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TrustRadius
Google Ads

Google Ads
Formerly AdWords

Overview

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

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Recent Reviews

Ad Management with Google Ads

10 out of 10
January 23, 2023
Google Ads is a very platform to manage paid advertising that is sought to be shared within the Google search engine as well as the allies …
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Best Ads Campaign Tool.

9 out of 10
October 12, 2022
We use Google Ads to reach prospects with very high intent. We have been using this for more than five years now, and it has always worked …
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Google Ads = ROAS

8 out of 10
May 17, 2022
Incentivized
We use Google Ads to support priority campaigns to drive traffic to certain areas of our site, specific products, etc. The platform offers …
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Worst customer service ever!

1 out of 10
May 04, 2022
I use it to advertise my services. The problem is that my ad was suspended and it is impossible to get in touch with a human to figure out …
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SAVE YOUR MONEY THEY ARE A SCAM

1 out of 10
March 17, 2022
SAVE YOUR MONEY!!!!!!!!! THEY ARE THIEVES. FIRST THEY OVERCHARGE FOR PPC ADS, THEN THEY WILL SUSPEND YOUR ACCOUNT FOR NO REASON AND WHEN …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Danilo Roberto Zerón | TrustRadius Reviewer
Danilo Roberto Zerón
Vice President of Digital Media Operations
TLC Marketing & Training (Non-profit Organization Management, 1-10 employees)
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Pricing

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Google Ads

Google Ads

N/A
Unavailable

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

21 people also want pricing

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PRunderground.com

PRunderground.com

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What is PRunderground.com?

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

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Product Demos

5 Minutes Guide: How to Setup Google Ads Account [2021]

YouTube

How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021

YouTube

Upload to AdWords (Demo)

YouTube

Google Analytics tutorial for Beginners

YouTube

Google Web Designer for Google Ads Demo

YouTube

Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes

YouTube
View more demos
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Product Details

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.

Google Ads Integrations

Google Ads Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Reviewers rate Support Rating highest, with a score of 8.9.

The most common users of Google Ads are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1286)

Attribute Ratings

Reviews

(1-8 of 8)
Companies can't remove reviews or game the system. Here's why
April 14, 2021

A Quick Review of Google Ads

Patrick Stephens | TrustRadius Reviewer
Patrick Stephens
Director Of Communications
The Suzuki School (Education Management, 51-200 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Support Rating
1
We have not yet had an account rep who hasn't tried to bully me or other employees to raise our budgets. At the same time, several years ago, one attempted to help refine our ads and ended up changing the ads to be something we were not affiliated with.
March 25, 2021

Google Ads Review

Verified User
Consultant in Corporate
Environmental Services Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
Support Rating
1
They somehow they cannot explain that a campaign was triggered on its own. They then got me a voucher as a refund for half the price. Then they don't know if it will be applied on the bill they just sent. They cannot figure the due date for the billing (they thought it was last month).
The person on the phone said the technical team are busy, i said : i will wait. He said you d be better off sending a new ticket. I said you should be able to simply forward my file to that team internally !!? She said "Yes i can..." huffing and puffing...
AWFUL ! But its google, no other choice for many.
March 07, 2021

Customer service is disgraceful! Beware small business owners!

MG
Monica Galloway
Owner
The Red Cottage -Vacation Rental Property (Hospitality, 1-10 employees)
Score 1 out of 10
Vetted Review
Verified User
Support Rating
1
I would have rated Google Ads support team a zero if it were at all possible. Since the last week in November, 2020 I made countless attempts and spent over a month trying to reach a live person to help me. My website was incomplete, the Google Ad was running prematurely and my credit card was being charged. When I finally received a callback on Jan 1, 2021 it was advised that I pause my account and wait for the outcome for my refund. On February 4th I received a partial refund. I was in the process of contesting for the full refund. To my surprise on February 14th my credit card was billed again for almost $300! Another call made and an email sent! As of today, 2 weeks have gone by and I have still not receive any word Google Ads. "Here we go round the Mulberry Bush!"

Addendum- The very day that I wrote this review I received this email from A Google Ads Manager II, Sales Service Delivery, "Hi Monica, We have confirmed there is an issue with your refund and we are working diligently to resolve this! Rest assured we will do everything we can to do right by you in this situation".
Their "resolution" came the following morning when I received an email notice stating,"You are receiving this message because you have an outstanding balance on your Google AdWords Account"!
The nightmare continues! Unbelievable!!


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