Biggest Player in the Search Marketing Game
I use Google Ads Manager to advertise for various clients in my book of business. We primarily use paid search campaigns with less …
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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- Ad campaign creation (33)8.787%
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
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What is Google Ad Manager?
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.
Google Ad Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews
(26-33 of 33)Companies can't remove reviews or game the system. Here's why
September 26, 2019
Google Ad Manager: Once You Get In, It's Good
We use Google Ad Manager to help boost our search potential on Google and its affiliated sites. It's used primarily by the executive director and Marketing Branch of our Board of Directors in gauging how our Google searchability is tracking alongside our Google Ads and addresses the issue of making sure we are being seen.
- Google Ad Manager is great at having a snapshot of where you stand.
- It's easy to make multiple ad postings.
- Google is the most-used search engine so it's useful to engage your community.
- Google Ad Manager has absolutely abysmal customer service. It's non-existent.
- If you run into an issue there is no way to get assistance.
- The layout is occasionally clumsy to navigate.
August 30, 2019
Nobody ever lost their job for choosing Google Ad Manager
We use it in partnership with our agency in managing our suite of ads that lead potential customers to our website. Our most effective use is in retargeting ads that deliver to customers who have abandoned the shopping cart process. We find the most effective ROI via this method for ad spend.
- Bid suggestions via machine learning: they save us a lot of time running analysis.
- Dashboards allow for effective turnkey presentations when reporting results to management.
- Google Ad Manager integrates with Analytics and provides a solution with easy setup.
- Only really suitable for business-class internet connections. Good luck loading the data on your phone without 80+ Mbps down.
- Could have a more robust API: we've had to make a lot of, "hackey" in house solutions to pull the data into our marketing automation software.
August 20, 2019
Best platform for ads for both for small and big businesses
Google Ad Manager is being used by my whole organization. All the Media and Communication Planners in all departments and brands use it. We use Google Ads Manager to manage and handle all the information and reports for our clients. We use this to analyze and extract data and then we present it to our brands for future campaigns and advertisements. We also use it as a report to check on the status and how well our brands and ads are making overall. We use it almost every day!
- It extracts data that can help in future plans and campaigns of the brands. It tells us where we can improve.
- It forecasts data to show the right match and type of ads for our brands and campaigns. It's very customized and perfect for either big or small brands.
- There are a lot of options to choose from. It really helps in choosing the right platform and way to serve the ads for the campaigns.
- I think Google Ads Manager can improve on its interface. Needs easier options so brands won't have a hard time.
- Needs to extract better reports. The reports are sometimes confusing and hard to read, despite being very informative.
- Needs simpler data.
March 19, 2019
Can't go wrong with a well-established brand
We are serving our direct and programmatic ads using DoubleClick ad server and share the instance with other Hearst newspapers. Normally each newspaper can only access their own insertion order. We, like some of the Hearst newspapers, manage the ad ops of another newspaper. So we are able to manage the operations of two companies. We basically use it to manage ads like uploading creative and make changes as well as to pull reports.
- It allows you to change a lot of attributes for the line items.
- The report function is versatile, allowing different types of queries.
- It does not allow different user permissions. We have to pay for an order entry app/platform for order entry people to enter orders so they won't mess up with the system.
- The reports takes a long time to run.
- The reports lack visualizations.
- Some reports cannot be automated because some of the queries do not have enough dynamic dates options such as 'ends X days ago'.
February 07, 2019
Google Ads: The Only Choice for Us
We use Google AdWords to manage the entirety of our digital ads. I am the sole user at our company, but I have trained others in its use. My role is essentially to make sure that when I am gone it can run without interruption or need from anyone else. Google Ads addresses a very specific issue—that we need to market in the online sphere, and with Google being one of the most powerful engines (and entities) out there, it would be irresponsible not to use it.
- Interface. You can understand how to build the ads very easily. When you first begin, and throughout the process, there are little help icons which explain what you need to understand.
- Pricing. By this, I mean the ability to change it at any time. You can select a variable rate, or you can preset it. Either way, you can change how much you spend every second if you'd like. This makes it easier to control your budget if you need to make emergency purchases and don't have much space in your budget.
- Always growing. They are always announcing something new. Always growing and always trying to update.
- Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
- Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
- Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
November 18, 2018
The Integrated Ads Solution
We use Google Ad Manager to gain actionable insights within the Ad Manager dashboard. We are able to review performance benchmarks, revenue growth opportunities, and view granular reporting metrics which influence our strategy. All the suggestions we receive are customized to our business and current trends, as result we are empowered to make smarter decisions.
- A robust native ad creation tool.
- Ad optimization suggestions.
- Granular data that integrates multiple platforms.
- It would be great if the tool enabled advertisers the ability to review and report brand/trademark infringement.
- Needs a custom ap (not the Google Ads app)
November 15, 2018
Google Ad Manager - Good to Use
Our organization uses Google Ad Manager in order to manage our advertisers' campaigns, but we also use the whole publisher and advertiser suite in order to offer products. To put some perspective here, we as a CMI are a sales house for different Grupo Carso companies, and we have strategic alliances which allow us to have a pretty broad product portfolio for every advertiser need.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
Having said that, Google Ad Manager helps operations team to do all that on a day to day basis; we also integrate some of our data platforms into Google Ad Manager so we leverage both 1st and 2nd party data.
- The UI is very easy to understand. They have made some changes lately for good, I think
- The integration for 1st party data from other platforms is very transparent, allowing you to identify audiences via the internal code from the data platform itself
- The integration with Data Studio is something we love. This is pretty useful when presenting info to high level teams
- If you have a slow internet connection you might suffer
- Sometimes reports are so slow to load
- Internal processes, such as whitelisting external platforms, may take some time
November 14, 2018
Google Ad Manager brings in the leads
Google Ad Manager is used by both our internal digital marketing team and an external agency. We run a bulk of our ads through there and carefully watch our ROI on all our buys.
We love it because it gives us the power to make changes to buys quickly based on market changes and budget needs.
- The platform does a good job establishing a hierarchy of ad groups, ads keywords etc to make things easier to organize.
- Reporting is flexible and mostly easy to use.
- You can incorporate 3rd party info into buys to connect sales to spend.
- I think sometimes it needs a wizard or a template for certain actions to make it quicker to do.
- An easier way to clean up legacy issues in accounts.
- Sometimes it runs slow, even in Chrome.