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Fullstory

Fullstory

Overview

What is Fullstory?

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.

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Learn from top reviewers

FullStory helps us understand our user behaviors and identify bugs!

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We use Fullstory in our organization to identify pain points our customers are having, technical problems within the platform, and to track custom events like clicks and page ...
Continue reading
Verified user
Analyst
Fullstory2 years of experience

Wonderful tool to help understand your users.

Rating: 10 out of 10
May 5, 2024
IncentivizedVetted ReviewVerified User
We use FullStory in our organization to understand both the internal and external customers of our products. This allows us to handle an issue that comes up, whether the custo...
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Verified user
Team Lead
Fullstory2 years of experience

FullStory Review as a Product Analyst

Rating: 10 out of 10
November 1, 2023
IncentivizedVetted ReviewVerified User
We use FullStory for user session review and heat maps for our platform, an online portal.We use this to inform our UI experience,troubleshoot support, and confirm the actions...
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Verified user
Analyst
Fullstory2 years of experience

Love the Full Story that Fullstory brings.

Rating: 10 out of 10
March 7, 2023
IncentivizedVetted ReviewVerified User
I use this to track how users interact with our product. It helps us to see how users actually use our product vs what we anticipated they would do and helps us to improve our...
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Kyle Crowther
Employee - Product Management
Product Manager
Christopherson Business Travel

Fullstory has made customer detectivework EASY!

Rating: 9 out of 10
March 7, 2023
IncentivizedVetted ReviewVerified User
We mainly use Fullstory for customer support. It helps us do the detective work to understand a customer's full online experience [and where they might have gone wrong on our ...
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Alice D'Orlando
Project Manager - Product Management
Nurture Life
Fullstory3 years of experience
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Pricing

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Business

Contact Sales

Cloud

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.fullstory.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

6
Avg 7.6

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

9
Avg 9.3
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Product Details

What is Fullstory?

Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, the Fullstory behavioral data platform aims to provide the context needed to build in-the-moment experiences that drive revenue.

With automatically captured, indexed, and semantically structured first-party data— served up to the organization's data ecosystem or through Fullstory's product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Teams can spend less time analyzing and more time with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.

Fullstory Features

Customer experience management Features

  • Supported: Product usage analytics
  • Supported: Customer experience profiles
  • Supported: Customer experience dashboard
  • Supported: Customer journey mapping
  • Supported: AI-powered recommendations
  • Supported: Multi-channel customer feedback collection

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Funnel Analysis
  • Supported: Session Recording and Replay
  • Supported: User Segmentation

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile
  • Supported: Mobile App Analytics

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting
  • Supported: Audit logs

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data

Fullstory Video

Fullstory behavioral data analytics

Fullstory Integrations

Fullstory Competitors

Fullstory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported LanguagesEnglish

Frequently Asked Questions

Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.

Hotjar, Contentsquare, and Quantum Metric are common alternatives for Fullstory.

Reviewers rate Session Recording and Replay highest, with a score of 10.

The most common users of Fullstory are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 72)

Wonderful tool to help understand your users.

Rating: 10 out of 10
Incentivized
May 05, 2024
Verified User
Team Lead in Engineering
Computer Software Company, 201-500 employees
Vetted Review
Verified User
Fullstory
2 years of experience
Likelihood to Recommend
FullStory is well suited for recording user experience sessions and providing metrics on that. Imagine if your customer says, "I clicked on this button, but then a, b, c happened," but they didn't realize that the button that they clicked on 3 minutes before then caused that issue. FullStory is perfect for such a scenario. It's also relatively easy to implement FullStory in your code to support it.

FullStory helps us understand our user behaviors and identify bugs!

Rating: 10 out of 10
Incentivized
June 25, 2024
Verified User
Analyst in Customer Service
Financial Services Company, 501-1000 employees
Vetted Review
Verified User
Fullstory
2 years of experience
Likelihood to Recommend
Fullstory is well suited for any tech platform that wants insights into how their users are using the website. Sharing a fullstory link via integrations or through URL links makes it easier for our product and engineering teams to identify common issues and implement solutions more quickly. It is not suitable for org's that handle highly sensitive customer information unless there are strict controls within the organization.

FullStory Review as a Product Analyst

Rating: 10 out of 10
Incentivized
November 01, 2023
Verified User
Analyst in Product Management
Information Technology & Services Company, 201-500 employees
Vetted Review
Verified User
Fullstory
2 years of experience
Likelihood to Recommend
Watching user sessions of those using our product is an invaluable experience. I use FullStory almost daily to better understand the complaints and feedback of our users, and find ways to best assist them. The user session review feature is also especially helpful for determining the behavior of our users, and exploring how they actually use our portal versus how we believe they would.

Love the Full Story that Fullstory brings.

Rating: 10 out of 10
Incentivized
March 07, 2023
KC
Kyle Crowther
Product Manager
Christopherson Business Travel (Computer Software, 201-500 employees)
Vetted Review
Verified User
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.

Fullstory has made customer detectivework EASY!

Rating: 9 out of 10
Incentivized
March 07, 2023
AD
Alice D'Orlando
Project Manager in Product Management
Nurture Life (Food & Beverages, 51-200 employees)
Vetted Review
Verified User
Fullstory
3 years of experience
View profile
Likelihood to Recommend
In my experience, Fullstory is super well suited for targeting a specific user's mistakes/struggles in their online sessions. For example, troubleshooting issues that customers complain about. It's also helpful to look at page success as a whole (for example, watching multiple customer journeys on a new website page to see if it's being used as planned). I think it is less suited for marketing insights, but maybe we just haven't explored much with that.
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