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Fullstory

Fullstory

Overview

What is Fullstory?

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer…

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Recent Reviews

TrustRadius Insights

FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and …
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TrustRadius Insights
TrustRadius Insights

FS is great!

8 out of 10
March 14, 2023
Incentivized
Helps understand edge cases and bad product behavior for our end users. Also assists in recreating temporary complaints and gaining useful …
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Great product.

10 out of 10
March 07, 2023
Incentivized
We use Fullstory to watch users utilize new features, measure funnels for trial sign up to paying customers, look for performance issues, …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 13 features
  • Session Recording and Replay (47)
    9.7
    97%
  • User Segmentation (42)
    8.2
    82%
  • Heatmap tool (36)
    7.4
    74%
  • Click analytics (43)
    7.2
    72%

Reviewer Pros & Cons

View all pros & cons
Verified User
Analyst in Product Management
Information Technology & Services Company, 201-500 employees
Verified User
Former Employee in Product Management
Internet Company, 51-200 employees
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Pricing

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Free

$0.00

Cloud

Business

Contact Sales

Cloud

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.fullstory.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

5.2
Avg 7.7

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7.6
Avg 8.8
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Product Details

What is Fullstory?

FullStory is a Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences.

WHAT CAN BE DONE WITH FULLSTORY:

  • Proactively understand what is happening on a website, digital products, and mobile app with a complete digital experience data.
  • Discover why things are happening with qualitative information from robust session details.
  • Collaborate with tools designed to streamline workflow, share information, and drive meaningful action across UX, engineering, and product teams.
  • Better understand customer engagement, analyze behavioral data, identify opportunities for conversion, and creating impactful digital experiences.

FullStory aims to help brands to increase revenue through better conversion rates, improved organizational efficiency, and boosted customer growth and retention.

Fullstory Features

Customer experience management Features

  • Supported: Product usage analytics
  • Supported: Customer experience profiles
  • Supported: Customer experience dashboard
  • Supported: Customer journey mapping
  • Supported: AI-powered recommendations
  • Supported: Multi-channel customer feedback collection

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Funnel Analysis
  • Supported: Session Recording and Replay
  • Supported: User Segmentation

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile
  • Supported: Mobile App Analytics

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting
  • Supported: Audit logs

Additional Features

  • Supported: User Trends
  • Supported: Event Funnels
  • Supported: Dev Tools
  • Supported: Sentiment Signals
  • Supported: Dashboards
  • Supported: Session Notes
  • Supported: Webhooks
  • Supported: Data Export
  • Supported: Network Requests
  • Supported: Page Speed Metrics
  • Supported: Alerts
  • Supported: Exclude Sensitive Data
  • Supported: Custom Events
  • Supported: Shareable Session Links
  • Supported: Watched Elements
  • Supported: Custom Conversion Analysis
  • Supported: Priority Support Queue
  • Supported: Restrict by IPS, User Agent, or Location
  • Supported: SAML Single Sign-on
  • Supported: Consent API
  • Supported: FS.Identify API
  • Supported: Multi-org Management
  • Supported: Entry & Exit Page Data

Fullstory Screenshots

Screenshot of a custom dashboard to visualize data.Screenshot of FullStory's session replay, combined with dev toolsScreenshot of FullStory Conversions, used to illuminate problems in the digital experienceScreenshot of Fullstory for mobile appsScreenshot of FullStory search and segmentationScreenshot of quality insights on the most valuable pages

Fullstory Videos

FullStory Differentiated Data
Why Digital Experience Intelligence works for retail teams
Why SaaS product leaders choose FullStory

Fullstory Integrations

Fullstory Competitors

Fullstory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported LanguagesEnglish

Frequently Asked Questions

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts robust privacy tooling so users can manage privacy, consent, and selective exclusion of on-screen text.

Fullstory starts at $0.

Hotjar, Contentsquare, and Quantum Metric are common alternatives for Fullstory.

Reviewers rate Session Recording and Replay highest, with a score of 9.7.

