TrustRadius
General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting.
The system uses natural language processing and text analytics for sentiment analysis.
Customers are typically large consumer brands.https://dudodiprj2sv7.cloudfront.net/product-logos/T4/9X/PJ49PQSRS1TQ.pngGeneral SentimentGeneral Sentiment Review2013-11-18T23:10:57.206ZUsing volume and association metrics to assess and predict trends and emerging topics
Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches,The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.,Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost.
Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups).
Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.,7,8Meaghan George
Unspecified
General Sentiment
1 Ratings
