that you go through. I'm able to quickly create a campaign without feeling like I've missed information along the way.
- My main concern with Facebook for Business is the tracking. And this is a pretty big one, for any company. When setting up the campaign, through the main platform, you only have the option to track one pixel. The problem, there are some pages where you need to track multiple pixels. A checkout page would be a good example. For us, we have a 3-tiered pricing structure, so it would be helpful to setup a tracking pixel for each level. A fix we have found for this was to create a generic checkout pixel. This allows us to track the conversion values from a checkout, but we can't break down those levels.