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Brandwatch

Brandwatch

Overview

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their…

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Recent Reviews

TrustRadius Insights

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users …
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Reviewer Pros & Cons

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Pricing

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Pro

$800

Cloud
10k mentions

Enterprise

3000+

Cloud
Unlimited mentions or Queries

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Take your Brandwatch data anywhere: The power of the API

YouTube

Brandwatch is... More Simple to Use

YouTube

Brandwatch has... More Filters

YouTube

Social Media: Measurement and Reporting

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Brandwatch has... More Data Quality

YouTube

Brandwatch Experts: 1. Sentiment Analysis

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Product Details

What is Brandwatch?

Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.

Brandwatch Features

  • Supported: Proprietary listening technology providing quality data coverage
  • Supported: The most advanced, customizable charting and analysis functionality available
  • Supported: Unlimited users and a range of distrubution, sharing and permissions options
  • Supported: Flexible dashboards with over 25 different components
  • Supported: 30+ fully-supported languages, including Topics and sentiment extraction
  • Supported: Sophisticated demographic and theme analysis
  • Supported: Owned Twitter and Facebook channel tools
  • Supported: Automated, intelligent and custom alerting features
  • Supported: Bulk processing and automation of categorization and tagging

Brandwatch Screenshots

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Brandwatch Video

Brandwatch Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Digimind Social, Infegy Atlas, and MutualMind are common alternatives for Brandwatch.

Reviewers rate Social Analytics & Insight highest, with a score of 8.1.

The most common users of Brandwatch are from Mid-sized Companies (51-1,000 employees).

Brandwatch Customer Size Distribution

Consumers1%
Small Businesses (1-50 employees)9%
Mid-Size Companies (51-500 employees)20%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(149)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Brandwatch is a highly regarded social media monitoring tool that offers a wide range of use cases for businesses and organizations. Users have praised its ability to track and measure content on various social media platforms, making it invaluable for understanding consumer social media conversations and informing social and content strategies. The platform is widely used for analytics, competitive set tracking, social listening, research, and planning activities. It has also been lauded for its role in recognizing customer behavior on social media platforms and generating statistical results for future strategies. With its customizable and flexible features, Brandwatch is considered user-friendly for managers, analysts, and data geeks alike, making it a premier tool for understanding the statistical underbelly of the digital landscape in the PR and marketing industry.

Another popular product in the realm of social media management is Falcon.io. This versatile tool is highly regarded for its functionality in several key areas, including social media management, publishing, community management, social listening, and content measurement. Users have found Falcon.io especially useful for gaining insights into target audiences, managing and distributing social media content, monitoring social media buzz and sentiment around keywords, as well as optimizing ad spend based on trend analysis. The platform also enables users to consolidate scheduling and community management tasks across multiple channels. Additionally, Falcon.io provides unique target audience sets from listening query results, allowing users to run strong advertising campaigns on Facebook. Overall, Falcon.io has proven to be a valuable resource for businesses looking to enhance their social media presence and engagement with their target audiences.

Users frequently recommend Brandwatch for the following reasons:

  1. Exceptional Customer Service and Platform: Users speak highly of Brandwatch's customer service and platform, emphasizing its interactive and intelligent nature. They appreciate the tool's ability to provide great data visualization for analytical thinking.

  2. Extensive Research Capabilities: Users suggest utilizing Brandwatch for brand, consumer, and industry research purposes. They find it to be a valuable tool for effectively recording and analyzing comments and tweets.

  3. Strong Support and Onboarding Process: Users praise the reliable support provided by Brandwatch's team. The excellent support and customer success management are particularly appreciated. During onboarding, users recommend carefully considering the tagging schema and allocating sufficient time to learn the platform thoroughly, as initial intimidation gives way to an enjoyable experience with practice.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 6 out of 10
Vetted Review
Verified User
Incentivized
For modern PR, having a pulse on social conversation is a must. We use it to monitor conversation on topics, brands, competitors, and to identify trends and audiences that can inform both strategic planning and rapid-response. In practice, the analytics team does most of the work in the platform, but there are some generalists who are comfortable doing basic to intermediate tasks.
  • Slices and dices data by different keyword sets and visualizes it however you need it
  • Doesn't limit the number of queries
  • Allows for highly customized dashboards
  • Makes it easy to limit access based on user logins
  • Very steep learning curve- good luck training casual users on the difference between a query, a rule, a category etc
  • Lack of access to FULL historic data is a serious drawback- populating that data takes a minimum of 24 hours and incurs additional costs
  • Volume limits mean you may have to build your query to exclude mentions that may be useful in getting the full context of the situation
Brandwatch is great for ongoing monitoring using defined categories. It's brilliant at segmenting and displaying data how you need it, especially when you know what data you need and how you need to see it. It's not the best when you don't quite know what you're looking for, and when time matters - there aren't many good tools for quickly applying filters or using AI to identify patterns, though that's getting better as they continue to merge Crimson Hexagon technology, so I'd continue to watch this space.
  • I haven't mapped this to ROI but we couldn't offer a whole suite of services without it. Especially in modern PR, a platform like this is a must- it's table stakes at this point that you can do social media monitoring for your clients
20
In the PR firms I've seen it used at, there's typically a team of experts who do the tricky stuff like setting up complex queries and dashboards and then you have generalists who can pull information from an existing dashboard. Ideally you'd want everyone fluent in the platform, but it's a steep learning curve.
This is kind of a moot point now that they're in the process of merging, but Brandwatch is better at segmenting data, and Crimson Hexagon is better at finding the meaning/story/context in the data and doing it quickly. Both are useful functions and once they're completely merged they have the potential to be a super platform.

Talkwalker is buggy and I'd rather spend my budget on a better platform. If it was half the price it'd be a decent option for an operation with a low budget.
Brandwatch craps out sometimes. Pages freeze, data doesn't populate for hours. It's fine if you're not in a hurry but something to keep in mind if you're working in real-time. It's not as bad as Talkwalker but it's impacted timely delivery of work for me, and one of the first things I teach when introducing the platform is the process for closing out and re-logging in to see if it unfreezes.
This is a very difficult platform to introduce, especially if you want novice users to use it. The Boolean has a bunch of operators that could be less complicated and there's a ton of levels of complexity with the queries, rules, categories etc. Then you add in Audiences, and that's another level to figure out. I wouldn't recommend it to organizations that don't have a ton of bandwidth to devote to training and supporting new users. Inevitably the analytics team will figure it out, then everyone else will rely on them. If that's not how you want your analysts used, you need to implement/lead with this reality in mind.
Score 9 out of 10
Vetted Review
Verified User
Falcon Social is used as our central social media tool. We are planning, implementing and evaluating all our social media campaigns with it. Its strengths are the bundling of all social media channels. It is easy to work with and it makes it easy to work in teams. It also provides a lot of powerful tools to build Facebook landing pages.
  • Cooperative working.
  • Analysis.
  • Tools to create Facebook landing pages (drag drop).
  • Measuring could be a little bit tricky.
Falcon Social is perfect for teams. It is very easy to work with (drag and drop) and provides good and easy overview over all channels.
  • Increased efficiency.
  • More Leads in case of a better evaluation.
  • Tool to produce landing pages (Newsletter application/ Sweepstakes).
4
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