Google Ads - Supporting Community-Based-Organizations via the Google Ads 501(c)(3) Grant Program
Google Ads offers all eligible 501(c)(3) non-profit organizations the annual grant credit amounting to a maximum of $120,000 of …
Overview
What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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5 Minutes Guide: How to Setup Google Ads Account [2021]
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How to create Google Ads Tracking Template URL with example? Campaign URL Option in Google Ads 2021
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Quick Start Guide To Google Ads For Beginners: Create Your First Campaign In 20 Minutes
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What is Google Ads?
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear. There's no minimum spending commitment, and the program can be paused or stopped at anytime. With Google Ads the user reaches people as they search for words or phrases as they browse websites. Ads can appear in Google search listings and on partner websites. Remarketing and retargeting techniques can be applied to increase return traffic and make sales. With cost-per-click (CPC) bidding, Google Ads charges users when visitors click on ads.
Google Ads Integrations
Google Ads Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.
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The most common users of Google Ads are from Small Businesses (1-50 employees).
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Reviews
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- Large-scale distribution.
- Options to highly target the audience.
- Cost-effective compared to other forms of advertising.
- It can be daunting to get it working.
- The "educational" aspect to learn how to use it is lacking.
October 03, 2019
Google Ads - the dominant platform in Search
- Allows for accurate budget spend on Pay per click advertising
- Allows for easy management of client's accounts
- Allows for targeted advertising in the digital space by focusing on Geography, Demographics, in market buyers and other types of parameters depending on the objectives of the advertising campaigns
- Unfortunately, customer support has fallen by the wayside since Google has gone public. It is now outsourced to a foreign country where command of English is an issue as well as limited understanding of the Google Ads platform.
- The platform was upgraded recently and now performs slower than it used to. This may not be an issue if you don't manage your account often, but larger accounts with higher budgets will spend more time on the platform performing the same tasks.
- The Help Files need better organization and updating. A lot of the Help files are still showing how to operate in the old platform and need updating. The Help files also have a tendency to be too broad and not focused on one task or section of Google Ads. Finding answers to your questions can take a bit of time.
September 18, 2019
A must have PPC channel for modern marketing teams
- Keyword targeting
- Analytics
- Ad attribution
- Retargeting is a little complicated and it shouldn't need to be
- More options for display targeting
- Currently doesn't have a built in tool to build display creatives
August 30, 2019
Google Ads -- Extremely Powerful Advertising Opportunity
- Looking to drive targeted interest, in particular, service/product offerings.
- Create high-impact awareness of a business or service type.
- Build the business opportunities needed to succeed.
- The interface and jargon have a steep learning curve.
- It is easy to spend money quickly and foolishly with an inexperienced advertiser.
- Powerful, key features can be buried multiple menus deep.
- Reaching my client's different buyer personas by using specific keywords and other types of segmentation.
- Creating an online presence through different types of ads.
- Increasing traffic to my client's websites.
- Acquiring leads for my client's businesses.
- Find competitors I didn't know about by analyzing the impression share from the keywords we are using.
- Sometimes it takes a long time to load the page, which can make me grow impatient.
- Some features are not available in markets such as in Mexico. Some of them would be useful, mainly for shopping campaigns.
- Sometimes setting up a shopping campaign can be difficult due to linking and approvals from the merchant center.
August 29, 2019
The 900 Pound Gorilla of Search Engine Marketing
- Vast ad inventory and potential customer reach
- Advertise to people intending to find answers to problems
- Easy-to-explain platform makes client interactions easier
- Steep learning curve
- High competition
- Highly variable costs
August 28, 2019
Not recommended for wholesalers
- Cheap exposure, 5 € cent/view is a common metric in our campaigns which is comparable to the GRPs we are achieving
- Detailed metrics
- Targeted audiences
- No visibility on actual in-store sales, it's hard to track this in EU countries
- For wholesalers, not the best option
July 02, 2019
Google Ads Much to My Business!
