Overview
What is FoxMetrics?
FoxMetrics is a marketing analytics and personalization software designed for enterprise-level customers who require personalized targeting across various channels. The software collects user data, based on which online retailers can create more effective eCommerce experiences. It offers automatic event-...
Pricing
Core
$399
Growth
$599
Enterprise
Custom
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $399 per month 1 mil events per month
Product Details
- About
- Tech Details
What is FoxMetrics?
FoxMetrics is a marketing analytics and personalization software designed for enterprise-level customers who require personalized targeting across various channels. The software collects user data, based on which online retailers can create more effective eCommerce experiences. It offers automatic event-triggered emails that deliver personalized reminders, recommendations, or offers to recover abandoned shopping carts and general store browsing conversions.
In addition to this, FoxMetrics integrates with ESPs to send targeted messages through various channels such as email mailing lists and exit-intent pop-ups. The software also provides customizable white-label widgets for feedback surveys that help enhance customer experience, providing an opportunity for real-time tailoring of marketing messages using A/B testing.
Moreover, the Analytics module offers exportable ad-hoc and predefined reporting options while Attribution Modeling delivers holistic insights based on data segmentation, querying ad server integration, and multi-device attribution. Overall FoxMetrics aims to provide users with reliable tools they need for their businesses' success by allowing them to personalize their campaigns effectively while giving significant weight to individual user profiles without superfluous fluff typical in other platforms' descriptions.
FoxMetrics Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Comparisons
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Reviews From Top Reviewers
Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
FoxMetrics is highly valued by digital marketers and businesses for its ability to provide accurate customer analytics, which helps users understand their customers and improve their web experience. Users have found that the platform is flexible and customizable, allowing them to tackle a variety of business problems. One primary usage of FoxMetrics is customer analytics, which helps users gain a better understanding of customer interactions and behavior, analyze feedback received from different platforms, make apt analysis display, and drive competent decisions.
Another key use case for FoxMetrics is API integration. Many users appreciate the platform's support for all kinds of marketing products, which makes it easier for companies to integrate with existing workflows and business structures to improve efficiency. Additionally, the software's tracking features allow users to monitor customer information in a single application, saving time and reducing costs associated with analytics.
Overall, FoxMetrics is used to solve a variety of problems such as web tracking, campaigns, mobile tracking, reporting and analytics, lead generation, integration with other platforms, audience behavior analysis, and discount offers/coupon codes. The software provides insights on market trends and customer interaction with websites and products while empowering businesses to personalize customer experiences at scale. While there are areas where the software needs improvement according to some users, they still find it incredibly valuable in helping them make better-informed decisions about their digital marketing strategies.
User-Friendly Interface: Many users have praised FoxMetrics for its user-friendly interface, making it easy to use and manage without any hassle. Reviewers have mentioned that even non-technical users can access and use the platform with minimum technical knowledge.
Great Analytics Features: A significant number of reviewers appreciated FoxMetrics' analytics features, which provide in-depth knowledge of the market trends and customer behavior. The tool's analytic scale helps businesses understand their footprint on a large scale, supporting them in thriving in a digital market.
API Integration: Several customers found FoxMetrics API integration useful as it supports e-commerce marketers with many marketing products that ultimately support them. Additionally, dashboard reporting, analytics tracking campaigns, alerts, and custom reports are all handy features available through the API integration.
Limited Features: Some users have expressed that FoxMetrics has limited features and functions when compared to other analytical platforms. This makes the software less useful for some customers who need more advanced tools to analyze their data.
Confusing UI: The user interface of FoxMetrics is not very intuitive, and new users may struggle to locate certain reports and features. Several reviewers have mentioned that the design can be confusing, which could lead to frustration while using the platform.
High Cost: FoxMetrics is considered somewhat expensive, especially when compared to its competitors. This high cost can make it less accessible for some users who are looking for a more affordable analytics solution.
Users have made several recommendations based on their experience with Fox Metrics. The most common recommendations include:
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Spend time learning the software: Many users have found it helpful to invest time in learning how to use Fox Metrics effectively. This recommendation is given to avoid frustration and maximize the platform's potential for marketing purposes.
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Purchase Fox Metrics: According to reviewers, Fox Metrics is highly useful for marketers. They consider it a valuable tool that aids in personalizing the customer experience and revolutionizing customer insights.
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Use Fox Metrics for digital marketing needs: With its low pricing and great integrations, many users believe that Fox Metrics is an ideal solution for all digital marketing requirements. They highlight its capabilities in digital analytics, custom reports, and data arrangement and sorting according to specific requirements.
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