Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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5 Minutes Guide: How to Setup Google Ads Account [2021]
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How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021
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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
Reviewers rate Support Rating highest, with a score of 8.9.
The most common users of Google Ads are from Small Businesses (1-50 employees).
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March 06, 2024
Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
- Keyword-Based Targeting.
- Integration with Google Analytics.
- Lead Generation, Brand Awareness, and Website/Phone Call Traffic.
- User Interface & Algorithms Dictating Ad Auction Regularly Change.
- Google Ads Support "Strategists" Recommend Ill-Advised Structural Account Changes Far Too Often.
- American/Fluent-English-Speaking Customer Phone Support Only Available for Accounts with Massive Advertising Budgets.
January 23, 2023
Ad Management with Google Ads
Score 10 out of 10
Vetted Review
Verified User
- Management of suitable content for advertising
- Administration of programmed resources for advertising
- Management of the balance and distribution dedicated to publicity and specific announcements
- Improve the content planning and budget allocation development interface
- The interface of the android application is improved for visibility of its content and management.
November 07, 2022
Google Ads Problems
Score 1 out of 10
Vetted Review
Verified User
- Not telling the truth about giving a customer $$$ after they spend so much on ads
- Not having good intentions to give you credit when they make mistakes
- Not being accountable when they clearly mess up
- Not connecting you to a person higher up to discuss your problems
- The specialist was so busy and rushed and he did my campaigns, as a result I ended up paying for my competitor's advertisement. Google never gave me a credit for their mistake.
- If they want to be in the business of advertising, they need to get to know their customers and their businesses. I don't mean like an algorithm but really know them.
- Google has to stand behind their work and be compatible. Most my other advertisers have a system that if I don't get to my minimum goal, they do a good faith effort to give you credit for the next round.
- Google is all about money. They could care less if your ads work or not.
October 12, 2022
Best Ads Campaign Tool.
Score 9 out of 10
Vetted Review
Verified User
- Target High Intent Audience.
- Easy to use.
- Relevant tool for marketers.
- Reporting is on point.
- Error resolution could be easier.
- Support centre is not approachable.
- Access Management is complex.
August 03, 2022
I've wasted thousands of dollars on useless clicks (thanks to the advice of my 'Campaign Manager')
Score 1 out of 10
Vetted Review
Verified User
- Generates leads and calls.
- Customer Service - lengthy delays in dealing with a complaint.
- Misleading Customer Service Staff - giving advice that raises revenue for Google NOT our Business.
July 21, 2022
Google Ads - If you aren't using Google Ads, your business is missing a huge opportunity!
- Return on investment is easy to measure.
- New AI features make it faster and easier to get results in Display advertising.
- Multiple targeting options for audiences.
- Access to a Google Agency Account Strategist. Not everyone gets this access, but this service is invaluable in learning about new features that Google provides. In addition, access to some beta testing.
- Google Customer Match requires at least $50,000 in ad spend before it can be used.
- There are many advanced features that aren't always obvious. You have to dig to find them, and Google's documentation isn't always the best. YouTube videos created by a 3rd party are often better.
- Lots of products in Shopping campaigns get disapproved automatically. They get approved after a phone call, but it requires taking the time to make the call.
July 12, 2022
Google Ads - An Awesome, Scalable Marketing Solution
Score 10 out of 10
Vetted Review
Verified User
- Acquiring high intent users
- Better conversion rates than other marketing channels
- Easy creation of ads
- Real time data
- Performance Max campaign is like a Black box
- Display campaigns has produced poor result for us, same goes with the discovery campaigns
- In my opinion, ad policies are a nightmare
June 07, 2022
Google Ads- maximize your reach!
Score 8 out of 10
Vetted Review
Verified User
- Clean UI
- Audience Targeting
- Data reporting
- Customer Service
- Can be expensive
- Sometimes it is not reliable in terms of the platform not working correctly.
May 17, 2022
Google Ads = ROAS
- Reaching new customers
- Easy to use platform
- Good ROAS
- You can only have one draft campaign at a time
- Certain functions are hard to find (setting monthly budget)
- The recommendations can be better, ie keyword suggestions are not always relevant
- Paid search (PPC) campaign management
- Keyword planning and analysis
- App install campaigns
- Google shopping campaigns for direct response
- Advertising on YouTube
- Bid and budget management
- Conversion tracking
- Lack of hands-on customer support and dedicated account management resources
- Google automatically turns campaigns on - they should make it easier to set launch dates in the future
- Doesn't integrate well with third-party technology platforms
May 04, 2022
Worst customer service ever!
