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Fullstory

Fullstory

Overview

What is Fullstory?

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer…

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Recent Reviews

TrustRadius Insights

FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and …
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FS is great!

8 out of 10
March 14, 2023
Incentivized
Helps understand edge cases and bad product behavior for our end users. Also assists in recreating temporary complaints and gaining useful …
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Great product.

10 out of 10
March 07, 2023
Incentivized
We use Fullstory to watch users utilize new features, measure funnels for trial sign up to paying customers, look for performance issues, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Session Recording and Replay (47)
    9.7
    97%
  • User Segmentation (42)
    8.2
    82%
  • Heatmap tool (36)
    7.4
    74%
  • Click analytics (43)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

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Free

$0.00

Cloud

Business

Contact Sales

Cloud

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.fullstory.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.2
Avg 7.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7.6
Avg 8.8
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Product Details

What is Fullstory?

FullStory is a Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences.

WHAT CAN BE DONE WITH FULLSTORY:

  • Proactively understand what is happening on a website, digital products, and mobile app with a complete digital experience data.
  • Discover why things are happening with qualitative information from robust session details.
  • Collaborate with tools designed to streamline workflow, share information, and drive meaningful action across UX, engineering, and product teams.
  • Better understand customer engagement, analyze behavioral data, identify opportunities for conversion, and creating impactful digital experiences.

FullStory aims to help brands to increase revenue through better conversion rates, improved organizational efficiency, and boosted customer growth and retention.

Fullstory Features

Customer experience management Features

  • Supported: Product usage analytics
  • Supported: Customer experience profiles
  • Supported: Customer experience dashboard
  • Supported: Customer journey mapping
  • Supported: AI-powered recommendations
  • Supported: Multi-channel customer feedback collection

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Funnel Analysis
  • Supported: Session Recording and Replay
  • Supported: User Segmentation

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile
  • Supported: Mobile App Analytics

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting
  • Supported: Audit logs

Additional Features

  • Supported: User Trends
  • Supported: Event Funnels
  • Supported: Dev Tools
  • Supported: Sentiment Signals
  • Supported: Dashboards
  • Supported: Session Notes
  • Supported: Webhooks
  • Supported: Data Export
  • Supported: Network Requests
  • Supported: Page Speed Metrics
  • Supported: Alerts
  • Supported: Exclude Sensitive Data
  • Supported: Custom Events
  • Supported: Shareable Session Links
  • Supported: Watched Elements
  • Supported: Custom Conversion Analysis
  • Supported: Priority Support Queue
  • Supported: Restrict by IPS, User Agent, or Location
  • Supported: SAML Single Sign-on
  • Supported: Consent API
  • Supported: FS.Identify API
  • Supported: Multi-org Management
  • Supported: Entry & Exit Page Data

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages

Fullstory Videos

FullStory Differentiated Data
Why Digital Experience Intelligence works for retail teams
Why SaaS product leaders choose FullStory

Fullstory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported LanguagesEnglish

Frequently Asked Questions

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts robust privacy tooling so users can manage privacy, consent, and selective exclusion of on-screen text.

Fullstory starts at $0.

Hotjar, Contentsquare, and Quantum Metric are common alternatives for Fullstory.

Reviewers rate Session Recording and Replay highest, with a score of 9.7.

The most common users of Fullstory are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(141)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and sales, to track user interactions, identify pain points, troubleshoot issues, and improve the overall user experience. Customer support teams find FullStory helpful in investigating and understanding customer experiences on their websites or apps. The software's segmentation feature allows users to assess user interactions with web pages and identify areas for improvement. Product managers depend on FullStory to understand how users interact with features and identify pain points. Engineering teams benefit from FullStory's console events tracking feature when resolving bugs. Additionally, FullStory complements Google Analytics by providing detailed insights into user activity on each page, enhancing the customer experience. UX researchers utilize FullStory's heatmapping feature to gain a comprehensive understanding of how consumers interact with experiences. Overall, FullStory is a valuable tool that empowers businesses to improve customer experience and optimize their product offerings.

Based on user reviews, the most common recommendations for FullStory are to utilize its metrics tools and session playback, compare it to other tools to ensure it meets all needs, and approach it with a specific goal or hunch in mind.

Users suggest taking advantage of FullStory's metrics tools and session playback feature to gain insights into user behavior and prioritize necessary changes. They also advise comparing FullStory to alternative tools to evaluate which features and pricing structures align best with their requirements. Additionally, users recommend approaching FullStory with a specific goal or hypothesis in mind to make the most of its capabilities. These recommendations can help users understand how FullStory can support their team and enhance their understanding of user interactions.

