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Meta Business Manager

Meta Business Manager
Formerly Facebook Business Manager / Pages Manager

Overview

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond…

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Recent Reviews

TrustRadius Insights

Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (48)
    8.1
    81%
  • Content planning and scheduling (49)
    7.0
    70%
  • Mobile access (47)
    6.9
    69%
  • Audience targeting (46)
    6.0
    60%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

6.1
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

5.9
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

6
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

6.1
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

6.3
Avg 8.5

Reporting/analytics

5.7
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

6.2
Avg 8.2
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Product Details

What is Meta Business Manager?

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Meta Business Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.

Reviewers rate Facebook highest, with a score of 8.1.

The most common users of Meta Business Manager are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(299)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Facebook Business Manager offers a range of use cases that have been praised by users for their effectiveness and convenience. Users rely on this platform to organize and improve multiple clients' pages and locations, allowing them to effectively track progress and categorize each client. The ability to add other users, including clients, promotes efficient collaboration and communication within teams. Solopreneurs find value in using Facebook Business Manager to manage multiple projects, such as podcasts and personal brands, as it provides separate and efficient interaction with fans and potential clients. Additionally, the ad service within Facebook Business Manager allows users to effectively market their projects and reach their desired audience. The all-in-one platform is highly appreciated by users for its features like post scheduling, statistics checking, retargeting pixels utilization, and engaging with message senders. Furthermore, the tool consolidates messages and comments from both Facebook and Instagram, making it easier for users to respond to customers and maintain a professional image. This enhanced organization of messages and comments, along with the ability to mark them as follow-up needed or done and keep track of counts, enhances productivity and customer service. With its user-friendly experience available on both computers and mobile devices, Facebook Business Manager offers flexibility in managing social media activities on the go. It is widely regarded as an effective tool for scheduling and publishing social content on Facebook and Instagram, creating paid ads based on specific objectives, managing non-profit organizations' posts, centralizing management of branch location pages, gaining comprehensive insights into content health and trends across organizations, managing multiple brand pages while preventing overlapping content, assisting social media departments in managing accounts and analyzing data efficiently, driving sign-ups for conferences/webinars/products through paid campaigns, supporting team members in different roles with content creation/analytics/direct messaging avenues, simplifying the control of multiple businesses through a centralized platform for marketing/advertising/public information distribution, maintaining a social media presence across different locations for a nonprofit hospital through collaboration between staff members in different countries, and sharing the stories and work of organizations, particularly for nonprofits and businesses in Kenya. Facebook Business Manager has also been found useful by solo business owners for keeping track of page activities and maintaining an online presence. Additionally, users appreciate the option to manage events, job postings, and appointments through this platform. With its comprehensive suite of tools for monitoring page performance, tracking post reach and engagement, comparing successful posts for future content strategies, interacting with the audience, gathering information, devising strategies to meet customer demands, creating an online profile and gaining visibility quickly,

Efficient Navigation and Easy Access to Pages: Many users have found the organization and easy access to pages on the back end of Facebook Business Manager highly valuable. They appreciate the efficient navigation and easy access to necessary information, which streamlines their workflow and makes it easier to manage their account effectively.

Helpful Notification Features: Several reviewers have praised the extensive and helpful notification features within Facebook Business Manager. They find these notifications valuable in staying updated on important activities and developments within their account. The notifications ensure that they don't miss out on any crucial updates or events, allowing them to stay on top of their business.

Collaboration and Delegation Made Easy: Users appreciate how easy it is to add and manage other users within Facebook Business Manager. This feature allows for efficient collaboration and streamlined workflows. Being able to delegate tasks and responsibilities enhances productivity, making it easier for team members or interns to work together effectively.

Unresponsive Customer Support: Several users have expressed frustration with the unresponsiveness and difficulty in reaching customer support. They have reported delays in receiving assistance and described the support provided by the company as terrible, with unhelpful responses and rejections of petitions without explanation.

Complicated Interface: The interface of Facebook Business Manager has been criticized for being complicated and difficult to navigate. Users have mentioned trouble finding what they need and suggested improvements in terms of simplicity and ease of use. Some users found certain features, such as invites and Facebook Insights, particularly challenging to locate.

Constant Updates Without Prior Notice: Many users have found the constant updates and changes made to Facebook Business Manager without prior notice to be annoying. They expressed a desire for better communication from the company regarding updates so they can adapt their workflows accordingly.