The most common users of Fullstory are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(141)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and sales, to track user interactions, identify pain points, troubleshoot issues, and improve the overall user experience. Customer support teams find FullStory helpful in investigating and understanding customer experiences on their websites or apps. The software's segmentation feature allows users to assess user interactions with web pages and identify areas for improvement. Product managers depend on FullStory to understand how users interact with features and identify pain points. Engineering teams benefit from FullStory's console events tracking feature when resolving bugs. Additionally, FullStory complements Google Analytics by providing detailed insights into user activity on each page, enhancing the customer experience. UX researchers utilize FullStory's heatmapping feature to gain a comprehensive understanding of how consumers interact with experiences. Overall, FullStory is a valuable tool that empowers businesses to improve customer experience and optimize their product offerings.

Based on user reviews, the most common recommendations for FullStory are to utilize its metrics tools and session playback, compare it to other tools to ensure it meets all needs, and approach it with a specific goal or hunch in mind.

Users suggest taking advantage of FullStory's metrics tools and session playback feature to gain insights into user behavior and prioritize necessary changes. They also advise comparing FullStory to alternative tools to evaluate which features and pricing structures align best with their requirements. Additionally, users recommend approaching FullStory with a specific goal or hypothesis in mind to make the most of its capabilities. These recommendations can help users understand how FullStory can support their team and enhance their understanding of user interactions.

Attribute Ratings

Reviews

(1-25 of 71)
Companies can't remove reviews or game the system. Here's why
November 01, 2023

FullStory Review as a Product Analyst

Verified User
Analyst in Product Management
Information Technology & Services Company, 201-500 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Watching user sessions of those using our product is an invaluable experience. I use FullStory almost daily to better understand the complaints and feedback of our users, and find ways to best assist them. The user session review feature is also especially helpful for determining the behavior of our users, and exploring how they actually use our portal versus how we believe they would.
March 14, 2023

FS is great!

Verified User
Manager in Customer Service
Marketing & Advertising Company, 51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great for identifying end-user behavior trends and bugs. We use it to track specific user journeys from sign-in to set-up problems where they claim to see a certain problem, but we don't see it in our system logs - so FS helps us determine a certain level of truth. This is especially helpful with getting timestamps of certain issues we can correlate internally.
March 14, 2023

10/10 meows from us!

AB
Adrienne Bienapfl
QA Engineer
Kitty Poo Club LLC (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Full story is very well equipped to handle debugging on the go, as I can set an alert for customer Segments to bring attention to any site issues that may occur. It also is used by our customer support team to help customers troubleshoot issues with their account and subscription. It's less applicable towards metrics that rely on a third party referral source, such as Facebook or Instagram. That tunnel can be hard to follow.
March 08, 2023

Seamlessly scaling the User Behavior Analytics for a High Growth Startup

Verified User
C-Level Executive in Product Management
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Fulltstory is greatly suited for the product teams that are growing and have web or mobile apps. The biggest challenge that it solved for us is that we don't have to worry about creating customer events tags and embedding those inside the code to measure the user behavior. And the complexity of scaling the analytics as more and more feature experimentations are done is hugely simplified.
March 07, 2023

Love the Full Story that Fullstory brings.

KC
Kyle Crowther
Product Manager
Christopherson Business Travel (Computer Software, 201-500 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
March 07, 2023

Get some empathic insight with Fullstory.

Verified User
Director in Product Management
Financial Services Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Full story is as good as it gets for recording sessions. I love it. They are adding some good reporting and metrics tools that seem to have promise. However, you need to be ready to fork out a bit of dough. Their pricing is kind of confusing and has increased pretty substantially over the years.
March 07, 2023

Fullstory has made customer detectivework EASY!