Score 1 out of 10
Vetted Review
Verified User
- Take your money
- Cause frustration
- Not provide customer service
- Provide customer service
- Provide calls with real live humans
- Help customers resolve problems in real time on the phone
April 09, 2022
Disappointed with Google Ads
Score 2 out of 10
Vetted Review
Verified User
- bid process
- responsive ads
- campaign setup
- support
- response time
- Location targeting
- audience targeting
- time scheduling
- optimization recommendations
- Audience segmenting
- Not prompting users to spend more
- Spend reminder updates can contain the amount spent
March 17, 2022
SAVE YOUR MONEY THEY ARE A SCAM
Score 1 out of 10
Vetted Review
Verified User
- STEAL YOUR MONEY
- SUSPEND YOUR ACCOUNT FOR NO REASON
- HANG UP ON YOU WHEN YOU NEED HELP
- WILL NOT LET YOU SPEAK TO A PERSON
- TELL YOU TO WASTE 2 HRS TO KEEP SENDING EMAILS TO THIER ROBOT SO THEY CAN SEND THE SAME EMAIL STATING THEY CANT HELP
- FRAUD
- HORRIBLE CUSTOMER SERVICE
- THE ENTIRE COMPANY
March 03, 2022
Google Ads is Complicated and Has Zero ROI
- Keyword Planner.
- Demographic Targeting.
- Location Targeting.
- Budgeting and lack of controlling and stopping the amount spent.
- It's very challenging to create display ads.
- It's very difficult to use Ad groups.
- If it was easier to create ads more people would use it.
- Provides real-time data on insights.
- Easy to create ads.
- Ability to easily learn with online platforms.
- Updates on when your budget is close to stopping.
- Ability to add more characters.
- Easier ability to monitor quick changes.
March 03, 2022
One of the best forms of advertising online
- Relevant ads upon search
- Audience targeting
- Keyword research
- Ad campaign versatility
- Keyword tool could be better
- Traffic estimates
- Automated targeting via Smart Shopping campaign. It's one of the best campaign types in Google Ads. In the beginning, you may see lower revenue and ROAS, but once you give some meaningful time to your campaign, it is most likely to perform well.
- Smart bidding strategies: Google Ads has developed some really great bidding strategies such as maximizing conversion and maximizing conversion with ROAS settings. Based on one's requirement and their goal with revenue and target ROAS, they can choose the appropriate bidding strategy.
- Reporting: A business owner and advertising must know about their audiences, how their campaigns have been performing, what's working and what's not, and for that reason, powerful, effective reporting is needed, and Google Ads provides rich details reporting that covers almost every aspect of a business.
- Display network: I think it's the area where Google Ads really lacks. Most of the time, I don't see display campaigns performing. Maybe they need to look into it and get rid of spam websites over Adsense.
- Less control over smart shopping: Even though smart shopping usually performs well, it gives very low control for a user on it. We can't even see what's working inside a campaign, what audiences are performing well, and no search term report available.
- Google Ads App for Android and iOS also lacks most functionalities and needs strong improvement.
February 27, 2022
Google Ads: A must for any digital marketing strategy
- Get new customers
- Optimize our digital marketing PPC budget
- Reach new customers
- Reach our existing customers on multiple sites
- Performance Max campaign does not allow complete reporting
- I prefer Google Ads Editor to make massive changes in ads or campaigns
February 25, 2022
Google Ads- A great solution for your digital marketing needs.
- We can create ads targeting specific keywords relevant to our products/services.
- We can run different campaigns for targeting different keywords at the same time.
- We can adjust ad spending according to our budget.
- A detailed overview/insight of every campaign is produced so that we can plan more efficiently for the next campaign.
- Since optimization scores are valuated by AI, sometimes ads may get disapproved.
February 24, 2022
Best Way to Increase Website Traffic
- Run various types of Ad campaigns.
- Increases leads, sales, and traffic.
- Variety of features.
- Suggestions many times aren't relevant.
- Not as efficient as it could be.
- Rejections on Ad campaigns.
February 24, 2022
Best Way to Improve Company Gross Profit
- Reporting.
- Reach.
- Recommendations.
- Input internal metrics within the UI.
- Competitor Research.
- More inputs for automated solutions.
February 24, 2022
A good start but not everything you need.
- It allows you to get to the top of searches for your specific topic if you pay enough.
- Don't always go with the first thing you think of check your keywords and figure out what has the most searches.
- Find an ad with a great clickthrough that does not have too much competition.
- They need to give you ideas on what you should search.
- They need to be more forthright on what it costs to get where you want.
- They need to make it more understandable to new people.
February 11, 2022
Google Ads is the best ad buying platform to reach users where and when they are most likely to be your customers
- Search ad placements on Google & Search Partner's Search Engines
- Display ad placements on Google partner sites and apps that embedded Google AdSense & AdMob
- Video ad placements on YouTube and partner sites and apps
- Google is evolving rapidly with new features added very frequently, so there is nothing to complain about from my perspective, except for some random ad disapprovals who usually get approved after an appeal as long as it doesn't actually violate the ad policy.
November 04, 2021
King of Search Engine Marketing
- Google Ads does SEO very well.
- The user interface is pretty simple and easy to figure out
- Has great reach.
- Can be pretty expensive for smaller firms
- Dashboard views sometimes have issues
- We had some issues with customer service