Score 8 out of 10
Vetted Review
Verified User
- Google Ads is more affordable than other advertising options like radio or television, and allows us to tailor our ads to specific audiences interests.
- The Google Ad campaign was easy to set up and run.
- Ad tracking aids in optimizing your campaign while in motion to reduce your CPC and increase your conversions
- Google only allows you to run one credit card at a time.
- The trickiest thing about Google Ads is getting started if you are a beginner.
- The platform gives you a lot of information in terms of how your ads are performing.
June 27, 2019
Google Ads are worth the effort
- It works in conjunction with Google Analytics to give us data
- It works it multiple ways showing customers (display), prompting customers (search) and showing customers (shopping/video) our products
- We have pixel's placed within our sites with Google Ads to determine the most meaningful assessments, did we get a sale, or solid lead.
- It is always changing its technology, sometimes hard to keep up when you have so many campaigns built
- It has so many options, you don't always know if you are stabbing in the dark or picking a gold mine
- It is only what you put into it, there is a lot of work, analysis and theory that goes into making good ads online
June 21, 2019
Great for Marketers, But has a Confusing Layout
- Advertising.
- Budgeting.
- User-friendly.
- Layout.
- Simplification.
June 06, 2019
Reach Your Customers Where They Are
- Keyword isolation and tracking.
- Negative keywords and targeting.
- Reporting.
- Contact features.
- I would love an easier to navigate interface.
- SEO marketing with keyword suggestions.
- Customer segmentation according to geography.
- Different types of Ad campaigns, whether video, image, or text-based.
- The pricing model could be restructured and reframed.
- Provide tutorials for working hands-on with the tool, rather than the theoretical academy.
- Sometimes you have to be very specific about your keywords for common products/services to reach a better crowd.
May 21, 2019
Google Ads is a must-have for any business.
- Search Advertising. Google is ubiquitous and the level of control they give over how you want your ads to appear is a no-brainer.
- Display Advertising. Great for branding campaigns, especially remarketing to current customers.
- Integration with Google Analytics. See all of your Google Ads data in the most popular web analytics platform.
- Google Ads launched a new user interface in the past year and it can be confusing for some experienced users.
- Exclude mobile app ads without excluding all of mobile.
- Better native ads offering.
- Targeted advertising - show up or avoid showing up for very specific Google searches
- Offers a great degree of control over your ad budget.
- You pretty much know what you're getting and can - for the right price - get what you want.
- Though Google Ads offers greater certainty in the effectiveness of your campaign than traditional media, there's still some mystery to it.
- Paying per click CAN be efficient, but not all clicks are equal.
- This is NOT an SEO tool - good SEO can aid your campaigns but it is an entirely separate beast than Google Ads. One does not serve as a substitute for the other.
- Even when Google Ads work great, they are not a cure-all. Your company still needs to be able to deliver what the customers (the ones doing the clicking) want.
April 29, 2019
Go-to advertising platform
- Integrates seamlessly with other Google products (like analytics)
- Makes it clear how you can improve your ROI through more relevant content, better landing page experiences, etc.
- Continuously adding new features
- Not very clear how automated bidding works...could do a better job of illustrating exactly how automated bidding will outperform manual bidding.
- Quality Score metric is informative, but not always actionable. Google has taken steps to improve this by being more specific about how we can make our landing pages better, keywords more relevant, etc. But improvements we make aren't always reflected in the quality score.
April 25, 2019
Google Ads Review
- Smart Ads - Machine learning optimization of ads and bidding.
- Good analytics overview of ads performance.
- Search, video, display and Gmail ads in one tool.
- Ability to connect to Google Analytics for audiences and conversion optimization options.
- Well structured UI helps you answer your questions quickly.
- Script support enables users to make automated changes in Ads.
- Dynamic remarketing - takes some know-how to set-up but well worth it.