Alice D'Orlando | TrustRadius Reviewer
Alice D'Orlando
Project Manager in Product Management
Nurture Life (Food & Beverages, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
In my experience, Fullstory is super well suited for targeting a specific user's mistakes/struggles in their online sessions. For example, troubleshooting issues that customers complain about. It's also helpful to look at page success as a whole (for example, watching multiple customer journeys on a new website page to see if it's being used as planned). I think it is less suited for marketing insights, but maybe we just haven't explored much with that.
March 07, 2023

FullStory kept our ear to the ground

Michelle Gibson | TrustRadius Reviewer
Michelle Gibson
Product Manager
MustHaveMenus (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I used FullStory to review the user experience in general. It allowed me to find issues, then search for other users that encountered the same issue. This allowed me to report the scope of an issue accurately to leadership and development, and to prioritize effectively. The most useful feature to define the scope of an issue was searching for a specific console error or uncaught exception.

I also reviewed user sessions right after releasing a new feature or product. I would search for an exact button click define user journey to review this.
March 07, 2023

This tool offers value but requires you to work for it.

Verified User
Executive in Engineering
Computer Software Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
For a start up, this tool will allow you to view how well your product and features are being utilized by customers. As a start up this is very important to understand the customer feedback loop. Viewing of the customer interactions is something that takes a lot of time and requires additional workforce hours to be utilized.
March 07, 2023

Wonderful tool to help understand your users.

Verified User
Team Lead in Engineering
Computer Software Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
FullStory is well suited for recording user experience sessions and providing metrics on that. Imagine if your customer says, "I clicked on this button, but then a, b, c happened," but they didn't realize that the button that they clicked on 3 minutes before then caused that issue. FullStory is perfect for such a scenario. It's also relatively easy to implement FullStory in your code to support it.
March 07, 2023

Great tool with all you need.

Verified User
Manager in Customer Service
Information Technology & Services Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Great to use for monitoring and learning about updates in the system and how users are utilizing them. The support team is able to get additional information that the users have left out in their tickets and see what they were going through before submitting a ticket. The marketing and product teams can monitor pages with ease.
March 07, 2023

Full story review.

Verified User
Employee in Sales
Computer Software Company, 11-50 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Depends on what the colleague is trying to achive. Attribution validation is possible by the Full story videos (when existing). The most useful feature is to actually see what your customers are dealing with, where they experience confusion, cold starts and etc. Overall a useful tool but not just for page visits since you can get that from trackers, but more for the ability to study the experience of users in the product.
March 07, 2023

Wonderful software for playback sessions + analytics.

Verified User
Manager in Product Management
Computer Software Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you’re looking for software to monitor playback sessions of users on your marketing site or inside of your product, then FullStory is meant for you. It does come with some analytics capabilities; however, deep analytics tools such as Sigma are more appropriate for product analytics tracking at this point.
March 07, 2023

Quickly learn the "what" so that you can spend more time on they "why"

Verified User
C-Level Executive in Product Management
Automotive Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
FullStory is great at showing you "what" customers are doing. FullStory is not good at telling you "why" customers are doing something. However, knowing the what they are doing allows you to formulate the right questions to then continue research and connect with users to understand they "why" a lot better.
March 06, 2023

Critical to proper DX management

Verified User
Director in Product Management
Electrical & Electronic Manufacturing Company, 501-1000 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I'd love to use for KPI tracking but data seems limited (lower than actual numbers), it's more for top level identification of frictions or issues.
It's perfect for a product owner to find future usability improvements and great for debugging.
March 06, 2023

FullStory is A User-Friendly Solution for Website Analytics and Bug-Fixing

Verified User
Employee in Product Management
Computer Software Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Fullstory is a wonderful tool to get a quick estimation of feature adoption.
It also helps identifying areas where users are struggling with.
Another big plus is the developer panel that helps finding and fixing bugs.

It is less useful when trying to understand how many users saw something without them clicking.
March 06, 2023

A terrific time saver!

Caroline Keem | TrustRadius Reviewer
Caroline Keem
Product Design Lead
TimeDoc Health (Health, Wellness and Fitness, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's really helpful to our support team and saves a lot of time and energy that was formerly wasted trying to recreate bugs or getting a user on the phone and getting them to try to describe it. It's also helpful for seeing usage trends over time. Playback is particularly helpful in revealing user behavior.
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