Folloze

It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on which we operate and both have similar features and functionalities.

Leverage the Folloze platform to activate ABM orchestration across the Marketing and Sales organization to target and launch personalized digital experiences for customers and prospects. ABM campaigns launched from the Folloze platform drive specific engagement, and we're able to influence and acquire customers as well as strengthen our partnerships and help customers reach their business goals.

We leverage Folloze as a means of engaging with our customers, through providing them access to key trends and recipes for culinary inspiration. Having a web based program like Folloze allows us to reach audiences world wide, regardless of their unique internet connectivity. Folloze is a medium we leverage on a daily basis to provide our end users valuable content all around the world. In the field of CPG frozen foods, it's been very beneficial to form a partnership with Folloze to share best practices and learn from other industry leaders.

Folloze acted as a landing and registration page for partner-run events. We also integrated Folloze with a partner Dropbox instance and used it as a partner document repository for sales collateral that could be used by partner users. Both of these things helped us reach out to and increase engagement with partner sellers.

We are using Folloze as an alternative place to drive traffic as opposed to our main website. We were using Folloze pages as landing pages that allow more customization and the ability to show our traffic content libraries based on their specific segment. It allowed us the ability to quickly and easily make changes to landing pages. It also allowed us the ability to track specific companies and specific people that took action on our pages.

I feel Folloze is excellent at customizing marketing journies that can be easily adjusted on the fly. Its intuitive rules allow you to customize triggers in various ways to craft unique experiences. The user interface is relatively simple to navigate, and if you get lost, there are many good resources and support available.

Folloze helps us have better visibility into engagement with our wealth of marketing content. We can quickly generate a marketing board with pieces from our content library and see which content has been the most successful by looking at the pulse tables. We also use Folloze as a sales enablement platform, allowing our Sales team to generate custom boards to send to prospective clients.

Primarily, I use Folloze to group together marketing and sales resources for our customers and our distributors. We offer so many different products for completely different industries, and our website has all of those together. So, you can imagine that if you only really care about one industry, finding that on our site could be time-consuming. Folloze lets us get specific and talk directly to our audience. We also use it as a mini webpage for tradeshows, showcasing the products and staff we will have attending, marketing resources for distributors about new product launches, and co-branded boards with certain distributors, so they are represented alongside Lakeland as a team effort for our mutual customers. That last one has been really appreciated by our distributor network.

We have a general company board used in presentations to high potential and new clients. We also create specific boards for our customers that we keep updated with content that's relevant to each customer- This helps keep our customers informed and sales execs engaged. Account Execs also use boards for presentations to potential and current clients, explaining the latest technology and how we can help them update or upgrade their data center.

We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific message dedicated to the personas we are targeting, and creates a single site where our accounts can consume the most relevant content for them and which has been curated specifically for their role.

Descartes uses Folloze as a separate landing page tool, mostly for campaign distribution (LinkedIn, ABM, email,..). This way we are able to set up tailored landing pages depending on our target audience and goals. The content is mostly focused on resource centers where we can put a bunch of content pieces together to create a personalised experience for the visitor.

We use folloze to create end-to-end high-value marketing campaigns to deliver marketing assets to our prospects and customers. We also use Folloze for internal communication to send quarterly newsletters to share the latest updates from our team

Folloze is a core part of the Account-based Marketing communication and engagement tool, either 1:1 ABM or 1:few ABM.

Folloze is a critical tool in our marketing technology stack for engaging customers, partners, and prospects. With Folloze we are able to build dynamic, personalized, landing pages in a matter of hours, rather than days or weeks with our web team or partners. These pages then track all visitor activity at a level we can't match with other tools. Including which pieces of content they viewed, when they viewed them, and how much time they spent with our content on an individual level. This activity builds robust profile of our visitors for informed next steps with our sales team. When paired with other tools, like our CRM or email platform, we can know exactly who is doing what, and follow those actions into opportunity and sale attribution.

From an ABM perspective Folloze is unmatched. You can build and tailor end-to-end experiences for individual accounts, roles, or employees. The personalization tools go far beyond a simple token name replacement, and allows us to present whole sections, or individual pieces of content, based on countless criteria we define. I imagine our ABM and Customer Marketing efforts would be significantly slower and far more rigid without Folloze.

Our organization started sales plays that needed to be targeted and set up quickly. Our website was not agile enough for people outside of the web team to create pages. Folloze has allowed our marketing team to quickly create personalized web pages to support these plays and special spiffs. Within a few days we had pages live, including assets, and sent out to our sales team and customers.

Folloze is a user-friendly software that helps our sales and ABM team to easily share content, create personal/customized landing pages and track our engagements. We use Folloze to create landing pages for target accounts, and it's such a great tool for personalizing microsites which helps enhance user experiences.

Making personalized microsites for our ABM efforts. Using Folloze allows us to scale our ABM program, whereas trying to do it on our own would require an insane amount of time and developer costs. Folloze allows a team of 3 digital marketers with no developer experience to create a vast amount of microsites.

We use Folloze as part of our Dun & Bradstreet subscription, and it's proven to be a valuable tool. We're able to create and distribute landing pages for ads, events, and campaigns, easily and are able to supplement page visitor data with our Dun & Bradstreet credits. The analytics provided about page uses are also extremely useful, and building the pages is quick and easy.

I use Folloze to create custom landing pages for the Health Care and Life Sciences account-based marketing program.

We use Folloze to support our 1:1, 1Few, post-event and digital advertising.

Customizing folloze board to our customer segments and giving them the recipes on the go, has helped our business. Folloze has been a fast and easy way to reach the customer and work efficiently towards reaching the goal of personalization at a click, if it could add facebook pixel in the backend, this would have been the best experience for everyone (user and end consumer)

We currently use Folloze in areas that support our overall ABM strategy. Including creating landing pages by industry, adding content that is then shared via our many digital channels, supporting sales with sales resource centers, and partner enablement. To day, we have created more than 20 boards that are actively being used company-wide and looking to expand into using it more for executive level events as well.

Folloze allows my team to create unique digital hub experiences at the 1:1 account level. Folloze boards are quick and easy to stand up, so it's an initial tactic I use with all of my ABM accounts. The microsite hub provides my sales team an immediate asset to share in early prospecting, and with the metrics and analytics features, we are able to measure success right away.

We use Folloze as the center piece of our ABM campaigns for our clients. It's creates a central location to host and track all ABM activities regardless of channel. We use it for 1:1 accounts, demand gen, event hosting & follow up.

We use Folloze to build specialized boards for our Partners that house product materials, collateral, promos, etc.