Attribute Ratings

Reviews

(1-6 of 6)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize FullStory for several functions ranging from customer support through understanding our users better on the product side. Being able to quickly share a link to review user sessions allows departments to quickly collaborate around insights and/or problems users may be experiencing and to act on them in a quick manner.
  • Easily shows you the "what" users are doing.
  • Allows you to quickly segment users based on different criteria to evaluate behaviors or trends.
  • Makes it really easy to collaborate around issues that users are having.
  • Allows you to easily create dashboards, funnels, and metrics to compile data on what users are doing.
  • FullStory's pricing model around sessions can work really well for you or potentially work against you depending on your product setup.
FullStory is great at showing you "what" customers are doing. FullStory is not good at telling you "why" customers are doing something. However, knowing the what they are doing allows you to formulate the right questions to then continue research and connect with users to understand they "why" a lot better.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Fullstory is really helpful especially when a customer reports an issue which is non-reproducable. Instead of having back & forth conversation with the customer and trying to get more information, we can easily review the steps which the user has taken and find out if it's a user error or an actual bug and escalate the issue accordingly.
  • Being able to filter the session by user specific
  • Able to customise the date range and view past session
  • Able to forward / pause the session or rewatch
  • Able to filter by topic/word specific
  • Would be helpful if we can see the error pop up message because the issue description is mostly highlighted there and we can't see what it says
  • Having unlimited sessions for unlimited time
Best suited for customer support team based on my current experience as it saves alot of time as well as frustration on the customer's side trying to reproduce an issue or get more information because it is non-reproducable on our end. All sensitive information are hidden so it's completely save reviewing the sessions.
Heather Siegel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I completely require Fullstory to properly analyze user data when it comes to prospecting strategizing, customer success, and product knowledge. The data is imperative to identify what users were visiting which sites, when, and how easily they were able to access vs being frustrated with certain aspects of the site. It is also key to my ability to identify where usage may be higher or lower across various products.
  • Date and time of customer usage.
  • Overall customer usage.
  • Quick view of reports/analytics across user data.
  • Drilling down on use - helps identify what works or doesn't in the product from a user perspective.
  • A very robust tool can feel overwhelming at times.
  • Would like examples of how to build reports, data, etc., on the home page.
  • Industry-specific guides on how to navigate and best use the data.
-Great for tracking overall user statistics as well as individual user or team data -Also fantastic for identifying scenarios where there is either a bug or user error - helps speed up the QA process -Can be helpful to segment or silo different categories of usage or usage across various products (assuming the products are browser-based with unique URLs -- might be more difficult if that's not the case).
William (Matt) Wood | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
FullStory provides us with insight into our user behavior and intent as they navigate our product. It is most heavily used by our Support team for debugging issues with the user experience, layout, and general navigation throughout the platform. Truly an invaluable tool that is relied on to expedite remediation on support issues.
  • Click Tracking
  • User Navigation
  • Data Analysis
  • Frustration Tracking/Scoring
  • Date/time an action occurs
  • Slow response times/rendering sometimes
  • Overabundance of features (not necessarily a bad thing)
If you own a SaaS product then purchasing this to compliment your Support team is a no-brainer. It provides valuable insight into the user journey from the emulated perspective of them. You can see exactly what they clicked on, where there was hesitation/frustration, key metrics around consumption and usage, among a slew of other features.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use FullStory to understand user behavior. We are also using the FullStory to see how users are engaged with the new feature. The FullStory dev tool feature also helps the development see the errors and exception best practices. The FullStory also helps us in resolving the support tickets.
  • Records user behaviour
  • Capturing the exceptions
  • Captures rage and errors clicks
  • Dashboard has to improve since it does not have the date range selection
  • The ML feature still needs to be corrected, currently it is not capturing it well
  • The Funnel feature needs to improve
FullStory is best suited to understand the user behavior when launching a new feature. It is also helping us to capture the page speed. It is also helping us to capture the rage, error, and dead clicks for each feature. It is helping us in solving the support tickets.
September 14, 2021

FullStory for the win!

Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's used primarily by Analytics - but our Product Managers and Designers also rely on it quite heavily to understand specific interactions that users are making on our websites. It's used mainly to decide whether to augment or remove certain features - for example, if we know people aren't clicking on a particular CTA, we can get rid of it.
  • Easily to deploy. It's just a snippet of code that doesn't need any tweaking.
  • It's relatively easy to segment on links/buttons that users interact with, so you can hone in on certain features quickly.
  • It has some good integrations with analytics tools (e.g. Mixpanel).
  • The Interface isn't intuitive. If you've not used it for a while and come back, it's hard to get your head back into how the GUI works.
  • The mobile session playback is poor (desktop is fine though).
  • We get a few 'dead' sessions, where the web page is blank and the session ends really quickly after a second or two.
If you're after a cheap session playback tool that doesn't require a lot of setups, then FullStory is a solid choice. It may not have the most user-friendly GUI around, but once you've got to grips with how to use it you can get to insights fast. Ideal for small-to-medium companies that don't have a lot of analytics nous and just want the 'why' rather than needing the 'what' or the 'how'.
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