Attribute Ratings

Reviews

(1-25 of 49)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for managing your social media platforms not only via desktop/laptop but also via Mobile app. It is superior to all other programs out there as it was made specifically for these key marketing platforms. It gives you the ability to schedule in advance as well as work remotely.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
April 28, 2022

Great Back-End Tool!

Samantha Huskey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Facebook Business Manager is a great organizational tool that allows us to keep each access to each client and their locations under one platform. I appreciate how we can customize each page very easily and when we make edits they are accepted fairly quickly, which allows us to do our job effectively.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook Pages Manager is well suited to managing our Facebook and Instagram posts in terms of creating the post with all its elements as well as scheduling the posts to be published at the most effective times. Facebook Pages Manager also assists in establishing the most effective time to publish a post.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook Pages Manager is convenient if you need to check on your page's insights or posts immediately, but I get most of the same notifications and options from the traditional Facebook app. This app is great if you don't have the Facebook app for your phone or like the option of keeping things completely separate.
Rob Gokee | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Whether you're like me and have different shows you need to promote, or a company with a product to sell, it's almost impossible to market well without being on Facebook. [Facebook Pages Manager] allows you to separate yourself from your business, and creates a place to sell, market or promote whatever it is you're creating. In my case, I have 3 very different podcasts that each have a different audience, so being able to create Pages for all of them - for free - is a vital part of my marketing plan.
Adam Reiley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If your organization has multiple pages and social media platforms it manages (e.g., Facebook and Instagram), Facebook Pages Manager is a great tool for managing this in one place and monitoring performance. Be sure you use the insight tools to inform future posts!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think Facebook Pages Manager is well suited for all small business owners and marketing/social media management team of any business. I think is less appropriate for people that are not willing to use it consistently or that only have 1 page to manage.
Angela Heid | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I tried using Hootsuite in the past, but I found Facebook Pages Manager less cumbersome for what I needed to do. I don't need a lot of fancy features. I just want to schedule out posts, edit the posts for content or the schedule when needed, and understand what the engagement is.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Facebook Pages Manager is great when managing multiple pages, using Instagram with Facebook, and trying to advertise. There would be no need to use it if you have a single page you manage. This platform really is for the people with multiple pages, which could include personal pages as well. Great platform!
Score 5 out of 10
Vetted Review
Verified User
Incentivized
This product suffers from monopoly usage. If you want to use Facebook for ads or to promote your business, you [necessarily] need to use it. However, this [makes] that their support and usage are terrible and they are not willing to improve it. I would not recommend it but I am aware that there [are] no more options left.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Facebook Pages Manager is best suited for a company's Facebook presence for social media. It is well suited for any company that needs a company page on Facebook; it allows companies to share company events, offerings, and market to social media followers. I can not find a situation where it is less appropriate for any organization.
Kristi Porter | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
If you need to manage a Facebook Page, there is no alternative, so you're kind of stuck there. But just be prepared to sit and learn it. You can add and edit your Page pretty painlessly, but if you plan to do something a little more complicated such as run offers, create ads, assign roles, and more, just realize that it will take you some time to learn how to find and manage these tools, or you'll have to ask a friend or Google for answers.
Josh Peichoto | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's worth having a Facebook Page Manager for any business, especially businesses with multiple locations, a Facebook Page Manager for each is a great way to engage customers on the local level. It's almost a necessity at this point. Having all the Facebook Pages Manager in one central place makes managing them a lot easier.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is great for beginners who want to reach a particular audience and to have control over the content and accessibility through tablets or smartphones. It is quite simplistic and easy to get a hold of. Any new business owner or start-up company will easily get their business started and being able to connect to audiences they never thought they could.
Andy Fuller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Again, you really *have* to use this if you're managing a page for your company or organization, if only because of the comment moderation/blocking functionality. In addition, the messaging function can be an efficient customer service solution that yields benefits for brand reputation. Brands of all sizes can see benefits to using Pages Manager, even if many of the bells and whistles may not be suited for smaller organizations.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Facebook Pages Manager is great if you have multiple Pages on FB and need others to help manage them. You can change the roles of your other users in the app and add/remove people. It makes posting new content relatively easy as well. It's less appropriate if you literally have no FB Page that needs management or if you have no need for one.
Ashley Mumm | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It’s the only option out there for management of multiple pages so it isn’t really something you recommend based on preference. The Facebook platform has been very influential in the way online marketing is conducted and having a business page is a necessity today. It is well suited for businesses of any kind, though businesses with clients who frequent Facebook will see the best results in generating leads and potentially making conversions or sales. For myself, it was a placeholder online that replaced the need for a website right away.
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