TrustRadius Insights
Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their …
Starting at $29 per month
View PricingOverview
What is Followerwonk?
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
Recent Reviews
Pricing
Target
$29.00
Cloud
per month
Multitask
$79.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Followerwonk?
Followerwonk Competitors
Followerwonk Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
Audiense are common alternatives for Followerwonk.
The most common users of Followerwonk are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their social media strategies. By identifying the most active times for followers on social media, Followerwonk allows users to target their messages more effectively, optimizing tweet timing to maximize reach. This tool is particularly valuable for boutique agencies in improving clients' Twitter presence and finding relevant followers. Followerwonk assists in reaching the target market and increasing both reach and influence. It is often used alongside other social media monitoring and management tools by digital marketing and content teams, providing deeper insights into clients' Twitter followers and refining content strategies. With its ability to sort and view followers based on different metrics, Followerwonk aids in market research, persona creation, and the development of effective marketing strategies and outreach campaigns. It facilitates the discovery of thought leaders and industry influencers, expanding clients' reach and audience. Overall, Followerwonk provides valuable data, robust analytics for outreach campaigns, and optimization opportunities for enhancing Twitter performance.
Graphical representation of follower activity: Many users have praised Followerwonk for its ability to graphically represent the most active times for followers. This feature has been described as making it easy for users to make educated business decisions at a glance.
Seamless integration with Buffer: Several reviewers have appreciated the seamless integration between Followerwonk and Buffer, a social media scheduling and analysis tool. This integration allows for automatic scheduling of tweets based on the most popular times. Users have found this particularly important as their follower count grows and usage trends may change.
Twitter segmentation feature: A significant number of users have found Followerwonk's Twitter segmentation feature incredibly useful. By enabling a search feature that combs through Twitter profiles for keywords, users are able to find highly relevant users to follow.
Cons:
- Limited Social Media Channels: Some users have expressed the need for additional social media channels other than Twitter to be integrated into the platform, in order to effectively manage their followers across different platforms.
- Lack of Advanced Segmentation Options: Several reviewers have mentioned that they would like more options to segment their followers and perform drill-downs on sorted follower lists. This would allow them to better analyze and target specific groups within their audience.
- Slow Report Generation Time: A common complaint among users is the long wait time of up to 24 hours for the full report to be generated when analyzing a handle's followers. This delay can hinder timely decision-making and limit real-time insights into follower demographics and behaviors.
Users commonly recommend Followerwonk for its convenience and pricing structure, which they find unbeatable. They appreciate its user-friendly interface and affordable cost, making it an attractive option for social media management.
Additionally, users recommend utilizing Followerwonk to compare users and for benchmarking purposes. This feature allows businesses to gain insights into their competition and identify areas where they can improve.
Another common recommendation is to use Followerwonk for reaching influencers on Twitter. This tool provides valuable data on social authority and company efforts, making it a valuable asset for SEOs and social media activities. Although some users believe there are better tools for finding specific users, Followerwonk is highly praised for its features and usefulness in complementing other social reporting tools.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
February 04, 2015
Followerwonk - Funny Name, Good Insight
Follerwonk has been utilized in our marketing department for the past several months to help increase the efficiency of our social media strategy. By identifying when our followers are most active on social media, we are able to better target our message and get the most utility out of each tweet. By being more efficient with the times we are tweeting, we can make sure the message we are delivering will hit the maximum number of users possible.
- Graphical representation of data. Followerwonk does a good job of graphically representing the most active times for your followers. It makes it very easy to be able to make educated business decisions at a glance.
- Connections with Buffer. The Marketing team utilizes Buffer to schedule social media posts and to analyze interactions with posts. Followerwonk seamlessly integrates with this tool to automatically schedule tweets with the most popular times. This is important for us because as our follower count grows, the usage trends may also change. Followerwonk allows us to stay in front of the most number of people possible.
- Twitter segmentation. Followerwonk makes finding new, relevant users incredibly easy. By enabling a search feature that combs through Twitter profiles for keywords, I am able to find incredibly relevant users to follow.
- I would like to see some additional social media channels other than Twitter.
- It would be nice to be able to do additional drill-downs on sorted follower lists to help segment followers even further.
- Having a real-time push to partner applications like Buffer and include some of the Followerwonk data in the Buffer reports.
- One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
- When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
- Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
1
December 09, 2014
Get Twitter Smart with Followerwonk
Score 9 out of 10
Vetted Review
Verified User
We have a small boutique agency that facilitates smart digital marketing. We primarily use the tool to help clients realize and optimize their twitter presence. We have also used Followerwonk for our own Twitter efforts to help us find more relevant followers and users to follow. It helps us address reach and influence in our specific local target market.
- Allows you to search for Twitter users based on a keyword or trait
- Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
- Track Twitter followers over time
- Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
- More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
- Improvements to the Bio Word Cloud of followers in the Followers tab
- Followerwonk has allowed us to give clients a way to be much more efficient with their time online, saving them money by allocating their time much more appropriately online. What they were able to do on Followerwonk in an hour would have taken them days and frankly wouldn't have been possible without the tool.
- Followerwonk allowed us to help a client piggyback off of competitor's users to find new business quickly and really quite easily.
Followerwonk is the easiest tool to gain intelligence from and make actionable decisions based on your Twitter presence alone. While other tools can perform some of the same tasks, Followerwonk provides a suite of very effective and easy-to-use tools that allow for quick intelligence. The ability to follow/unfollow directly from within the tool is very handy as well.
December 04, 2014
Review of Followerwonk
Score 8 out of 10
Vetted Review
Verified User
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, marketing strategies, and outreach campaigns. It helped us find thought leaders and industry moguls. We were able to expand clients' reach and audience through partnerships with prominent industry bloggers and journalists.
- Followerwonk does a great job of providing a way to compare several Twitter users.
- I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
- I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
- It helped us create personas for clients, which in turn improved our market research and targeting.
Followerwonk and Google Analytics provide very different data and each resource gives insight into audience. GA helps with audience members who are already using our product, while Followerwonk helps us find new markets and audiences.
April 12, 2014
FollowerWonk Review 4/11/2014
Score 8 out of 10
Vetted Review
Verified User
FollowerWonk is used to supplement other social media monitoring and management tools. It is used by our digital marketing and content teams to provide deeper insight into our clients' Twitter followers and to help refine a client's content strategy. This is a great tool for any agency because it is able to sort Twitter followers by a number of different variables, most notably by the number of followers. FollowerWonk will provide a breakdown of followers to any Twitter account by social authority, helping determine which handles are worth reaching out to.
- Analyzing followers by region.
- Breaking out followers by social authority to inform outreach and content strategies.
- Exporting a full list of followers with bios and additional account information.
- To analyze a handle's followers, be prepared to wait up to 24 hours for the full report to be generated.
- There is no way for FollowerWonk to backfill follower number data, so you will only be able to use the tracking feature after you have begun to track a handle.
- The limit on the number of followers that can be sorted within the platform is fairly low, so big brands will have trouble with some of FollowerWonk's functionality.
- Insights from FollowerWonk have been used in proposals to help our agency win over new clients.
- Identifying your ideal posting times helps maximize the organic reach of your Tweets.
- The tracking feature, once implemented, increases efficiency by eliminating the need to dig through the Twitter Analytics platform.
We were not looking for a solution like FollowerWonk, but it was provided free of charge with our Moz Pro subscription so we decided to give it a try. The only other similar tool we have used is the now shut down Twitalyzer. Twitalyzer was more of a tracking tool, while FollowerWonk is focused on delivering valuable insights and granular follower data.