- Using volume and association metrics to assess and predict trends and emerging topics
- Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
- General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches
- The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
- The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.