TrustRadius Insights
Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their …
Starting at $29 per month
View PricingOverview
What is Followerwonk?
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
Recent Reviews
Pricing
Target
$29.00
Cloud
per month
Multitask
$79.00
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Followerwonk?
Followerwonk Competitors
Followerwonk Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
Audiense are common alternatives for Followerwonk.
The most common users of Followerwonk are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their social media strategies. By identifying the most active times for followers on social media, Followerwonk allows users to target their messages more effectively, optimizing tweet timing to maximize reach. This tool is particularly valuable for boutique agencies in improving clients' Twitter presence and finding relevant followers. Followerwonk assists in reaching the target market and increasing both reach and influence. It is often used alongside other social media monitoring and management tools by digital marketing and content teams, providing deeper insights into clients' Twitter followers and refining content strategies. With its ability to sort and view followers based on different metrics, Followerwonk aids in market research, persona creation, and the development of effective marketing strategies and outreach campaigns. It facilitates the discovery of thought leaders and industry influencers, expanding clients' reach and audience. Overall, Followerwonk provides valuable data, robust analytics for outreach campaigns, and optimization opportunities for enhancing Twitter performance.
Graphical representation of follower activity: Many users have praised Followerwonk for its ability to graphically represent the most active times for followers. This feature has been described as making it easy for users to make educated business decisions at a glance.
Seamless integration with Buffer: Several reviewers have appreciated the seamless integration between Followerwonk and Buffer, a social media scheduling and analysis tool. This integration allows for automatic scheduling of tweets based on the most popular times. Users have found this particularly important as their follower count grows and usage trends may change.
Twitter segmentation feature: A significant number of users have found Followerwonk's Twitter segmentation feature incredibly useful. By enabling a search feature that combs through Twitter profiles for keywords, users are able to find highly relevant users to follow.
Cons:
- Limited Social Media Channels: Some users have expressed the need for additional social media channels other than Twitter to be integrated into the platform, in order to effectively manage their followers across different platforms.
- Lack of Advanced Segmentation Options: Several reviewers have mentioned that they would like more options to segment their followers and perform drill-downs on sorted follower lists. This would allow them to better analyze and target specific groups within their audience.
- Slow Report Generation Time: A common complaint among users is the long wait time of up to 24 hours for the full report to be generated when analyzing a handle's followers. This delay can hinder timely decision-making and limit real-time insights into follower demographics and behaviors.
Users commonly recommend Followerwonk for its convenience and pricing structure, which they find unbeatable. They appreciate its user-friendly interface and affordable cost, making it an attractive option for social media management.
Additionally, users recommend utilizing Followerwonk to compare users and for benchmarking purposes. This feature allows businesses to gain insights into their competition and identify areas where they can improve.
Another common recommendation is to use Followerwonk for reaching influencers on Twitter. This tool provides valuable data on social authority and company efforts, making it a valuable asset for SEOs and social media activities. Although some users believe there are better tools for finding specific users, Followerwonk is highly praised for its features and usefulness in complementing other social reporting tools.
Attribute Ratings
Reviews
(1-7 of 7)Companies can't remove reviews or game the system. Here's why
June 27, 2022
Great tool for the tool box!
Followerwonk allows you to sort and view followers based on different metrics which is far easier than looking at followers in the platform itself and can help you understand the audience.
February 23, 2022
Twitter Analytics in the Snap of a Finger - Great at ID'ing new areas of opportunity!
We actively use Followerwonk at our organization to get better insights into our clientele's performance on Twitter - when we're running outreach campaigns or pushing new content to the web, Followerwonk helps us to present more robust analytics to our clients, find potential influencers for outreach, and better understand where to optimize and improve our campaigns.
May 18, 2021
Followerwonk Holds Influencers Accountable
The marketing department of my company uses Followerwonk to evaluate our clients' Twitter presence as well as the presence of our clients' competitors. It helps us understand true reach, especially when working with influencers who may claim a larger reach than they actually have. For example, an influencer may have 150,000 followers, but Followerwonk allows us to see how many of those followers are active on Twitter. This has helped us give our clients real data that is incredibly valuable.
February 04, 2015
Followerwonk - Funny Name, Good Insight
Follerwonk has been utilized in our marketing department for the past several months to help increase the efficiency of our social media strategy. By identifying when our followers are most active on social media, we are able to better target our message and get the most utility out of each tweet. By being more efficient with the times we are tweeting, we can make sure the message we are delivering will hit the maximum number of users possible.
December 09, 2014
Get Twitter Smart with Followerwonk
Score 9 out of 10
Vetted Review
Verified User
We have a small boutique agency that facilitates smart digital marketing. We primarily use the tool to help clients realize and optimize their twitter presence. We have also used Followerwonk for our own Twitter efforts to help us find more relevant followers and users to follow. It helps us address reach and influence in our specific local target market.
December 04, 2014
Review of Followerwonk
Score 8 out of 10
Vetted Review
Verified User
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, marketing strategies, and outreach campaigns. It helped us find thought leaders and industry moguls. We were able to expand clients' reach and audience through partnerships with prominent industry bloggers and journalists.
April 12, 2014
FollowerWonk Review 4/11/2014
Score 8 out of 10
Vetted Review
Verified User
FollowerWonk is used to supplement other social media monitoring and management tools. It is used by our digital marketing and content teams to provide deeper insight into our clients' Twitter followers and to help refine a client's content strategy. This is a great tool for any agency because it is able to sort Twitter followers by a number of different variables, most notably by the number of followers. FollowerWonk will provide a breakdown of followers to any Twitter account by social authority, helping determine which handles are worth reaching out to.