- Machine learning optimizations need a large amount of data - might be a problem for smaller sites/markets≥
- Some features are location-based.
- Support may sometimes be hard to get.
April 24, 2019
Google Ads Has Helped Us Increase Qualified Leads
- Retargeting people who previously visited our website.
- Targeting the kind of audiences we would like to get in front of.
- Get in front of people who are looking for more information about our products.
- Ad approval can sometimes be sporadic and unnecessarily difficult.
- Answers for why things can/can't be done are not always consistent from person to person at Google.
- Things are always changing which is usually good, but changes aren't always clearly communicated.
April 18, 2019
My experience with Google Ads
Score 10 out of 10
Vetted Review
Verified User
- Segment audiences
- Custom format ads
- Responsive ads
- Pay as you use it
- Not easy to use for all the people
- Not clear that you can use "negative" words
December 20, 2018
Small Ads agency using Google Ads for clients
- The ability to target by FSA in the postal code is quite helpful, as several of our clients are local businesses with local clientele.
- The reporting functionality is robust and customizable, as well as fairly easy to use.
- The user interface is fairly simple and straightforward, especially compared to other advertising platforms.
- The ability to target users by creating custom affinity groups is quite handy and allows us to segment our audience well.
- The biggest concern we have is the potential for fake clicks, particularly with display advertising. A good number of our clicks come from tiny, obscure, or fake websites that generate 50%-100% click through rates. This behavior seems unlikely to be real people clicking because they're interested, and more likely a click farm or some fraudulent behavior.
- While the reporting feature offers lots of ability to customize, the graphical reporting functionality is lacking. It's not very attractive or customizable.
- Automated behaviors are difficult to use and could use simplification. Custom scripts are often required to achieve the desired behavior.
December 03, 2018
Easy to use, easy to apply
Score 7 out of 10
Vetted Review
Verified User
- Data is explained and pictured in a simple way that even a regular user can understand
- Easy to set-up and so many powerful opportunities to nurture your campaigns
- Was quite adaptive, I really like that I can make own dashboards
- Gives detailed insights about opportunities and results
- Fast, responsive, and is constantly changing so I never get bored. There is always something that I could test
- More options for custom metrics. For example, I would like to see the ratio between clicks and Gmail clicks to a website, but it is not eligible
- Heatmap option like Google Analytics has
- Ad preview link that could be sent to a third party member who doesn't have the access to Google Ads
November 25, 2018
Google Ads is Indispensable
- Get our brand in front of the most interested audience
- Learn how people are searching for our products and services
- I would like to see more accurate lookalike/similar audiences
November 14, 2018
Google Adwords-A Useful Tool Once You Understand How to Use It
- Helps generate keywords.
- Provides in-depth insights on how ads are running.
- The organization of campaigns and ad groups can be confusing.
- Budgeting for ads can be confusing.
August 14, 2018
Great way to reach audiences
- remarketing
- search campaigns
- budgetting
- click fraud
- multiple clicks
- similar keywords
June 04, 2018
Complex but Great Tool
- Distribute ads across different mediums.
- Provide great support to paid customers.
- Have an easy to use feature set once you realize how to work it.
- Although it's easy to use once you learn the system, there are a lot of hidden advanced options that once you are done with the basic set up, is difficult to find and learn about. It would be great to be able to get tips on using those advanced features.
- UI can be changed to make the UX easier. Although they are trying to make it cleaner with the beta version, it is now hard to find things because it is so very different, and as a prior customer, I wish there as more onboarding.
- Onboarding, in general, could be better.
May 29, 2018
Adwords for Website Traffic
- You can get cheap traffic on your website.
- You can earn if you optimize your campaign patiently.
- Adword for Search keywords is the best.
- When the bids go very high, Everybody tries but hardly there is ROI.
- Adword should expand to optimizing for the local areas, the small segment in a city.
- There should be the ceiling for the bid making it profitable. Adwords will earn less but people will love it.