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General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting. The system uses natural language processing and text analytics for sentiment analysis. Customers are typically large consumer brands.https://dudodiprj2sv7.cloudfront.net/product-logos/T4/9X/PJ49PQSRS1TQ.pngGeneral Sentiment ReviewUsing volume and association metrics to assess and predict trends and emerging topics Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches,The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data. The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.,Social media analytics can accelerate the speed with which researchers can investigate a topic of interest, at a lower cost. Due to the low barrier to entry (e.g., most social media sites and blogs are free), data collection burden, as traditionally defined, is significantly reduced or eliminated. The absence of direct interactions between researchers and the study population may do more to mitigate sources of bias compared to other more intrusive forms of data collection (i.e., interviews, focus groups). Used to to gather unstructured data and feedback from Medicare beneficiaries, caregivers, advocates, and other stakeholders to identify systemic issues that beneficiaries encounter.,7,8
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General Sentiment
1 Ratings
Score 7.0 out of 101
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General Sentiment Reviews

General Sentiment
1 Ratings
Score 7.0 out of 101
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Meaghan George profile photo
November 18, 2014

"General Sentiment Review"

Score 7 out of 10
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  • Using volume and association metrics to assess and predict trends and emerging topics
  • Use the articles metric to drill down into specific posts, such as tweets, Facebook, blog comments, news articles
  • General Sentiment has the ability to access password protected sites to access information that may not normally show up in standard internet searches
  • The application does take time to start gathering data on a specific topic. As such, its important to include as many keyword search topics as possible, and also be sure to refine them as you gather data.
  • The user interface isn't particularly intuitive, there is some work that could be done to streamline its use.
Determine what your research question or customer relations needs are to pick a tool that is a good match.
Read Meaghan George's full review

About General Sentiment

General Sentiment is a social media monitoring and analytics company providing social data to help brands make product and marketing decisions. It analyzes content from over 45 million sources including blogs, forums, Twitter, Facebook, television and radio broadcasting.

The system uses natural language processing and text analytics for sentiment analysis.

Customers are typically large consumer brands.

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